Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
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WHY US?
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HOW EASYINSIGHTS WORKS?
Data Sources
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Data Destination
Visualize data where you want it
Data Enrichment
Accurate and Reliable data
Data Activation
Unlocking the knowledge sorted within your data
Solution
INDUSTRY TYPE
Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
Get more Lead with first-party data in a cookieless world
MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
PAIN POINT
Attribution Model
Alerts and Monitoring
Optimise with zero lag
Server to Server Integration
Take control of your data using CAPI
Product Feed Enhancement
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Want the same for your brand?
Mamaearth is India's leading & fast growing skincare brand which intends to make lives of mums better and beautiful. There are peak days when the marketing budget is 20x than regular days.
The brand wanted a robust mechanism for realtime attribution for their customer data. They wanted to optimise their campaigns on realtime basis to reduce their ad wastages significantly, especially, at the time of Sale. The brand also wanted to automate reports which can replace manual reports that are inefficient, inaccurate and non feasible
EasyInsights provided a comprehensive solution by introducing real-time unbiased attribution for ad conversions. The platform built and shared centralized dashboards for robust monitoring and deeper insights into campaign performance. Additionally, EasyInsights automated daily reports to keep all stakeholders updated on key metrics, replacing the cumbersome manual reporting process.The system also included automated alerts to notify the team when key metrics deviated beyond predefined guardrails.
The real-time attribution mechanism allowed the brand to optimize campaigns dynamically, reducing ad wastages significantly, especially during critical sales periods. The centralized dashboards provided a unified view of campaign performance, enabling the brand to make informed decisions promptly. The automated daily reports streamlined communication and kept all stakeholders in the loop with key metrics, eliminating the need for manual reporting.
The introduction of automated alerts ensured that the brand's team received immediate notifications when key metrics exhibited abnormal behavior, allowing for swift intervention and course correction. This proactive approach further enhanced the brand's ability to maintain optimal campaign performance. Book a demo
With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.
Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.
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