A Complete Guide for Measuring the Success of Content Marketing

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EasyInsights Overview

What is EasyInsights?

EasyInsights is a next generation data intelligence tool built for all size businesses. EasyInsights collects data from all the popular data sources used by marketers like Facebook, Google Ads, Google Analytics, Shopify etc. It cleans, transforms and loads the data to any BI tool desired by the users. It unlocks potential data within a few clicks with practically nil technical skills.

What are the capabilities of EasyInsights?

  • Get data from all popular data sources such as Facebook Ads, Google Ads, Google Analytics, Appsflyer etc.
  • Automatic data refresh
  • Custom  dimensions and metrics
  • Scheduling data refresh on any BI tools including Google sheet
  • Insightful reports
  • Actionable dashboards

What are the key use cases of EasyInsights?

  1. Enhance data efficiency and get most of it

EasyInsights enable the ability to showcase data in the most engaging, efficient and digestible way. You can create any dashboards swiftly within a few minutes and free yourself from the excel-hell.

EasyInsights provides you the ability to pull, blend data from as many data sources as you need, and push it automatically to your BI tool smoothly at the double. BI tools along with the EasyInsights enable the possibilities of making better business decisions.

  1. Blend and understand your marketing data better

Data stitching is the process of combining data sets from different sources and devices to get deep insights into customer behavior and journey. With full-funnel blended data you can calculate metrics like acquisition and LTV and use those to distribute your budgets to the best performing advertising channels and campaigns.

But it requires a deep understanding of marketing data and a good data engineering team to get error free results. EasyInsights will help you in achieving your business goals with data blending without the requirement of a data engineering team. It helps you in unlocking the potential of your data.

  1. Spend more time thinking about strategy and less time doing mundane activities.

Automation eliminates data inconsistencies and errors and enables uniformity to deliver easy dashboards with great visuals that are clear and uncluttered. Automation helps to speed up the dashboarding process that enables executives to act on time for any follow-up action or course correction to their marketing campaign and strategy.

EasyInsights help you automate marketing data like never before. To automate your data push to any BI tool, just choose data sources and columns and create data flow in two minutes.

  1. Monitoring and Optimizing the KPIs in real-time

Marketing can be a fickle activity, what works at a particular timeframe may not work on the very next moment. Monitoring and Optimising are the keys to successful campaigns. EasyInsights let you monitor your entire marketing efforts, and help to see how your efforts are drilling down into your end objective in real-time. It lets you identify benchmarks that require optimization and saves a lot of time and cost.

Suppose you are an e-commerce company, with EasyInsights, you can break the user journey into steps such as – total users, unbounced users, cart adds, transactions and optimize cost per add-to-cart, and drive app-installs.

  1. All marketing platform performance in a single place

It would be a cumbersome and time-consuming task to collect data from different marketing and analytics platforms like Google Ads, Facebook, LinkedIn, Google Analytics, etc. It takes more than 40% of the marketers’ time just to log in to the multiple platforms and export, transform and upload it to the BI tools.

EasyInsights helps marketers to collect all the marketing data from multiple platforms in a single place. It allows you to draw actionable insights from analysis-ready data with a few clicks in a single place. Automated reports and dashboards make this daunting task easier.

Why do businesses prefer EasyInsights?

  • Easy to set up
  • Simple and intuitive UI
  • Constant data reliability
  • Transparent Pricing
  • Cloud based data solution ensures data safety
  • World class support system
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