How India's most luxurious ayurveda brand achieved 2.4X lift in acquisitions and 30% lower CAC using First Click Attribution Model
2X
Acquisition
30%
Reduced CAC
Meet the Brand
India's leading and the most luxurious ayurveda beauty and wellness brand
The Challenge
India's most luxurious brand faced a unique challenge in generating profitable digital acquisitions for their high Average Order Value (AOV) products across the country. The brand aimed to optimize campaigns to ensure profitability while maintaining the exclusivity associated with their high-end offerings.
The Solution with EasyInsights
EasyInsights provided a cutting-edge solution by seamlessly stitching backend Customer Relationship Management (CRM) data with ad panel data. This integration allowed for a unified and comprehensive view of customer interactions. Additionally, EasyInsights introduced First Click Attribution for top-of-the-funnel campaigns, offering a more accurate understanding of the customer journey.
Implementation
The integration of CRM data with ad panel data facilitated a holistic perspective on customer behavior, enabling the luxury brand to refine its targeting strategies and personalize campaigns effectively. The real-time insights from this collaboration empowered the brand to optimize digital acquisitions for high AOV products profitably.
Results
The introduction of First Click Attribution for top-of-the-funnel campaigns brought clarity to the customer's initial touchpoints, providing valuable insights into the effectiveness of awareness-building efforts. This attribution model allowed the brand to allocate resources judiciously, ensuring maximum impact in the early stages of the customer journey.
| With EasyInsights |
|---|
| First Click Attribution for Clarity: FC attribution model offered valuable insights into the effectiveness of Top of Funnel campaigns, allowing the brand to allocate resources judiciously for maximum impact in the early stages of the customer journey. |
| Unified Customer View: EasyInsights seamlessly integrated backend CRM data with ad panel data. This holistic perspective allowed the brand to better understand customer behavior and preferences. |
| Effective Personalization: EasyInsights enabled effective personalization of campaigns by leveraging real-time insights from the integration of CRM and ad panel data. |
| Profitable Digital Acquisitions: EasyInsights facilitated the brand in optimizing digital acquisitions for high AOV products profitably. The brand allocated resources more efficiently, ensuring a focus on channels and strategies that delivered maximum ROI. |
| Without EasyInsights |
|---|
| Zero clarity on users journey: The absence of First Click Attribution for top-of-the-funnel campaigns would result in limited clarity regarding the customer's initial touchpoints. Without this insight, the brand struggled to allocate resources effectively in the early stages of the customer journey, potentially impacting the success of awareness-building efforts. |
| Limited Customer Insights: Without EasyInsights, the brand face challenges in obtaining a unified view of customer interactions. |
| Less Precision in Targeting: The lack of integration between CRM and ad panel data would result in less precision in targeting strategies. The brand struggled to tailor campaigns effectively, potentially missing opportunities to connect with the high-end audience in a personalized manner. |
| Challenges in Profitable Acquisitions: Without the comprehensive understanding, the brand face challenges in optimizing digital acquisitions for high AOV products profitably. The lack of efficient resource allocation could impact the brand's ability to generate profitable returns on its digital marketing investments. |
