How Edureka used EasyInsights
to increase revenue by 2.4x

2.4x

Increase in revenue

2x

Scale in spends

Integrations

facebook adwords google analytics

Meet Edureka

Edureka is a global e-learning platform for live, instructor-led training in
trending technologies.

Their technology stack consists of Big Data, Cloud Computing,
Artificial Intelligence, Blockchain, Data Science, Business Intelligence, etc.

edureka_banner

The Challenge

Just the last-click data was not showing the right picture.
Requisite attribution modelling wasn't being used.

No clear visibility to track campaign / adgroup / keyword
level performance with respect to actual ROI.

The Solution with EasyInsights

Allocating budgets to various campaigns which were dedicated to new
acquisition campaigns bringing new users, data blending was a necessity.
This hurdle was achieved by EasyInsight.ai

A requisite custom attribution model helped to acquire more
customers at the same cost.

Without EasyInsights With EasyInsights
Last-click data was not showing the correct picture of acquired customers. CAC gets significantly higher Acquired more customer at same CAC with the help of custom attribution model
Scaling digital campaigns becomes quite diffcult Lifted revenue by 2.4x by scaling the spend by 2x

"Why have I not heard
about this before?"

vineet-edureka

Vineet

Co-founder at Edureka

Try EasyInsights Free

Get insights in a flash

Use all features to get acquainted. No credit card required.

Leverage data
effortlessly with
our Custom
Services *

Want to free up more time to dive deeper into data with Attribution modeling and other data-enriching custom services like Server to Server Integration, Cohort Reports for strategic media planning, Automated Email Reports & any other data engineering requirements at a fraction of cost?