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Home » Ad Platform
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Posted inAd Platform

What is Value Optimisation in Meta

Meta has rolled out powerful new features to help advertisers go beyond just counting conversions. Instead of simply…
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Posted by Sonali Arya August 25, 2025
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Posted inAd Platform E-Commerce First Party Data

Activate your First Party data to increase your ROAS for ecommerce

In the current privacy-first marketing world, relying solely on third-party cookies or pixel-based tracking is a losing game.…
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Posted by Himanshu Rahi August 21, 2025
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Posted inAd Platform Marketing

Event Manager in Meta Explained

Ever visited a website, checked out a product, and then saw an ad for it on Facebook?You’ve experienced…
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Posted by Sonali Arya August 18, 2025
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Posted inAd Platform Digital Marketing

How to Integrate GA4 with Google Ads

Google Analytics 4 (GA4) is more than just a tool for counting website visitors; it helps you measure…
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Posted by Sonali Arya August 8, 2025
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Posted inAd Platform Digital Marketing

How to Fix Under-Reporting in Meta Ads

If you’re running Facebook (Meta) Ads and seeing far fewer conversions in Ads Manager than what your backend…
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Posted by Himanshu Rahi August 6, 2025
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Posted inAd Platform Others

What is Primary and Secondary Conversion in Google Ads

If you're running Google Ads, one of the most important things you need to track is what happens…
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Posted by Sonali Arya July 30, 2025
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Posted inAd Platform Digital Marketing E-Commerce

How to increase Meta campaign performance using first-party data

Meta and other ad platforms, use a continuous feedback loop to optimize ad delivery. They start by showing…
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Posted by Piyush Gupta July 24, 2025
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Posted inAd Platform Digital Marketing

How to do google ads conversion tracking

If you're running Google Ads but not tracking conversions properly, you're essentially flying blind. You might be getting…
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Posted by Himanshu Rahi July 23, 2025
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Posted inAd Platform

How to make ASC Campaigns more efficient

If you're running Meta’s Advantage+ Shopping Campaigns (ASC) and not seeing the results you expected, chances are you’re…
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Posted by Himanshu Rahi July 22, 2025
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Posted inAd Platform Digital Analytics

How to improve event match quality with the first party data

If you're struggling with rising ad costs and low-performing campaigns on Meta, you're not alone. One of the…
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Posted by Himanshu Rahi July 3, 2025
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Posted inAd Platform Tracking

How to do Facebook ads Conversion tracking

If you're running Facebook ads but not tracking conversions properly, you're leaving both performance insights and revenue on…
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Posted by Himanshu Rahi July 3, 2025
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Posted inAd Platform Digital Marketing

Strategies to Optimize Meta Conversion API (CAPI)

In today’s privacy-first digital landscape, traditional browser-based tracking is no longer enough to accurately measure ad performance. That’s…
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Posted by Himanshu Rahi June 30, 2025

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Delhi
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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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