- Create New Campaigns: In your Meta Ads Manager, set up new campaigns or click on an existing campaign to edit it.
- Choose Your Campaign Objective – Select an objective that supports conversion-based optimisation, such as Sales, Leads(according to your objective).
- Go to the Ad Set Level
- After choosing the objective, move to the Ad Set step
- This is where you’ll set up targeting, placements, and conversion optimization
- Set Conversion Location – Under Conversion, choose where you want the conversion to happen – usually Website
- In Conversion section Choose performance goal and EasyInsights dataset
- Select Optimization Goals: Choose the EasyInsights Custom Events (e.g., “ei_purchases”, “ei_mql_lead”) as your conversion event for the optimization goals
- Target Specific Audiences: Leverage these events to focus on acquiring new customers or engaging returning ones.
Monitor and Adjust
- Track Performance: Regularly check how your campaigns are performing with the new custom events.
- Optimize Strategies: Use the insights gained to adjust your targeting, messaging, and budgeting for improved results.
Why EasyInsights Custom Events Set You Apart from Standard Shopify CAPI Integration
While Shopify’s basic CAPI integration sends standard purchase events, EasyInsights Custom Events offer distinct advantages:
1. Specific Purchase Types
- Targeted Optimization: Optimize for specific goals like acquiring new customers or securing initial subscriptions.
- Relevance: Avoid spending on generic purchase events that don’t align with your specific marketing objectives.
2. No Deduplication Required
- Seamless Integration: Since EasyInsights Custom Events are separate from standard events, they don’t interfere with existing CAPI setups.
- Parallel Operation: Run EasyInsights alongside Shopify CAPI (or any other CAPI source) without conflicts.
3. Added Value for Existing CAPI Users
- Enhanced Data: Provides additional insights that standard integrations don’t offer.
- Reason to Enable EasyInsights: Even if you have a current CAPI integration, EasyInsights’s custom events offer unique benefits worth leveraging.
4. Easy Management
- Selective Event Sending: You can choose to send only custom events through EasyInsights and disable standard events if desired.
- Controlled Implementation: This flexibility allows for tailored setups that fit your specific needs.
