EasyInsights Platform: Intuitive, powerful, affordable digital analytics platform


With EasyInsights, you can:

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Stitch data from all digital platforms in real time


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Get single source of truth to ensure digital data sanctity


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Power reporting automation needs to every extent to enable faster growth insights

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EI Platform Core Pillars:



Data Fetch (Autosave to fetch later) (supermetrics)

The core philosophy here is that you should not be required to do any pivots, data cleaning and just focus on getting insights from data seamlessly, easily & efficiently. All you need to do is tell what columns you need and fetch that data. As easy as as 1,2 & 3. A simple video walking through the process. (Key Benefits/USPs - Stitched data, Derived metrics available directly, Autosave Data Fetches, SuperFast(as db and ot on the fly), Sort & Filter). Custom Metrics, Dimensions, Grouping, Labelling & Data Upload(Google Labels will give yu content)

Insight Cards & Custom Reports(Using Excel only)

Build Super Insightful Reports in five minutes & receive them daily, weekly or monthly in your mailbox.



Visualisation & BI Tools

Connect with Data Studio & build all your dashboards and BI. Slice & dice the data you want. (Content you will get from Tableau & Data Studio website as that is what we will sell primarily here)

Marketing Intelligence

Know Industry Benchmarks, How they are out beating in SEO, track their digital.

Key data pains it solves




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Attribution

Still unable to assign credits to your individual channel, campaign and touchpoints for their exact contribution on final conversion? Then, switch to custom attribution modelling. Talk to a senior analyst today!

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Sampling

Using creative ads/campaign but no conversion? Because with sampled data, you target wrong audience with wrong ads/campaign and all your efforts (marketing) go in vain. Get access to completely unsampled data even when you’re using free GA account using our data warehouse.

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Stitched Data

No more raw data for marketing analyses. No more involvement of tech teams in cleaning the raw data for data science teams. Get access to “analysis-ready” data using our technology focussed on digital marketing data.

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Reporting

No more manual copy/pasting or importing CSV files. Save 10-30 hours of time every month. Get any metrics you need and combine them with any dimensions with access to stitched and clean centralised data.

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Monitoring alerts

We ingest your existing analytics and notify you when something impactful happens — no coding involved. Get email triggers on any change in key metrics via our plugin.



EasyInsights helps reimagine how business can be done with data.

Your business-critical data is stored in many systems. Connect and combine from all of your systems into
EasyInsights and get actionable insights in seconds.



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DATA COLLECTION

DATA WAREHOUSING

CLEANUP & TRANSFORMATION

DATA VISUALIZATION

GROUNDBREAKING INSIGHTS & MONITORING

Benefits



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Lifetime Value : CAC prediction

Life time value (LTV) analysis provides insight into the average expected LTV of a customer with a specific characteristic and in a certain stage of the customer life cycle. Identifying the attributes.


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Customer Profiling

Life time value (LTV) analysis provides insight into the average expected LTV of a customer with a specific characteristic and in a certain stage of the customer life cycle. Identifying the attributes.


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Data driven sales team incentivization

Life time value (LTV) analysis provides insight into the average expected LTV of a customer with a specific characteristic and in a certain stage of the customer life cycle. Identifying the attributes.


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Cross channel media planning

Life time value (LTV) analysis provides insight into the average expected LTV of a customer with a specific characteristic and in a certain stage of the customer life cycle. Identifying the attributes.


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Ad wastage dashboard

Life time value (LTV) analysis provides insight into the average expected LTV of a customer with a specific characteristic and in a certain stage of the customer life cycle. Identifying the attributes.


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AI Driven Growth Projection

Life time value (LTV) analysis provides insight into the average expected LTV of a customer with a specific characteristic and in a certain stage of the customer life cycle. Identifying the attributes.


Supports major data sources



Facebook + Google Analytics

Is the time for pulling facebook ad data and google analytics data for ROI analyses taking hours of time? Interconnect your Facebook and GA in real-time, reduce Your Reporting Time & Focus On Analysis.

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Ad accounts + Google Analytics + CRM

Are you struggling optimizing your ads for “quality leads” in real-time? Interconnect your Google & Facebook Ads with your CRM to have a full-funnel visibility of lead stage at audience/ad level.

Get access to Google Analytics 360 features

Get unsampled data from even free Google Analytics accounts and do high-end attribution modelling. Pull data from multiple Google Analytics accounts in one go. Link your GA data to other data sources like Facebook.

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Supports major data Visualization tools



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EasyInsights for Google Sheets

Effortlessly report, monitor and analyze in Google Sheets.

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EasyInsights for Tableau

Effortlessly report, monitor and analyze in Tableau.



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EasyInsights for Data Studio

Effortlessly report, monitor and analyze in Data Studio.

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EasyInsights for Gmail

Effortlessly report, monitor and analyze in Gmail.

Trusted by startups and the
world's largest companies


Know how EasyInsights made astounding discoveries


Trusted by startups and the
world's largest companies


Know how EasyInsights made astounding discoveries


Start analysing your marketing data like never before


Getting started is easy. Schedule a demo on live data →