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Home » Analytic Platform
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Posted inAnalytic Platform Digital Analytics

GA4 Cookie Format Update: From GS1 to GS2 Explained

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Imagine you run an online fitness coaching and have hundreds of potential clients in Salesforce who showed interest…
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Pages Per Session Conversion in Google Analytics 4 (GA4)
Posted inAnalytic Platform Digital Analytics Tracking

‘Pages Per Session’ Conversion in Google Analytics (GA4)

Have you ever wondered how engaged your website visitors really are? Are they just skimming through a single…
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Posted by Sonali Arya March 24, 2025
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Posted inAd Platform Analytic Platform Marketing

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In the foggy, chilling night of marketing, tracking and measuring your Return on Investment (ROI) can be the…
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Key Events in GA4
Posted inAnalytic Platform

GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align…
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Tracking Pixels
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What Are Tracking Pixels and How Do They Work?

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Attribution Models in GA4
Posted inAnalytic Platform Attribution Models

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Google Analytics 4 or GA4 is the newest iteration of Google's web analytics platform, it offers advanced features…
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Posted inAnalytic Platform

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Segment Exploration in GA4 (2)
Posted inAnalytic Platform Others

Using Segments and Segment Exploration in GA4

Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing…
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User Lifetime Exploration in GA4 (2)
Posted inAnalytic Platform

User Lifetime Exploration in GA4

All marketers have some recurring questions about their audiences. Some of the questions we ask include: what was…
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Posted by Khyati Agarwal November 20, 2023

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Delhi
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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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