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How Mamaearth used EasyInsights to improve
performance using real-time blended data


Time saved in


Real-time campaign


facebook adwords google analytics

Meet Mamaearth

Mamaearth is India's leading & fast growing skincare brand which
intends to make lives of mums better and beautiful.

There are peak days when the marketing budget is 20x than
regular days.


The Challenge

Campaign performances visibility was delayed by few hours
on the peak days across all the ad platforms for the marketing team.

Analytics-ready data not available to data analysts.

The Solution with EasyInsights

Real-time blended data in the Data warehouse with desired
metrics of each running campaign.

Without EasyInsights With EasyInsights
Delayed data Only raw data for analysts
Real-time Campaign performance data. Data blended across the ad platform and analytics tool to create real time dashboards and visualizations without any hassle.

"I love this product.
What a lifesaver!"



Marketing at Mamaearth

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