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Measuring the Success of DV360 Campaigns: Key Metrics to Track
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Google DV360 Campaigns: Key Metrics to Track

Imagine you've just opened a new cafe and start promoting it with DV360(Display & Video 360), Google's programmatic…
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How to Send Dynamics 365 Lead Data to Meta and Google Ads

Imagine you own an online beauty brand selling skincare and cosmetics through your website. You have a growing…
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Twitter Conversion API (CAPI) Setup: Web and Offline Conversions

In today’s digital-first world, where attention spans are short and trends change in seconds, Twitter Ads have become…
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How to Send Freshsales Lead Data to Meta and Google Ads

In today’s performance-driven marketing world, simply generating leads isn’t enough, you need to close the loop between your…
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How Agentic AI is Transforming Digital Marketing
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How Agentic AI is Transforming Digital Marketing

Digital marketing has always been shaped by the tools we use - CRMs, analytics platforms, automation software, and…
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How Micro Conversions Improve Your Google Ads Performance

You’ve set up your campaigns, enabled smart bidding, and followed best practices, but conversions are trickling in, and…
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How to Send Lead Data from Zoho to Meta & Google Ads

Running successful Facebook lead ads takes more than just launching campaigns. You also need to manage your lead…
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How to Set Up the Google Tag for Conversion Tracking

To get the best results from your Google Ads, tracking conversions is essential. Without it, you’re just guessing…
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Improve your Facebook (Meta) Event Match Quality Score

In today’s digital marketing landscape, data is everything, especially when it comes to running high-performing Facebook ads. But…
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In 2025, optimize your Facebook ad campaigns with these 10 essential metrics for better performance and ROI.
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10 Facebook Ad Metrics to Track in 2025 

Facebook Ad metrics are like a report card for your ads. They show how well your ads are…
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Meta’s Incremental Attribution Explained : How does it work
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Meta’s Incremental Attribution Explained: How does it work

In the fast-changing world of digital advertising, it’s really important to know how much your ads are actually…
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How to Send Acquisition Events to Meta and Google Ads from Shopify
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In the crowded marketplace of digital advertising, tracking user interactions is essential for optimizing marketing efforts and improving…
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Delhi
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Delhi, 110074

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Alt-f, Sector142, Noida 201304

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Increase your ROAS today with EasyInsights

Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.

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Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.

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