How Good Earth used EasyInsights to reduce CAC by 40%
ABOUT GOOD EARTH
- Good Earth is a renowned Indian Luxury brand in Home Décor and Apparel space.
- Good Earth is expanding its online presence alongside its existing outlets.
- Good Earth’s cumulative CAC wasn’t going down and were unable to arrive at any actionable.
- Goodearth was accessing reports from single data sources i.e. no cross-platform view.
SOLUTION WITH EASYINSIGHTS
- Using cross-platform stitched report Shopify + Facebook Ads + Google Ads, GoodEarth could identify campaigns with higher CAC.
- Optimizing these high CAC campaigns reduced CAC by 40%.
Reduction in cost per acquisition
Per week reporting time saved
|Without EasyInsights||With EasyInsights|
|Cumulative CAC||Campaign level CAC visibility.|
|Manual reporting||Automated reporting saving 4+ hours every week.|