How Edureka used EasyInsights
to increase revenue by 2.4x
2.4x
Increase in revenue
2x
Scale in spends
Integrations
Meet Edureka
Edureka is a global e-learning platform for live, instructor-led training
in
trending
technologies.
Their technology stack consists of Big Data, Cloud Computing,
Artificial Intelligence,
Blockchain, Data Science, Business Intelligence, etc.
The Challenge
Just the last-click data was not showing the right picture.
Requisite
attribution modelling
wasn't being used.
No clear visibility to track campaign / adgroup / keyword
level
performance with respect to
actual ROI.
The Solution with EasyInsights
Allocating budgets to various campaigns which were dedicated to new
acquisition campaigns
bringing new users, data blending was a necessity.
This hurdle was achieved by
EasyInsight.ai
A requisite custom attribution model helped to acquire more
customers
at the same cost.
| Without EasyInsights | With EasyInsights |
|---|---|
| Last-click data was not showing the correct picture of acquired customers. CAC gets significantly higher | Acquired more customer at same CAC with the help of custom attribution model |
| Scaling digital campaigns becomes quite diffcult | Lifted revenue by 2.4x by scaling the spend by 2x |
"Why have I not heard
about this before?"
Vineet
Co-founder at Edureka
