Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
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Ecommerce
Get more ROAS with first-party data in a cookieless world
Lead Generation
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MAKRETING BUDGET
Agency
Client Retention. Client Command Center. New Revenue Channels.
Enterprise
Secure data transfers. Data-Driven decisions. Scale with confidence
Mid Market Brands
Goodbye to Excell-hell. Experiment quickly. Get better marketing results
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Increment in Customer retention rate
Improvements in Inventory turnover rate
Increment in Customer satisfaction score
Want the same for your brand?
This is a medium-sized, omnichannel chain of electronics stores, selling a variety of products for over ten years. They had trouble managing customer interactions, analyzing sales data& making operations smoother.
Their main issue was that their Customer Relationship Management (CRM) system and Point of Sale (POS) terminals didn't talk to each other. This caused problems managing data, understanding customer behavior& making marketing strategies work better.
To fix this, they used EasyInsights, an advanced platform that established an accurate and reliable connection between the brand's CRM and POS terminals. The goal was to bring all customer data together, streamline communications& generate actionable insights for better decision-making.
EasyInsights Integration: The brand connected EasyInsights to its existing CRM and POS systems via API. Now the data synced up in real-time. Now no more manual entry was required leading to error-free data entry
Unified Customer Profiles: Unified Customer Profiles: By unifying data from both CRM and POS, they now had a customer's purchase history, preferences& all their interactions with the brand. Thus, it provided the brand a single unified view of their customer's journey
Automated Marketing: EasyInsights provided the brand with a unified customer profile. It also helped them create segments of these customers. With this combined data, the brand could send personalized promotions and discounts to customers automatically based on their position in the customer journey.
Inventory Management: With the accurate integration of POS data with CRM, it became easier to predict stock levels. this ensured the bestsellers were never out-of-stock, thereby fostering customer-brand loyalty.
Increase in Customer Loyalty: With better, targetted marketing and anticipating customer needs, the brand loyalty shot up. Repeat purchases increased by 34% and he tNet Promoter Score by 20%
Better and Smoother Operational Efficiency: Automating marketing and syncing up data made the day-to-day work easy, quick and error-free!
Sales Growth: Targeted marketing and better inventory management meant a positive impact on both average transaction value and overall revenue of the brand.
Improved ROI: Making sure that the CRM and POS were able to communicate was the key here. With EasyInsights reliably solving that, smart data-driven decisions became the norm. It increased the brand's ROI in a sustainable fashion. Book a demo
With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.
Top brands use EasyInsights to activate First Party data on Meta, Google Ads, GA4.
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