Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
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It is a Dubai's premier ecommerce brand revolutionizing luxury home shopping through personalized experiences. Founded in 2015, the brand blends modern convenience with timeless elegance, offering curated collections of exquisite furniture and decor.
Limited Personalization: The brand struggled with limited personalization capabilities, hindering its ability to deliver targeted and relevant messaging to its diverse customer base.
Manual Segmentation: Manual segmentation processes resulted in time-consuming efforts and limited scalability, preventing the brand from effectively reaching its audience with tailored campaigns.
Low Conversion Rates: The lack of personalized communication led to suboptimal conversion rates, impacting the brand's overall marketing performance and revenue potential.
To address these challenges, the brand partnered with EasyInsights:
Advanced User Segmentation: EasyInsights provided advanced user segmentation capabilities, allowing the brand to segment its audience dynamically based on various attributes and behaviors, enabling personalized communication at scale.
Real-time Insights: EasyInsights offered real-time analytics and insights into campaign performance, empowering the brand to make data-driven decisions and optimize its marketing efforts continuously.
Automated Triggers: Leveraging EasyInsights' automation features, the brand automated campaign triggers based on user behavior, ensuring timely and relevant communication with its customers.
Significant Increase in Conversions: By implementing personalized campaigns powered by EasyInsights, the ecommerce brand achieved a remarkable increase in conversions, highlighting the effectiveness of personalized marketing strategies.
Enhanced Engagement: Personalized communication resonated better with customers, leading to increased engagement and interaction with the brand's marketing campaigns.
Improved Customer Experience: The brand's ability to deliver relevant and timely messages improved the overall customer experience, fostering stronger relationships and loyalty among its customer base. Book a demo
With EasyInsights, get on-request custom data models that suits your business. We can build any use case that can be powered by first party user data.
Top brands use EasyInsights to activate First Party data on Meta, Google Ads, GA4.
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