How Della Resorts achieved third-party checkout visibility & increased ROAS by 23% using our Digital Fingerprinting Tech.

Our Pixel tracked user movement across domains & the payment gateway to accurately assess conversions. This empowered Della Resorts to correctly allocate marketing budget, increasing Customer Acquisitions & ROAS.

14%

Improvement in Custom Acquisitions

23%

Increase in ROAS

Technology Used

Cross-Domain tracking(Third Party Checkout Visibility)
Custom Attribution
Customer Journey Mapping

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Meet the Brand

Della Resorts is a pioneer as India's first experiential hospitality capital, and an acclaimed 5-star standard luxury getaway destination within the country.

It consists of 6 Resort stay experiences within the Property, and houses India's largest extreme Adventure Park with over 70+ activities.

The Challenge

The online booking procedure for Della Resorts consists of three domains - the della resorts domain, swiftbook.io and ccavenue (the payment gateway's domain). Della Resorts could not correctly attribute conversions (book now, place a call) to the right marketing channels, as the conversions were happening on a different domain.

All in all, they had no visibility on what channels drove users to their website. As a result, they did not know which channels worked for them when it came to acquisition, and therefore, smart and targeted budget allocation was an issue.

There was also the problem of inflated user sessions, and broken referral paths that are characteristic traits of a business that uses multiple domains

The Solution

1
Implementing Cross-Domain Tracking

Cross-domain tracking was implemented with EasyInsights Pixel. Specific javascript functions were added to the Pixel that allowed us to track user behavior across multiple domains as a single entity.

Now they could identify all conversion paths accurately. This meant an accurate assessment of channel-wise and campaign-wise marketing performance.
2
Digital Fingerprinting for Third-Party Checkout

EasyInsights Pixel tracked user movement across Della's website, the checkout page and the Confirmation of booking page, stitching the user journey. Through EasyInsights' Digital Fingerprinting technology, Della was able to identify users who had implemented checkout.

The Result

14% - Improvement in Custom Acquisitions
23% - Increase in ROAS

By implementing cross-domain tracking, Della Resorts was able to -

Accurately map customer journey across all touchpoints
Have a detailed breakdown of marketing performance across channels and campaigns, thereby plugging ad wastages
Smartly allocate marketing budget, thus improving New Customer Acquisition and Increasing ROAS
Solve the issue of inflated user sessions and broken referral paths

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