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A Comprehensive Guide to Customer Acquisition Costs

How the Unyscape used EasyInsights to create
Single Source of Truth and accelerated its growth by

5 minutes

To do any conclusive ad-hoc analysis


Scaled using blended data


Campaigns for CAC and LTV.

Meet Unyscape

Full-service digital agency serving clients globally. Major collaboration with clients
Brand communication,
Analytics and Insights,
Search engine optimisation,
Digital Advertising,
Creative UI/UX etc.

With a team of 150+ professionals, working across SBU's & having expertise
across various platforms and domains, they have delivered well over 500 digital solutions to
clients worldwide. They have partnered with some of the most reputed brands in the world like
Yahoo, Americana, Pfizer, Dominos, World of Play, Nikon, Bank of Baroda, and many more.


The Challenge

The increasing number of platforms.

Lack of single source of truth for reporting.

The Solution with EasyInsights

Automating the reporting processes
Shifted all the dashboard to Google Data Studio with the help of EasyInsights
Blended ad platform, analytic platform and CRM to create a Single Source of Truth.

Now the whole team uses EasyInsights for all types of analysis.
Marketers began to optimise their campaign at LTV and CAC.
This accelerated their growth by 2x.

Without EasyInsights With EasyInsights
Data in Silos Blended data from all sources act as SOT
Manual data collection and transformation, Excell-hell and custom scripts Automated data collection, transformation and integration with BI tool
No automated reports in Google Data Studio Automatically refreshed automated reports in Google Data Studio
Coding required for adding any new data source Zero coding requirement
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