How John Jacobs used EasyInsights to increase
revenue by 3x
3x
Increase in revenue
25%
Drop in CAC on Facebook
Integrations
Meet John Jacobs
John Jacobs offers the trendiest eyewear for men and women,
who believe in making smart
choices in life.
Their 180-degree product simulation feature enables you
to buy eyewear online without any
hassles.
The Challenge
With only one attribution model(Last-click) to measure full-funnel
performance, they were
facing
challenges in scaling campaigns
Although Last-click attribution models were giving the right picture
of Bottom and Mid-funnel
campaigns, it wasn't giving the proper
attribution to the Top of the funnel campaigns.
The Solution with EasyInsights
Fetched user-level data from ad platforms (FB, Adwords)
and Analytics platforms(GA)
Implemented the first-click attribution for analyzing
the top funnel campaigns
| Without EasyInsights | With EasyInsights |
|---|---|
| High CAC on Google Display | Achieved 60% drop in CAC while maintaining the monthly revenue on Google Display |
| No visibility of customer journey | Performed full-funnel blending at user-level data to get a full view of the customer journey |
