How MamaEarth improve performance using real-time stitched data
- Mama Earth is India's leading & fast growing skincare brand which intends to make lives of mums better and beautiful.
- There are peak days when the marketing budget is 20x than regular days.
- Campaign performances visibility was delayed by few hours on the peak days across all the ad platforms for the marketing team.
- Analytics-ready data not available to data analysts.
SOLUTION WITH EASYINSIGHTS
- Real-time blended data in the Data warehouse with desired metrics of each running campaign.
Time saved in reporting
Real-time campaign performance
|Without EasyInsights||With EasyInsights|
|Delayed data||Real-time Campaign performance data.|
|Only raw data for analysts||Data stitched across the ad platform and analytics tool to create real time dashboards and visualizations without any hassle.|