How MamaEarth improve performance using real-time stitched data
ABOUT MAMAEARTH
- Mama Earth is India's leading & fast growing skincare brand which intends to make lives of mums better and beautiful.
- There are peak days when the marketing budget is 20x than regular days.
CHALLENGE
- Campaign performances visibility was delayed by few hours on the peak days across all the ad platforms for the marketing team.
- Analytics-ready data not available to data analysts.
SOLUTION WITH EASYINSIGHTS
- Real-time blended data in the Data warehouse with desired metrics of each running campaign.
35%
Time saved in reporting
100%
Real-time campaign performance
Integrations
| Without EasyInsights | With EasyInsights |
|---|---|
| Delayed data | Real-time Campaign performance data. |
| Only raw data for analysts | Data stitched across the ad platform and analytics tool to create real time dashboards and visualizations without any hassle. |
© 2021 Easyinsights. All rights reserved. | ® Easyinsights Pvt. Ltd. Terms & Conditions Privacy Policy