Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
Platform
WHAT IS EASYINSIGHTS?
Overview
Learn about the benefits and features of EasyInsights
WHY US?
Customers
Snap shot of some of our customers
Success Stories
See some of our clients' success stories
HOW EASYINSIGHTS WORKS?
Data Sources
Gather data from 50+ apps and platforms
Data Destination
Visualize data where you want it
Data Enrichment
Accurate and Reliable data
Data Activation
Unlocking the knowledge sorted within your data
Solution
INDUSTRY TYPE
Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
Get more Lead with first-party data in a cookieless world
MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
PAIN POINT
Attribution Model
Single Source of Truth
Clean and harmonize data
Alerts and Monitoring
Optimise with zero lag
Server to Server Integration
Take control of your data using CAPI
Product Feed Enhancement
Boost Conversions with AI-Powered
Resources
GET INSPIRED
Knowledge Base
All the knowledge and resources you need to get started
Company
Know about our people, values and what we stand for
Blogs
The latest trends and updates in marketing & data world
Community
Discuss marketing data and reporting with experts and peers
Ebooks
Explore Our Ebook Sections for Data-driven Wisdom
LATEST FROM BLOGS All blogs
Increase in Revenue
Increase in ROAS
Increase in Order Volume within 3 months
Increase in New Customer Acquisition
Want the same for your brand?
The Client is an apparel brand for selling online custom shirts in India. Operating both online and in retail stores across India, the brand offers a diverse range of 500+ products.
Lack of product-level & category-level insights
The brand offers a wide range of products. However, there is a challenge in generating detailed insights at the product and category levels . As a result, they are unable to focus on their most profitable items.
Low page views on 250+ SKUs
Over 250 SKUs were less Discoverable products due to an uneven distribution of ad spend across the catalogue. There was a need to identify the right products to promote in catalogue ads on Meta and Google.
Inefficient budget allocation
The brand heavily relied on Meta for advertising. To increase order volume, it was necessary to explore additional platforms and allocate ad spend more efficiently across the product catalogue.
EasyInsights' Product Analytics offered detailed insights into the performance of each product and category.
1. Identified top-performing categories, such as White Shirts and Business Shirts, and tailored campaigns accordingly. For example, a catalogue-linked ad featuring only Business Shirts achieved a 38% higher ROAS compared to generic ads
2. Predicted the next best-selling products and promoted them on Meta and Google
3. Reduce wasted ad on the campaigns that attract users with higher RTO and Cancellation rate
EasyInsights's Product Set creation enabled the brand to promote highly convertible products with low visibility
This allowed the brand to allocate adequate ad spend to profitable products that had not gained enough traction due to limitations in Meta and Google ads algorithms.
As a result, these ads achieved a 61% higher ROAS compared to other catalogue ads without customizations.
Similarly, Performance Max campaigns on Google were developed to boost less discoverable categories such as Bottomwear, resulting in a 36% better ROAS than other Pmax campaigns.
On the basis of EasyInsights' Product Analytics recommendation, the brand created Google Search campaigns to focus separately on Exact match and Phrase match keywords, resulting in a 17% increase in Impression Share.
Now the brand was able to set up an optimised Performance Max Ad using the Google Merchant Centre Feed to improve product visibility.
The Product titles were optimised by adding keywords related to occasions (such as formal/casual), colour, style, and fabric (like linen/denim).
The brand's website revenue increased by 38% within four months. Return on ad spend (ROAS) rose to 6x, marking significant success for a relatively new channel for the brand. Collectively, these ad strategies led to a 35% increase in new customer acquisition. Book a demo
With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.
Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.
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