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A Comprehensive Guide to Customer Acquisition Costs

How Edureka used EasyInsights
to increase revenue by 2.4x


Increase in revenue


Scale in spends


facebook adwords google analytics

Meet Edureka

Edureka is a global e-learning platform for live, instructor-led training in
trending technologies.

Their technology stack consists of Big Data, Cloud Computing,
Artificial Intelligence, Blockchain, Data Science, Business Intelligence, etc.


The Challenge

Just the last-click data was not showing the right picture.
Requisite attribution modelling wasn't being used.

No clear visibility to track campaign / adgroup / keyword
level performance with respect to actual ROI.

The Solution with EasyInsights

Allocating budgets to various campaigns which were dedicated to new
acquisition campaigns bringing new users, data blending was a necessity.
This hurdle was achieved by EasyInsight.ai

A requisite custom attribution model helped to acquire more
customers at the same cost.

Without EasyInsights With EasyInsights
Last-click data was not showing the correct picture of acquired customers. CAC gets significantly higher Acquired more customer at same CAC with the help of custom attribution model
Scaling digital campaigns becomes quite diffcult Lifted revenue by 2.4x by scaling the spend by 2x

"Why have I not heard
about this before?"



Co-founder at Edureka

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