Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
Platform
WHAT IS EASYINSIGHTS?
Overview
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WHY US?
Customers
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Success Stories
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HOW EASYINSIGHTS WORKS?
Data Sources
Gather data from 50+ apps and platforms
Data Destination
Visualize data where you want it
Data Enrichment
Accurate and Reliable data
Data Activation
Unlocking the knowledge sorted within your data
Solution
INDUSTRY TYPE
Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
Get more Lead with first-party data in a cookieless world
MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
PAIN POINT
Attribution Model
Single Source of Truth
Clean and harmonize data
Alerts and Monitoring
Optimise with zero lag
Server to Server Integration
Take control of your data using CAPI
Product Feed Enhancement
Boost Conversions with AI-Powered
Resources
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Knowledge Base
All the knowledge and resources you need to get started
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Community
Discuss marketing data and reporting with experts and peers
Ebooks
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Reduction in CAC
Custom profile view
Want the same for your brand?
The brand is a leading Product-Led Growth platform that empowers teams to work more efficiently and collaboratively. With a diverse suite of tools ranging from project management to communication, the brand serves millions of users worldwide. However, like many companies faced challenges in leveraging data effectively to drive marketing initiatives and achieve sustainable growth.
Fragmented Data Hinders Growth: The marketing team faced The brand business teams relied on a multitude of marketing and sales tools like CRM, ad platforms, and customer support systems. Each held valuable individual pieces of customer data, but lacked the complete picture. This fragmented landscape created silos, hindering effective collaboration and decision-making. The brand needed a unified solution, a single source of truth to unlock its full potential.
Product-Led Growth Demands User Insights: As a platform built on a strong Product-Led Growth (PLG) strategy, the brand navigated a vast pool of free users. The challenge was identifying high-value individuals with a high propensity to convert to paid plans. To achieve this, the brand required granular product behavior data readily available to business teams. This data would empower them to optimize ad targeting, pinpoint ideal leads, and personalize communication at scale, ultimately driving conversions.
Creating a Customer 360 with First-Party Data: The company used a cloud data warehouse as the foundation of its marketing technology strategy, utilizing a Composable Customer Data Platform (CDP) approach. Using EasyInsights, the brand combined customer data into Amazon Redshift to create a single source of truth. Through EasyInsights, the brand's marketing tools were able to access this unified data, which allowed them to create a comprehensive Customer 360 view that connected users across all platforms.
Optimised Ad Campaigns for Cost Reduction: The brand dramatically reduced costs associated with customer acquisition in just six months by utilising the predicted LTV model and the power of first-party data to optimise its ad campaigns. By feeding Google and Facebook Ads with first-party data using EasyInsights, the brand provided these platforms with better information to maximize Return on Ad Spend (ROAS) on their behalf.
When ad platforms receive more reliable data, the outcomes are remarkable. The brand slashed its customer acquisition costs by 50% within six months by utilizing EasyInsights to supply first-party data from Amazon Redshift to Google and Facebook Ads.
However, The brand faced a significant timing challenge. They had only about 14 days after an ad click to optimize a Google campaign and fully utilize the platform's machine learning capabilities.
Instead of waiting months for a paid conversion, the brand's data and marketing teams work together to improve ad targeting through predictive modelling.
Initially, they forecasted the expected Lifetime Value (LTV) of each workspace "owner" by analyzing data from the user's first 12 days of activity and demographic information. These forecasts are saved directly in Amazon RedShift as part of the customer's comprehensive profile.
They then use EasyInsights to transmit these predicted LTV values to Google and Facebook Ads as conversion values. This optimisation improves the effectiveness of the campaigns that generated leads.
50% reduction in CAC (Customer acquisition cost) by providing as platform a feedback of user i.e. predicted LTV
A detailed customer profiles and journeys, unifying first-party data. Then, they use EasyInsights to segment their customers to send data to any of the marketing tools. Book a demo
With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.
Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.
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