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Home » Analytic Platform
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Send Zoho lead data to meta and google
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How to Send Lead Data from Zoho to Meta & Google Ads

Running successful Facebook lead ads takes more than just launching campaigns. You also need to manage your lead…
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How to Salesforce lead data to Meta & Google Ads
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How to Send Salesforce Lead Data to Meta & Google Ads

Imagine you run an online fitness coaching and have hundreds of potential clients in Salesforce who showed interest…
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Pages Per Session Conversion in Google Analytics 4 (GA4)
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‘Pages Per Session’ Conversion in Google Analytics (GA4)

Have you ever wondered how engaged your website visitors really are? Are they just skimming through a single…
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Posted by Sonali Arya March 24, 2025
Meta Integration with GA4
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Meta (Facebook) & Google Analytics (GA4) Integration Explained: Benefits, Setup & Considerations

Meta is taking a significant step forward in helping advertisers optimize their campaigns by expanding its integration with…
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Measuring Your App Marketing’s True ROI Guide

In the foggy, chilling night of marketing, tracking and measuring your Return on Investment (ROI) can be the…
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Key Events in GA4
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GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align…
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Posted by Khyati Agarwal September 18, 2024
Tracking Pixels
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What Are Tracking Pixels and How Do They Work?

It amazes people how much advertisers seem to know about them. They might show interest in a product…
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Posted by Khyati Agarwal August 14, 2024
Attribution Models in GA4
Posted inAnalytic Platform Attribution Models

How to Set Up Attribution Models in GA4: A Step-by-Step Guide

Google Analytics 4 or GA4 is the newest iteration of Google's web analytics platform, it offers advanced features…
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Posted by Burooj Alam July 26, 2024
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GA4 Audiences : A Marketer’s Guide

Marketers are well aware that not all their target audiences are built the same. They have distinct preferences…
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Segment Exploration in GA4 (2)
Posted inAnalytic Platform Others

Using Segments and Segment Exploration in GA4

Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing…
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Posted by Khyati Agarwal November 23, 2023
User Lifetime Exploration in GA4 (2)
Posted inAnalytic Platform

User Lifetime Exploration in GA4

All marketers have some recurring questions about their audiences. Some of the questions we ask include: what was…
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Posted by Khyati Agarwal November 20, 2023
Funnel Exploration in GA4 3
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Explorations in GA4: Funnel Exploration

Funnel exploration report is one of the most useful reports in Google Analytics 4 (GA4). It gives us…
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Posted by Khyati Agarwal November 20, 2023

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Delhi
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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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