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Home » Ad Platform
fix broken data
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Posted inAd Platform Others

Before You Increase Ad Spend, Look at Your Product Feed

When performance drops in Google Shopping or Meta ads, many marketers assume the quick fix is simple: spend…
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Posted by Sonali Arya September 17, 2025
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Posted inAd Platform Digital Marketing Tracking

What is a Conversion adjustment in Google Ads

Tracking conversions in Google Ads is all about knowing which clicks turn into real brand results like sales,…
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Posted by Sonali Arya September 15, 2025
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Posted inAd Platform Digital Marketing

How to optimise your Meta campaigns for Business value (2025)

Marketers love to talk about ROI, but few truly optimise their Meta campaigns for long-term business value. Too…
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Posted by Omsri Bompelli September 8, 2025
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Posted inAd Platform Tracking

How to Use First-Party Events on Meta 

The digital advertising landscape has changed dramatically over the past few years. Between iOS14 updates, third-party cookie deprecation,…
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Posted by Himanshu Rahi September 8, 2025
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Posted inAd Platform

What is Value Optimisation in Meta

Meta has rolled out powerful new features to help advertisers go beyond just counting conversions. Instead of simply…
Read More
Posted by Sonali Arya August 25, 2025
activate ROAS
Posted inAd Platform E-Commerce First Party Data

Activate your First Party data to increase your ROAS for ecommerce

In the current privacy-first marketing world, relying solely on third-party cookies or pixel-based tracking is a losing game.…
Read More
Posted by Himanshu Rahi August 21, 2025
Meta event manager
Posted inAd Platform Marketing

Event Manager in Meta Explained

Ever visited a website, checked out a product, and then saw an ad for it on Facebook?You’ve experienced…
Read More
Posted by Sonali Arya August 18, 2025
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Posted inAd Platform Digital Marketing

How to Integrate GA4 with Google Ads

Google Analytics 4 (GA4) is more than just a tool for counting website visitors; it helps you measure…
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Posted by Sonali Arya August 8, 2025
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Posted inAd Platform Digital Marketing

How to Fix Under-Reporting in Meta Ads

If you’re running Facebook (Meta) Ads and seeing far fewer conversions in Ads Manager than what your backend…
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Posted by Himanshu Rahi August 6, 2025
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Posted inAd Platform Others

What is Primary and Secondary Conversion in Google Ads

If you're running Google Ads, one of the most important things you need to track is what happens…
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Posted by Sonali Arya July 30, 2025
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Posted inAd Platform Digital Marketing E-Commerce

How to increase Meta campaign performance using first-party data

Meta and other ad platforms, use a continuous feedback loop to optimize ad delivery. They start by showing…
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Posted by Piyush Gupta July 24, 2025
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Posted inAd Platform Digital Marketing

How to do google ads conversion tracking

If you're running Google Ads but not tracking conversions properly, you're essentially flying blind. You might be getting…
Read More
Posted by Himanshu Rahi July 23, 2025

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Platform

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Delhi
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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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