How ET MediaLabs creates Client Reports
3X
faster & spends more time
on Strategy
15mins
To prepare for client
meeting vs 3 hours taken
earlier
80%
Time saved in
reporting
Integrations
Meet ET Medialabs
ET Medialabs is India's leading digital marketing agency working many
e-commerce brands such
as Nicobar.
Monthly report cards and QBRs are done with the clients
to showcase marketing outcomes.
The Challenge
To get desired business metrics like ROAS on Google sheets, lot
of manual effort and time goes
into data export and
then data blending across platforms.
Sending data insights snippet to CMO via email is done
manually every week.
The Solution with EasyInsights
Using EasyInsights' Analytic metric and Custom dimension feature
solves the problem of creating blended cross-platform reports.
Using EasyInsights' email module, automated well designed HTML
based CMO dashboards are sent.
| Without EasyInsights | With EasyInsights |
|---|---|
| 4 clients per account manager | 10+ clients per account manager. |
| Heavy usage of spreadsheet formulae which was difficult to handle | Custom metrics and dimensions on cloud (workspace) removing dependency on formulae embedded on spreadsheets |
