How the Unyscape used EasyInsights to create
Single Source
of
Truth and accelerated its growth by
200%
5 minutes
To do any conclusive ad-hoc analysis
2x
Scaled using blended data
Optimise
Campaigns for CAC and LTV.
Meet Unyscape
Full-service digital agency serving clients globally. Major collaboration
with clients
Brand communication,
Analytics and Insights,
Search engine optimisation,
Digital Advertising,
Creative UI/UX etc.
With a team of 150+ professionals, working across SBU's & having expertise
across various platforms and domains, they have delivered well over 500 digital solutions to
clients worldwide. They have partnered with some of the most reputed brands in the world like
Yahoo, Americana, Pfizer, Dominos, World of Play, Nikon, Bank of Baroda, and many more.
The Challenge
The increasing number of platforms.
Lack of single source of truth for reporting.
The Solution with EasyInsights
Automating the reporting processes
Shifted all the dashboard to Google Data Studio with the help of EasyInsights
Blended ad platform, analytic platform and CRM to create a Single Source of Truth.
Now the whole team uses EasyInsights for all types of analysis.
Marketers began to optimise their campaign at LTV and CAC.
This accelerated their growth by
2x.
| Without EasyInsights | With EasyInsights |
|---|---|
| Data in Silos | Blended data from all sources act as SOT |
| Manual data collection and transformation, Excell-hell and custom scripts | Automated data collection, transformation and integration with BI tool |
| No automated reports in Google Data Studio | Automatically refreshed automated reports in Google Data Studio |
| Coding required for adding any new data source | Zero coding requirement |
