For a Retail Brand, EasyInsights maximised ROI by bringing together POS and CRM data through efficient integration

The Solution with EasyInsights

To fix this, they used EasyInsights, an advanced platform that established an accurate and reliable connection between the brand's CRM and POS terminals. The goal was to bring all customer data together, streamline communications& generate actionable insights for better decision-making.

Implementation

EasyInsights Integration: The brand connected EasyInsights to its existing CRM and POS systems via API. Now the data synced up in real-time. Now no more manual entry was required leading to error-free data entry

Unified Customer Profiles: Unified Customer Profiles: By unifying data from both CRM and POS, they now had a customer's purchase history, preferences& all their interactions with the brand. Thus, it provided the brand a single unified view of their customer's journey

Automated Marketing: EasyInsights provided the brand with a unified customer profile. It also helped them create segments of these customers. With this combined data, the brand could send personalized promotions and discounts to customers automatically based on their position in the customer journey.

Inventory Management: With the accurate integration of POS data with CRM, it became easier to predict stock levels. this ensured the bestsellers were never out-of-stock, thereby fostering customer-brand loyalty.

Results

Increase in Customer Loyalty: With better, targetted marketing and anticipating customer needs, the brand loyalty shot up. Repeat purchases increased by 34% and he tNet Promoter Score by 20%

Better and Smoother Operational Efficiency: Automating marketing and syncing up data made the day-to-day work easy, quick and error-free!

Sales Growth: Targeted marketing and better inventory management meant a positive impact on both average transaction value and overall revenue of the brand.