Skip to content

Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

ROAS Improvement Calculatorwhite-arrow
EasyInsights

  • Platform

    WHY US?

    Customers

    Customers

    Snap shot of some of our customers

    success-stories

    Success Stories

    See some of our clients' success stories

    HOW EASYINSIGHTS WORKS?

    transformation

    Data Enrichment

    Accurate and Reliable data

    transformation

    Data Activation

    Unlocking the knowledge sorted within your data

  • Case Studies

  • Solution

    INDUSTRY TYPE

    Enterprise

    Ecommerce

    Get more ROAS with first-party data in a cookieless world

    mid-market-brand

    Lead Generation

    Get more Lead with first-party data in a cookieless world

    MARKETING BUDGET

    Agency

    Agency

    Client Retention. Client Command Center. New Revenue Channels.

    company

    Enterprise

    Secure data transfers. Data-Driven decisions. Scale with confidence

    company

    Mid Market Brands

    Goodbye to Excell-hell. Experiment quickly. Get better marketing results

    PAIN POINT

    Attribution Model

    Attribution Model

    Gather data from 50+ apps and platforms

    monitoring-and-optimization

    Alerts and Monitoring

    Optimise with zero lag

    server-to-server-integration

    Server to Server Integration

    Take control of your data using CAPI

    server-to-server-integration

    Product Feed Enhancement

    Boost Conversions with AI-Powered

  • Pricing
  • Integrations

  • Resources

    GET INSPIRED

    company

    About Us

    Know about our people, values and what we stand for

    blog

    Blogs

    The latest trends and updates in marketing & data world

    community

    Ebooks

    Explore Our Ebook Sections for Data-driven Wisdom

    no net hash

    No Net Hash

    Hash Your PII Data Without Storing on Cloud

    calculator

    ROAS Calculator

    Unlock your advertising potential with our easy-to-use ROAS calculator

    documents

    Documentation

    Become a EasyInsights.ai power user

    LATEST FROM BLOGS All blogs

hamburger
Home » Ad Platform
fix broken data
X ()
Posted inAd Platform Marketing

Why Enhanced Conversions in Google Ads Are Great – But Not Enough to Scale Quality Leads

Enhanced Conversions Google Ads is one of the most important tracking upgrades Google has released in recent years.If…
Read More
Posted by Piyush Gupta January 13, 2026
x ()
Posted inAd Platform Digital Marketing

Why Retargeting Feels Random and How to Make It Data-Driven Again

Many brands today are spending more on retargeting ads yet seeing diminishing returns and falling ROAS, leaving marketers…
Read More
Posted by Sonali Arya January 8, 2026
x ()
Posted inAd Platform Analytic Platform

Why Conversions Don’t Match Across Meta, Google, and GA4 – and How to Fix Cross – Platform Attribution

If you’re running paid campaigns in 2025, one thing is guaranteed:your Meta, Google Ads, and GA4 conversion numbers…
Read More
Posted by Himanshu Rahi December 29, 2025
x ()
Posted inAd Platform Tracking

Why Offline Conversions Don’t Show Up in Meta or Google – and How to Close the Data Loop

Offline conversions are the sales and actions that happen after a user clicks an ad but completes the…
Read More
Posted by Sonali Arya December 22, 2025
x ()
Posted inAd Platform Marketing

Why Meta Advantage+ and Google PMax Are Learning from Junk Data – and How to Feed Them Clean Signals

Automation-powered campaign types like Meta Advantage+ and Google Performance Max (PMax) promise big wins: broader reach, creative mix…
Read More
Posted by Himanshu Rahi December 17, 2025
x ()
Posted inAd Platform Digital Marketing

Why Duplicate Events Are Ruining Your Optimization – and How to Eliminate Them for Good

You spend your day optimizing - cutting costs, boosting conversions, and proving your marketing is working. You A/B…
Read More
Posted by Himanshu Rahi December 12, 2025
x ()
Posted inAd Platform E-Commerce

