How Berger Paints achieved 4X Growth in Quality Leads With 50% Reduced CAC

4X

Growth in Quality leads

50%

Reduction on CAC

Want the same for your brand?

Meet Berger Paints

Berger Paints is an Indian Multinational Paint Company. It provides home painting and decorative paint solutions

The Challenge

Berger Paints wanted to make its Express Painting Services profitable pan India. For that to happen, the brand marketing had to be adjusted to generate high-intent, quality leads. This meant that campaigns had to be optimised for potential customers - both online and offline channels

The Solution with EasyInsights

EasyInsights efficiently implemented CAPI (Conversions-API) for this purpose. The CRM which housed offline data used CAPI to transfer its data to the ad platforms in real-time. Thus the campaign was now optimised so as to acquire high-quality leads over lead volume.

The Conversions API integration facilitated the direct transmission of offline CRM data to the ad platform, providing a comprehensive and up-to-date view of customer interactions. By leveraging this, berger paints could tailor their advertising strategies to attract leads with a higher likelihood of conversion.

Implementation

The implementation of EasyInsights streamlined the lead-generation process to create more personalized and targeted campaigns. As a result, the cost per acquisition decreased, and the overall efficiency of the lead gen efforts improved.

With EasyInsights
Efficient Targeting: Through the Conversion API, EasyInsights seamlessly transferred CRM offline data to the ad platform, allowing for precise and efficient targeting.
Real-Time Data Optimization: This shift from quantity to quality lead generation became a game-changer, as Berger Paints could now prioritize high-quality leads over sheer lead volume.
Customer 360 Profile View: The Conversion API facilitated the direct transmission of offline CRM data to the ad platform, providing a comprehensive and up-to-date view of customer interactions.
Cost-Effective Acquisition: Through CAPI implementation the focus was now on high-quality leads, the marketing budget was spent more effectively, resulting in decreased cost per acquisition

Without EasyInsights
Limited targeting precision: Berger Paints faced challenges in efficiently targeting potential customers
Lack of Real-Time Optimization: They struggled to optimize campaigns in real-time.
Incomplete Customer Insights: Berger Paints had an incomplete view of customer interactions.
Higher Cost per Acquisition: Without optimization capabilities, They experienced a higher cost per acquisition

Your Data, Your Way: Custom Models for Your Business

With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.