How Tyresnmore Achieved 3X Growth in Quality Leads & Reduce CAC by 15% with EasyInsights Call Attribution Model?

EasyInsights Platform helped Tyresnmore by mapping website call attribution to the Paid marketing channels and landing page which helped them to identify which channels were bringing the most engagement leads through website call.

3X

Increase in Quality Leads

15%

Reduction CAC

Technology Used

Website Call Attribution

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Meet the Brand

Tyresnmore.com is India's no.1 tyre, alloy wheels, and battery fitment service at the doorstep. They provide best in class services for your car, SUV and two wheeler. They have product catalogue covering domestic and international tyre and battery brands suitable for cars, SUVs, motorcycles and scooters.

The Challenge

Lack of Call Attribution in Paid Marketing
Tyresnmore receives a significant portion of their inquiries through website call support. However, they faced a major challenge in tracking the source of these inquiries. Due to a lack of proper attribution, they were unable to determine which paid marketing channels or landing pages were driving website call inquiries.

Without clear attribution, measuring the effectiveness of different marketing campaigns became difficult, making it challenging to optimize ads spend and identify which calls were leading to actual conversions. This gap in tracking resulted in missed opportunities for data-driven decision-making and campaign optimization.

The Solution

To overcome the challenge of tracking website call inquiries, Tyresnmore partnered with EasyInsights to gain complete visibility into their user journey and behavior. EasyInsights installed its advanced pixel on the website, enabling accurate tracking of user interactions and call inquiries.

The key challenge Tyresnmore faced was attributing website call inquiries to the correct marketing source. EasyInsights solved this by using EasyInsights fingerprinting method and User interaction behaviour. This allowed them to identify exactly which campaign, ad, or landing page drove the inquiry.

With detailed attribution data in hand, Tyresnmore marketing team could finally see which channels were bringing in the most engaged leads and quality leads through website call support. With these insights, they were able to make data-driven decisions, optimize campaign performance, and allocate marketing budgets more effectively to maximize ROI.

The Result

15% Reduction in CAC
3X Growth in Quality leads
By solving website call attribution, Tyresnmore is now able to track which paid marketing channels are driving quality leads, leading to a 3X growth in quality leads. Marketing campaigns are now optimized to acquire high-quality leads and reduce their CAC by 15%.

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