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How John Jacobs used EasyInsights to increase
revenue by 3x


Increase in revenue


Drop in CAC on Facebook


facebook adwords google analytics

Meet John Jacobs

John Jacobs offers the trendiest eyewear for men and women,
who believe in making smart choices in life.

Their 180-degree product simulation feature enables you
to buy eyewear online without any hassles.


The Challenge

With only one attribution model(Last-click) to measure full-funnel
performance, they were facing challenges in scaling campaigns

Although Last-click attribution models were giving the right picture
of Bottom and Mid-funnel campaigns, it wasn't giving the proper
attribution to the Top of the funnel campaigns.

The Solution with EasyInsights

Fetched user-level data from ad platforms (FB, Adwords)
and Analytics platforms(GA)

Implemented the first-click attribution for analyzing
the top funnel campaigns

Without EasyInsights With EasyInsights
High CAC on Google Display Achieved 60% drop in CAC while maintaining the monthly revenue on Google Display
No visibility of customer journey Performed full-funnel blending at user-level data to get a full view of the customer journey
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