Posted inDigital Analytics Others Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,… Posted by Himanshu Rahi May 16, 2025
Posted inOthers Agentic AI Workflows: A Complete Guide for Digital Marketers As digital marketing evolves, the demand for faster execution, greater personalization, and efficient use of resources continues to… Posted by Omsri Bompelli May 14, 2025
Posted inDigital Analytics Others Conversion Rate Optimisation (CRO) Strategies 2025 Remember when you clicked on an ad, landed on a product page, felt slightly confused, and then… clicked… Posted by Sonali Arya May 13, 2025
Posted inAd Platform Others How Agentic AI is Transforming Digital Marketing Digital marketing has always been shaped by the tools we use - CRMs, analytics platforms, automation software, and… Posted by Omsri Bompelli April 24, 2025
Posted inAd Platform Others How Micro Conversions Improve Your Google Ads Performance You’ve set up your campaigns, enabled smart bidding, and followed best practices, but conversions are trickling in, and… Posted by Sonali Arya April 23, 2025
Posted inOthers WhatsApp Marketing Strategies that Boosts Your Brand Sales In today’s fast-paced digital landscape, businesses are constantly seeking direct, contextual, and personalised ways to connect with their… Posted by Sonali Arya January 14, 2025
Posted inOthers A Marketer’s Guide to Custom GPTs by Open AI It’s been a year since OpenAI first unveiled ChatGPT, a chatbot that can write emails, articles, and even… Posted by Khyati Agarwal December 19, 2023
Posted inAnalytic Platform Others Using Segments and Segment Exploration in GA4 Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing… Posted by Khyati Agarwal November 23, 2023
Posted inOthers What are Data Silos and Why are they Bad? Data is at the centre of all decision-making today. And for good reason. After all, while our gut… Posted by Khyati Agarwal August 1, 2023
Posted inOthers Google BARD – Everything you need to know + Google Bard Vs. Chat GPT Artificial Intelligence is the talk of the town today. And it’s not just a passing trend. This disruptive… Posted by Piyush Gupta June 5, 2023
Posted inOthers What Makes Chat GPT Plus different from Chat GPT? Ever since its launch in November 2022, ChatGPT has been all the rage among users across industries. Content… Posted by Piyush Gupta April 18, 2023
Posted inOthers The Ultimate Guide to Google Signals Google Analytics 4 (GA4) is a complete package for tracking website traffic and reporting. But dive a bit… Posted by Piyush Gupta April 11, 2023