How Mamaearth used EasyInsights to improve
performance using real-time blended data

35%

Time saved in
reporting

100%

Real-time campaign
performance

Integrations

facebook adwords google analytics

Meet Mamaearth

Mamaearth is India's leading & fast growing skincare brand which
intends to make lives of mums better and beautiful.

There are peak days when the marketing budget is 20x than
regular days.

mamaearth_banner

The Challenge

Campaign performances visibility was delayed by few hours
on the peak days across all the ad platforms for the marketing team.

Analytics-ready data not available to data analysts.

The Solution with EasyInsights

Real-time blended data in the Data warehouse with desired
metrics of each running campaign.

Without EasyInsights With EasyInsights
Delayed data Only raw data for analysts
Real-time Campaign performance data. Data blended across the ad platform and analytics tool to create real time dashboards and visualizations without any hassle.

"I love this product.
What a lifesaver!"

abhishek-mamaearth

Abhishek

Marketing at Mamaearth

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