How GemPundit increased their Website Chat Conversion by 40% & reduced cost per Acquisition by 25% using EasyInsights Attribution Model.

EasyInsights helped GemPundit by Mapping Website chat conversations to the Campaigns, Channels, and Landing page. Which helped them to identify which channels were bringing the most engaged leads through chat.

25%

Reduction CAC

Technology Used

Website chat Attribution

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Meet the Brand

GemPundit is India's top online destination for loose gemstones and colored gemstone jewelry. They focus on delivering a high-quality shopping experience that's common in other industries but often missing in the gems and jewelry space.

At gempundit.com, you will find a wide array of natural coloured gemstones - both precious stones and semi-precious stones. These are of the astrological gemstones, jewelry gemstones and exhibition grade gemstones variety and are astrologically and gemologically approved.

The Challenge

GemPundit heavily depends on website chat support to connect with potential customers. However, they faced two major Challenges:

Lack of Attribution - They couldn't accurately track which traffic sources driving chat inquiries. (Google ads, Meta Ads, Organic) etc.
Impact of Paid ads on customer conversions - Due to lack of attribution it was difficult to measure the effectiveness of paid campaigns.

The Solution

The first step was Integrating the EasyInsights Pixel into their platform. This allowed brands to capture session-by-session user behavior data across different platforms and domains, providing a 360-degree view of the customer journey.

One of the biggest challenges gempundit faced was attributing website chat inquiries to the correct marketing source. EasyInsights solved this by accurately mapping every chat back to its originating channel, campaign, and ads. Whether the lead came from Google Ads, Facebook, or Organic search, the marketing team could now track its exact source.

With detailed attribution data in hand, the marketing team could finally see which channels were bringing in the most engaged leads through chat. This insight empowered them to make data-driven decisions, allocate budgets more effectively.

The Result

40% more website chat conversions
25% lower Cost per Acquisition
By solving Website chat attributions with EasyInsights, GemPundit was able to track and attribute website chat inquiries to different traffic sources, such as Google Ads, Facebook Ads, and organic search. This gave their marketing team clear insights into which channels were driving the most engaged leads.

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