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Home » Ad Platform
fix broken data
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Posted inAd Platform Marketing

Meta’s Update: A New Way to Test Creatives – From A/B to AI-Led Optimization

For years, marketers have relied on traditional A/B testing in Meta Ads to understand what works - one…
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Posted by Himanshu Rahi October 17, 2025
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How to Connect Website Chats to Campaigns, Ad Sets, and Ads

In the modern digital landscape, website chat has become an essential tool for engaging potential customers instantly. Whether…
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Posted by Piyush Gupta October 16, 2025
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Omnichannel Marketing: What it is and why it matters

Imagine you order your favorite drink on the Starbucks app, pay online, and simply pick it up at…
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Posted by Sonali Arya October 16, 2025
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How to track cross selling of Products

Cross-selling is one of the most powerful growth levers for eCommerce and retail businesses. By encouraging customers to…
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Posted by Piyush Gupta October 10, 2025
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How To Connect CTWA Chats to Campaigns, Ad Sets, and Ads

In today’s mobile-first world, Click-to-WhatsApp Ads (CTWA) have become a powerful way to engage potential customers instantly. One…
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Posted by Piyush Gupta October 9, 2025
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Before You Increase Ad Spend, Look at Your Product Feed

When performance drops in Google Shopping or Meta ads, many marketers assume the quick fix is simple: spend…
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Posted inAd Platform Digital Marketing Tracking

What is a Conversion adjustment in Google Ads

Tracking conversions in Google Ads is all about knowing which clicks turn into real brand results like sales,…
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How to optimise your Meta campaigns for Business value (2025)

Marketers love to talk about ROI, but few truly optimise their Meta campaigns for long-term business value. Too…
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How to Use First-Party Events on Meta 

The digital advertising landscape has changed dramatically over the past few years. Between iOS14 updates, third-party cookie deprecation,…
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What is Value Optimisation in Meta

Meta has rolled out powerful new features to help advertisers go beyond just counting conversions. Instead of simply…
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Posted by Sonali Arya August 25, 2025
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Posted inAd Platform E-Commerce First Party Data

Activate your First Party data to increase your ROAS for ecommerce

In the current privacy-first marketing world, relying solely on third-party cookies or pixel-based tracking is a losing game.…
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Posted inAd Platform Marketing

Event Manager in Meta Explained

Ever visited a website, checked out a product, and then saw an ad for it on Facebook?You’ve experienced…
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Posted by Sonali Arya August 18, 2025

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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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