Posted inAd Platform Marketing Meta’s Update: A New Way to Test Creatives – From A/B to AI-Led Optimization For years, marketers have relied on traditional A/B testing in Meta Ads to understand what works - one… Posted by Himanshu Rahi October 17, 2025
Posted inAd Platform Digital Marketing Marketing How to Connect Website Chats to Campaigns, Ad Sets, and Ads In the modern digital landscape, website chat has become an essential tool for engaging potential customers instantly. Whether… Posted by Piyush Gupta October 16, 2025
Posted inAd Platform Attribution Models Marketing Omnichannel Marketing: What it is and why it matters Imagine you order your favorite drink on the Starbucks app, pay online, and simply pick it up at… Posted by Sonali Arya October 16, 2025
Posted inAd Platform Others How to track cross selling of Products Cross-selling is one of the most powerful growth levers for eCommerce and retail businesses. By encouraging customers to… Posted by Piyush Gupta October 10, 2025
Posted inAd Platform Others How To Connect CTWA Chats to Campaigns, Ad Sets, and Ads In today’s mobile-first world, Click-to-WhatsApp Ads (CTWA) have become a powerful way to engage potential customers instantly. One… Posted by Piyush Gupta October 9, 2025
Posted inAd Platform Others Before You Increase Ad Spend, Look at Your Product Feed When performance drops in Google Shopping or Meta ads, many marketers assume the quick fix is simple: spend… Posted by Sonali Arya September 17, 2025
Posted inAd Platform Digital Marketing Tracking What is a Conversion adjustment in Google Ads Tracking conversions in Google Ads is all about knowing which clicks turn into real brand results like sales,… Posted by Sonali Arya September 15, 2025
Posted inAd Platform Digital Marketing How to optimise your Meta campaigns for Business value (2025) Marketers love to talk about ROI, but few truly optimise their Meta campaigns for long-term business value. Too… Posted by Omsri Bompelli September 8, 2025
Posted inAd Platform Tracking How to Use First-Party Events on Meta The digital advertising landscape has changed dramatically over the past few years. Between iOS14 updates, third-party cookie deprecation,… Posted by Himanshu Rahi September 8, 2025
Posted inAd Platform What is Value Optimisation in Meta Meta has rolled out powerful new features to help advertisers go beyond just counting conversions. Instead of simply… Posted by Sonali Arya August 25, 2025
Posted inAd Platform E-Commerce First Party Data Activate your First Party data to increase your ROAS for ecommerce In the current privacy-first marketing world, relying solely on third-party cookies or pixel-based tracking is a losing game.… Posted by Himanshu Rahi August 21, 2025
Posted inAd Platform Marketing Event Manager in Meta Explained Ever visited a website, checked out a product, and then saw an ad for it on Facebook?You’ve experienced… Posted by Sonali Arya August 18, 2025