Did advertising bring more customers? Should you invest more in social media or email campaigns? Which channels work …
Author: Piyush Gupta
Google Trends is a surprisingly helpful tool for keyword research, especially when using advanced search options that are …
Are you using Google Analytics 4 to track your website’s performance and engagement? If so, you may already …
Are you struggling to understand the differences between Universal Analytics and GA4? As Google continues to update its …
Data shapes a business. Be it measuring performance, fine-tuning strategy, or making decisions. This is why organizations invest …
We used to open Behavior reports > Site Content > Landing Pages in Universal Analytics (UA). The UA …
Are you having trouble understanding how your marketing is performing in the current market? You may be relieved …
The average buyer runs several searches and views multiple ads before actually purchasing a product online. Does it …
ChatGPT by OpenAI is the latest in the line of Artificial Intelligence tools everyone on the Internet is …
Data can become your most valuable marketing resource. You can create scalable, repeatable marketing processes with the right …
Marketing is one of the roles that is adapting the fastest, particularly digital advertising, media buying, and performance …