How John Jacobs used EasyInsights to increase
revenue by 3x
Increase in revenue
Drop in CAC on Facebook
Meet John Jacobs
John Jacobs offers the trendiest eyewear for men and women,
who believe in making smart choices in life.
Their 180-degree product simulation feature enables you
to buy eyewear online without any hassles.
With only one attribution model(Last-click) to measure full-funnel
performance, they were facing challenges in scaling campaigns
Although Last-click attribution models were giving the right picture
of Bottom and Mid-funnel campaigns, it wasn't giving the proper
attribution to the Top of the funnel campaigns.
The Solution with EasyInsights
Fetched user-level data from ad platforms (FB, Adwords)
and Analytics platforms(GA)
Implemented the first-click attribution for analyzing
the top funnel campaigns
|Without EasyInsights||With EasyInsights|
|High CAC on Google Display||Achieved 60% drop in CAC while maintaining the monthly revenue on Google Display|
|No visibility of customer journey||Performed full-funnel blending at user-level data to get a full view of the customer journey|