How Good Earth used EasyInsights to reduce CAC by 40%
ABOUT GOOD EARTH
- Good Earth is a renowned Indian Luxury brand in Home Décor and Apparel space.
- Good Earth is expanding its online presence alongside its existing outlets.
CHALLENGE
- Good Earth’s cumulative CAC wasn’t going down and were unable to arrive at any actionable.
- Goodearth was accessing reports from single data sources i.e. no cross-platform view.
SOLUTION WITH EASYINSIGHTS
- Using cross-platform stitched report Shopify + Facebook Ads + Google Ads, GoodEarth could identify campaigns with higher CAC.
- Optimizing these high CAC campaigns reduced CAC by 40%.
40%
Reduction in cost per acquisition
4 Hours
Per week reporting time saved
Integrations
| Without EasyInsights | With EasyInsights |
|---|---|
| Cumulative CAC | Campaign level CAC visibility. |
| Manual reporting | Automated reporting saving 4+ hours every week. |
© 2021 Easyinsights. All rights reserved. | ® Easyinsights Pvt. Ltd. Terms & Conditions Privacy Policy