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Home » Marketing
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ChatGPT Conversion API
Posted inAI Marketing

ChatGPT Ads Conversions API (CAPI): A Complete Guide to Server-Side Conversion Tracking

ChatGPT is becoming a new surface for advertising. But for marketers, buying media is only half the equation.…
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Posted by Himanshu Rahi September 3, 2026
GEO vs SEO
Posted inMarketing SEO

GEO vs SEO: How to Get Your Brand Recommended by ChatGPT and Google AI

For years, marketers have optimized content around one primary goal: ranking higher on search engine results pages (SERPs).…
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Posted by Himanshu Rahi August 26, 2026
Use Custom CAPI Events to Optimize Meta Instant Form Campaigns
Posted inLead Generation Marketing

How to Use Custom CAPI Events to Optimize Meta Instant Form Campaigns

Meta’s updated backend requirements, marketers can no longer directly use custom CAPI events to optimize Instant Form campaigns…
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Posted by Himanshu Rahi August 24, 2026
The Next Evolution of AI
Posted inAI Marketing

The Next Evolution of AI: From Answering Questions to Learning Your Marketing Workflow

Every marketing team has workflows they repeat over and over again. Every Monday, someone logs into Meta Ads,…
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Posted by Himanshu Rahi July 27, 2026
CRM Fixes Every Performance Marketer Should Make
Posted inCRM Marketing

7 CRM Fixes Every Performance Marketer Should Make Before Scaling Ad Spend

Scaling your ad budget is easy. Scaling profitable growth is not. Most performance marketers know how to launch…
Read More
Posted by Himanshu Rahi July 16, 2026
AI agents are reshaping sales
Posted inAI Marketing

How AI Voice Agents Are Reshaping Sales – What Is the Future of AI Voice Agents in Customer Service?

There's a lot of noise right now around AI voice agents. Every SaaS vendor is calling their product…
Read More
Posted by Himanshu Rahi June 30, 2026
Voice agent
Posted inAI Marketing

How AI Went from Chat Agents to Voice Agents – and What It Means for Every Business

A leadership perspective on the most underrated shift in enterprise AI right now. We didn't get here overnight.…
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Posted by Himanshu Rahi June 23, 2026
Untitled design ()
Posted inAI Marketing

Google Just Changed How Ads Work in AI Search – Google Marketing Live 2026

Two new ad formats debuted at Google Marketing Live 2026 are moving ads out of the sidebar and…
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Posted by Himanshu Rahi May 28, 2026
Performance Decline
Posted inAd Platform Marketing

Meta Ads Metric That Predicts Performance Decline Before It Happens

You're watching CTR, CPA, Frequency, ROAS. Your dashboard is full of data. And yet, one day, performance falls…
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Posted by Himanshu Rahi April 15, 2026
Meta's Customer Lifecycle strategy
Posted inMarketing Updates

Meta’s Customer Lifecycle Strategy: The Small Setting That Changes Everything

A new toggle inside Ad Sets quietly removes one of the last manual controls advertisers had. Here's what…
Read More
Posted by Himanshu Rahi April 13, 2026
x ()
Posted inMarketing Updates

WhatsApp Is Hiding Phone Numbers. Is Your Marketing Stack Ready?

Introduction WhatsApp built its empire on one thing: your phone number. It was the frictionless onboarding mechanic that…
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Posted by Himanshu Rahi April 1, 2026
x ()
Posted inAI Marketing

How Voice AI Drives Business Growth Through Intelligent Conversations

Customers today prefer speaking over typing, expecting fast and natural responses. This shift has made Voice AI a…
Read More
Posted by Sonali Arya March 31, 2026

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