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Home » Analytic Platform
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Posted inAnalytic Platform Attribution Models Digital Marketing

Multitouch Attribution in Customer Purchase journey 

Imagine this: a customer first sees your brand on Instagram, later clicks a Google ad, signs up for…
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Posted by Himanshu Rahi October 14, 2025
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Posted inAnalytic Platform Attribution Models Digital Marketing

Multi-touch Attribution: What it is; how it works

Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on…
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Posted by Sonali Arya October 13, 2025
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Posted inAnalytic Platform Marketing

What is RFM segmentation? How to analyse it.

In today’s competitive market, not all customers can be treated equally. Some are loyal advocates who spend regularly,…
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Posted by Himanshu Rahi September 18, 2025
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Posted inAnalytic Platform Digital Marketing Others

How to Calculate & Improve Your Customer Retention Rate in 2025

As a digital marketer, you're constantly chasing the next click, the next lead, and the next customer. But…
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Posted by Himanshu Rahi September 16, 2025
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Posted inAnalytic Platform Digital Analytics Youtube

How to fix Unassigned traffic in GA4

If you’ve been analyzing your reports in Google Analytics 4 (GA4), you’ve probably come across a puzzling channel…
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Posted by Himanshu Rahi September 11, 2025
x ()How to Set Up Key Event (Conversion) Tracking in GA4 
Posted inAnalytic Platform Tracking

How to Set Up Key Event (Conversion) Tracking in GA4 

If you want your analytics to be useful, you need to track the actions that matter—purchases, sign-ups, form…
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Posted by Omsri Bompelli July 25, 2025
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Posted inAnalytic Platform Digital Marketing Tracking

Why Brands Should Switch to Server-Side Tracking in 2025

Monitoring how users interact with your website is now a cornerstone of a digital brand's success. From understanding…
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Posted by Sonali Arya June 20, 2025
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Posted inAnalytic Platform Digital Marketing

Top 5 Audience Segmentation tools to Improve your marketing

In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand…
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Posted by Himanshu Rahi June 18, 2025
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Posted inAnalytic Platform Digital Analytics

GA4 Cookie Format Update: From GS1 to GS2 Explained

Google Analytics 4 (GA4) has quietly rolled out a significant update to its session cookie structure, upgrading from…
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Posted by Himanshu Rahi May 21, 2025
Send Zoho lead data to meta and google
Posted inAd Platform Analytic Platform

How to Send Lead Data from Zoho to Meta & Google Ads

Running successful Facebook lead ads takes more than just launching campaigns. You also need to manage your lead…
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Posted by Sonali Arya April 22, 2025
How to Salesforce lead data to Meta & Google Ads
Posted inAnalytic Platform HubSpot

How to Send Salesforce Lead Data to Meta & Google Ads

Imagine you run an online fitness coaching and have hundreds of potential clients in Salesforce who showed interest…
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Posted by Sonali Arya April 8, 2025
Pages Per Session Conversion in Google Analytics 4 (GA4)
Posted inAnalytic Platform Digital Analytics Tracking

‘Pages Per Session’ Conversion in Google Analytics (GA4)

Have you ever wondered how engaged your website visitors really are? Are they just skimming through a single…
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Posted by Sonali Arya March 24, 2025

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Delhi
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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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