How Edureka used EasyInsights
to increase revenue by 2.4x
Increase in revenue
Scale in spends
Edureka is a global e-learning platform for live, instructor-led training
Their technology stack consists of Big Data, Cloud Computing,
Artificial Intelligence, Blockchain, Data Science, Business Intelligence, etc.
Just the last-click data was not showing the right picture.
Requisite attribution modelling wasn't being used.
No clear visibility to track campaign / adgroup / keyword
level performance with respect to actual ROI.
The Solution with EasyInsights
Allocating budgets to various campaigns which were dedicated to new
acquisition campaigns bringing new users, data blending was a necessity.
This hurdle was achieved by EasyInsight.ai
A requisite custom attribution model helped to acquire more
customers at the same cost.
|Without EasyInsights||With EasyInsights|
|Last-click data was not showing the correct picture of acquired customers. CAC gets significantly higher||Acquired more customer at same CAC with the help of custom attribution model|
|Scaling digital campaigns becomes quite diffcult||Lifted revenue by 2.4x by scaling the spend by 2x|
"Why have I not heard
about this before?"
Co-founder at Edureka