How a Salon Brand reduced Cost Per Acquisition in Facebook Targetting with EasyInsights' Granular Audience Builder

The Challenge

Siloed Data Hinders Facebook Targeting:

The brand created detailed customer segments, but their CRM couldn't connect with Facebook Ads. Uploading data manually was tedious and time-consuming. They needed a way to automatically sync customer groups between their segmentation tool and Facebook for more targeted advertising.

The Solution with EasyInsights

The Data Bridge to Success: Previously, manual uploads occurred every two weeks, resulting in outdated audience and segmentation data in Facebook Ads. This lack of up-to-date information left the Growth team without the necessary data for their campaigns. EasyInsights became the data bridge, seamlessly syncing audience and segmentation data directly from their database (BigQuery) to Facebook Ads every 15 minutes, ensuring real-time updates. This eliminated outdated data issues that plagued their previous manual approach.

Benefits Beyond Facebook:
Segmentation: EasyInsights transformed their data warehouse into the single source of truth for segmentation. No longer limited by email provider data, they could now create segments using all available customer information.

Result

Smarter Product Recommendations: EasyInsights facilitated personalized product suggestions based on past purchases, boosting email engagement and sales.

Saved Time & Resources: EasyInsights consolidated audience management, saving a full workday each month. Teams gained self-service data access for effortless segment creation and performance assessment across campaigns.