Posted inAnalytic Platform Digital Marketing Others How to Calculate & Improve Your Customer Retention Rate in 2025 As a digital marketer, you're constantly chasing the next click, the next lead, and the next customer. But… Posted by Himanshu Rahi September 16, 2025
Posted inAnalytic Platform Digital Analytics Youtube How to fix Unassigned traffic in GA4 If you’ve been analyzing your reports in Google Analytics 4 (GA4), you’ve probably come across a puzzling channel… Posted by Himanshu Rahi September 11, 2025
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Posted inAnalytic Platform Digital Marketing Tracking Why Brands Should Switch to Server-Side Tracking in 2025 Monitoring how users interact with your website is now a cornerstone of a digital brand's success. From understanding… Posted by Sonali Arya June 20, 2025
Posted inAnalytic Platform Digital Marketing Top 5 Audience Segmentation tools to Improve your marketing In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand… Posted by Himanshu Rahi June 18, 2025
Posted inAnalytic Platform Digital Analytics GA4 Cookie Format Update: From GS1 to GS2 Explained Google Analytics 4 (GA4) has quietly rolled out a significant update to its session cookie structure, upgrading from… Posted by Himanshu Rahi May 21, 2025
Posted inAd Platform Analytic Platform How to Send Lead Data from Zoho to Meta & Google Ads Running successful Facebook lead ads takes more than just launching campaigns. You also need to manage your lead… Posted by Sonali Arya April 22, 2025
Posted inAnalytic Platform HubSpot How to Send Salesforce Lead Data to Meta & Google Ads Imagine you run an online fitness coaching and have hundreds of potential clients in Salesforce who showed interest… Posted by Sonali Arya April 8, 2025
Posted inAnalytic Platform Digital Analytics Tracking ‘Pages Per Session’ Conversion in Google Analytics (GA4) Have you ever wondered how engaged your website visitors really are? Are they just skimming through a single… Posted by Sonali Arya March 24, 2025
Posted inAd Platform Analytic Platform Marketing Meta (Facebook) & Google Analytics (GA4) Integration Explained: Benefits, Setup & Considerations Meta is taking a significant step forward in helping advertisers optimize their campaigns by expanding its integration with… Posted by Omsri Bompelli March 19, 2025
Posted inAnalytic Platform Measuring Your App Marketing’s True ROI Guide In the foggy, chilling night of marketing, tracking and measuring your Return on Investment (ROI) can be the… Posted by Khyati Agarwal February 5, 2025
Posted inAnalytic Platform GA4 Key Events – All You Need to Know Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align… Posted by Khyati Agarwal September 18, 2024