Meta’s Andromeda Update: What It Means for DTC Marketers and How to Adapt

If you’ve been following Meta advertising updates lately, you’ve probably heard the buzz around Meta Andromeda. It’s being…
Read More
Posted by Himanshu Rahi November 12, 2025
x ()
Posted inAd Platform Marketing

GA4 Now Supports Cost Data Import from Meta and TikTok Ads

Tired of jumping between ad dashboards, spreadsheets, and reporting tools just to understand where your marketing dollars are…
Read More
Posted by Himanshu Rahi November 3, 2025
x ()
Posted inAd Platform Marketing

Syncing Suppression Audiences Across Ad Platforms: The Key to Smarter Ad Spend

Every marketer knows how important it is to reach the right audience - but what about not reaching…
Read More
Posted by Himanshu Rahi November 3, 2025
x ()
Posted inAd Platform Digital Marketing Marketing

Meta Andromeda impact on ad strategy

Meta's Andromeda update has introduced significant changes to ad delivery, impacting performance marketers across its ecosystem. While the…
Read More
Posted by Piyush Gupta October 24, 2025
x ()
Posted inAd Platform Digital Marketing

Understanding Meta’s Andromeda

Meta is changing the advertising game with Andromeda, its next-generation AI-powered ad retrieval engine. Imagine delivering the right…
Read More
Posted by Piyush Gupta October 24, 2025
x ()
Posted inAd Platform Marketing

Meta’s Update: A New Way to Test Creatives – From A/B to AI-Led Optimization

For years, marketers have relied on traditional A/B testing in Meta Ads to understand what works - one…
Read More
Posted by Himanshu Rahi October 17, 2025

Posts navigation

1 2 3 … 8 Next page

Become a data driven marketer.
Subscribe to our newsletter

easyinisghts_logo
likedininstagrammediumtwitter

Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

Platform

  • Data Activation
  • Data Enrichment
  • Pricing
  • About Us

Solution

  • Agency
  • Ecommerce
  • Lead Generation
  • Enterprise
  • Mid Market Brand
  • Attribution Model
  • Alerts and Monitoring
  • Server to Server Integration

Resources

  • About Us
  • Use Cases
  • Blogs
  • Ebooks
  • No Net Hash
  • ROAS Calculator
  • Documentation
  • Contact Us

Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

Privacy Policy Terms & Conditions Security

© 2026 EasyInsights. All rights reserved. | ® EasyInsights Pvt. Ltd.

EasyInsights Private Limited (“Company”) and its employees do not provide consulting or advisory services of any kind. Any information or content shared by the Company is for informational purposes only.

Increase your ROAS today with EasyInsights

Top brands use EasyInsights to activate First Party data on Meta, Google Ads, GA4..

clients

Activate your first-party data now and start turning it into real revenue. It's fast, easy, and essential.

Notify me about related content and special offers:

cookie image

EasyInsights uses cookies to ensure you get the best experience on our website. To learn more, please view our cookie notice.

About Cookies

This site uses cookies. We use cookies mainly to improve and analyze your experience on our websites and for marketing purposes. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change your default settings. Blocking some types of cookies may negatively impact your experience on the site and limit the services we are able to provide.

Necessary

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. Learn more about necessary cookies.

Analytics

These cookies help us to understand how visitors engage with the website. We may use a set of cookies to collect information and report site usage statistics. In addition to reporting site usage statistics, data collected may also be used, together with some of the advertising cookies described, to help show more relevant ads across the web and to measure interactions with the ads we show. Learn more about analytics cookies.

Advertisement

We use cookies to make our ads more engaging and valuable to site visitors. Some common applications of cookies are to select advertising based on what's relevant to a user; to improve reporting on ad campaign performance; and to avoid showing ads the user has already seen. Learn more about advertisement cookies.

Functionality

We use a set of cookies that are optional for the website to function. They are usually only set in response to information provided to the website to personalize and optimize your experience as well as remember your chat history. Learn more about functionality cookies.