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How a retail brand maximised its ROI through CRM and POS Integration with EasyInsights

Retail_banner

34%

Increment in Customer retention rate

66%

Improvements in Inventory turnover rate

20%

Increment in Customer satisfaction score

Meet the Brand

A mid-sized omnichannel chain of specialty stores, has been operating in the consumer electronics industry for over a decade. With multiple locations and a diverse product range, the company faced challenges in streamlining customer interactions, analyzing sales data, and enhancing overall operational efficiency.

The Challenge

Primary challenge was the lack of seamless communication between its Customer Relationship Management (CRM) system and Point of Sale (POS) terminals. The disconnected systems led to inefficient data management, hindering the company's ability to understand customer behavior, optimize marketing strategies, and ultimately maximize Return on Investment (ROI).

The Solution with EasyInsights

In order to address these challenges, the brand implemented EasyInsights, an advanced integration platform that enables seamless connectivity between CRM and POS systems. The goal was to centralize customer data, streamline communication, and gain actionable insights to enhance decision-making.

Implementation

EasyInsights Integration: The EasyInsights platform was seamlessly integrated with the brand existing CRM and POS systems using its API. This integration allowed real-time data synchronization, eliminating the need for manual data entry and reducing the risk of errors.

Unified Customer Profiles: The brand achieved a unified customer view by consolidating data from both CRM and POS systems. This included purchase history, preferences, and interactions, providing a comprehensive understanding of each customer's journey.

Automated Marketing Campaigns: Leveraging the integrated data, the brand automate targeted marketing campaigns. This involved sending personalized promotions, discounts, and recommendations based on individual customer preferences and purchasing behavior.

Inventory Optimization: The integrated system facilitated better inventory management by analyzing POS data alongside CRM insights. This helped to optimize stock levels, reduce overstock situations, and ensure that popular products were consistently available.

Results

Increased Customer Loyalty: With personalized marketing campaigns and a better understanding of customer preferences, the brand experienced a significant boost in customer loyalty. Repeat purchases increased, and customer satisfaction scores improved.

Enhanced Operational Efficiency: The automation of marketing campaigns and the streamlined data flow between CRM and POS systems resulted in improved operational efficiency.

Sales Growth: The targeted marketing efforts and inventory optimization led to a noticeable increase in sales. The company saw a positive impact on both average transaction value and overall revenue.

Improved ROI: The integration of EasyInsights with CRM and POS systems proved to be a key driver in maximizing ROI. The ability to make data-driven decisions and execute targeted marketing strategies resulted in a substantial return on investment.

With EasyInsights
Customer retention rate increased to 80%
Time spent on manual tasks reduced by 50%, resulting in a 5-hour weekly savings.
Average monthly sales growth rate increased to 15%
ROI increased to 25%, reflecting a more than twofold improvement.
Conversion rate increased to 12%, showcasing a significant improvement in campaign effectiveness
Inventory turnover rate improved to 5, indicating better utilization of stock
Customer satisfaction scores rose to 90%
Without EasyInsights
Customer retention rate was at 60%
Manual data entry and processing took an average of 10 hours per week.
Average monthly sales growth rate was 8%
ROI was at 12%
Conversion rate for marketing campaigns stood at 5%
Inventory turnover rate was 3
Customer satisfaction scores averaged at 75%

Your Data, Your Way: Custom Models for Your Business

With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.