How Good Earth used EasyInsights to reduce
CAC
by 40%
40%
Reduction in cost
per acquisition
4 Hours
Per week reporting
time saved
Integrations
Meet Good Earth
Good Earth is a renowned Indian Luxury brand in Home Decor
and Apparel space.
Good Earth is expanding its online presence alongside its
existing outlets.
The Challenge
Good Earth's cumulative CAC wasn't going down and were unable
to arrive at any actionable.
Good Earth was accessing reports from single data sources i.e.
no cross-platform view.
The Solution with EasyInsights
Good Earth was able to discover campaigns with greater CAC
by using a cross-platform blended report that included data from Shopify,
Facebook Ads, and Google Ads.
Optimizing these high CAC campaigns reduced CAC by 40%.
| Without EasyInsights | With EasyInsights |
|---|---|
| Cumulative CAC | Campaign level CAC visibility |
| Manual reporting | Automated reporting saving 4+ hours every week. |
"You can do little without data."
Sanya
Digital Lead at GoodEarth
