How an Indian multinational paint company achieved 4X Growth in Quality Leads With 50% Reduced CAC
4X
Growth in Quality leads
50%
Reduction on CAC
Meet the Brand
The Brand is an Indian Multination Paint Company. It provides home painting and decorative paint solutions
The Challenge
The brand wanted to make its Express Painting Services profitable pan India. For that to happen, the brand marketing had to be adjusted to generate high-intent, quality leads. This meant that campaigns had to be optimised for potential customers - both online and offline channels
The Solution with EasyInsights
EasyInsights efficiently implemented CAPI (Conversion-API) for this purpose. The CRM which housed offline data used CAPI to transfer its data to the ad platforms in real-time. Thus the campaign was now optimised so as to acquire high-quality leads over lead volume.
The Conversion API integration facilitated the direct transmission of offline CRM data to the ad platform, providing a comprehensive and up-to-date view of customer interactions. By leveraging this, the paint brand could tailor their advertising strategies to attract leads with a higher likelihood of conversion.
Implementation
The implementation of EasyInsights streamlined the lead-generation process to create more personalized and targeted campaigns. As a result, the cost per acquisition decreased, and the overall efficiency of the lead gen efforts improved.
| With EasyInsights |
|---|
| Efficient Targeting: Through the Conversion API, EasyInsights seamlessly transferred CRM offline data to the ad platform, allowing for precise and efficient targeting. |
| Real-Time Data Optimization: This shift from quantity to quality lead generation became a game-changer, as the brand could now prioritize high-quality leads over sheer lead volume. |
| Customer 360 Profile View: The Conversion API facilitated the direct transmission of offline CRM data to the ad platform, providing a comprehensive and up-to-date view of customer interactions. |
| Cost-Effective Acquisition: Through CAPI implementation the focus was now on high-quality leads, the marketing budget was spent more effectively, resulting in decreased cost per acquisition |
| Without EasyInsights |
|---|
| Limited targeting precision: The brand faced challenges in efficiently targeting potential customers |
| Lack of Real-Time Optimization: The brand struggled to optimize campaigns in real-time. |
| Incomplete Customer Insights: The brand had an incomplete view of customer interactions. |
| Higher Cost per Acquisition: Without optimization capabilities, the brand experienced a higher cost per acquisition |
