How Mamaearth used EasyInsights to improve
performance using
real-time blended data
35%
Time saved in
reporting
100%
Real-time campaign
performance
Integrations
Meet Mamaearth
Mamaearth is India's leading & fast growing skincare brand which
intends to make lives of
mums better and beautiful.
There are peak days when the marketing budget is 20x than
regular days.
The Challenge
Campaign performances visibility was delayed by few hours
on the peak days across all the ad
platforms for the marketing team.
Analytics-ready data not available to data analysts.
The Solution with EasyInsights
Real-time blended data in the Data warehouse with desired
metrics of each running campaign.
| Without EasyInsights | With EasyInsights |
|---|---|
| Delayed data | Only raw data for analysts |
| Real-time Campaign performance data. | Data blended across the ad platform and analytics tool to create real time dashboards and visualizations without any hassle. |
"I love this product.
What a lifesaver!"
Abhishek
Marketing at Mamaearth
