How Good Earth used EasyInsights to reduce
CAC by 40%

40%

Reduction in cost
per acquisition

4 Hours

Per week reporting
time saved

Integrations

facebook adwords google analytics

Meet Good Earth

Good Earth is a renowned Indian Luxury brand in Home Decor
and Apparel space.

Good Earth is expanding its online presence alongside its
existing outlets.

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The Challenge

Good Earth's cumulative CAC wasn't going down and were unable
to arrive at any actionable.

Good Earth was accessing reports from single data sources i.e.
no cross-platform view.

The Solution with EasyInsights

Good Earth was able to discover campaigns with greater CAC
by using a cross-platform blended report that included data from Shopify,
Facebook Ads, and Google Ads.

Optimizing these high CAC campaigns reduced CAC by 40%.

Without EasyInsights With EasyInsights
Cumulative CAC Campaign level CAC visibility
Manual reporting Automated reporting saving 4+ hours every week.

"You can do little without data."

vineet-edureka

Sanya

Digital Lead at GoodEarth

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