Influencer marketing has quickly become one of the most popular ways to market a brand, but you must provide your ROI if you want to stand out in this crowded space. …
Blog Posts
Calculating your repeat purchase rate can help measure the success of your business and the loyalty of your customers. We hope this blog post has helped you learn how to calculate your repeat purchase rate. …
ETL, or extract, transform and load tools, are widely used by companies to bring together data from different sources onto a centralised database. The combined information can be easily accessed and analysed to extract meaningful insights that help businesses make smarter decisions driven by data output. This process is also known as data stitching. …
Data stitching helps marketing teams understand their customers’ persona, needs and engagement patterns better. With these tools, marketers can design meaningful campaigns based on solid insights and not just assumptions or theories. …
Minimising RTO is key to boosting one’s business online. Smart solutions can take your business to the next level. Tap into the power of AI and ML, with these smart tools listed above, to minimise RTO rates. …
Marketing is about understanding the customer’s needs and creating products and services to meet those needs. Marketing is crucial for businesses to understand what product or service they can offer and how to launch a product successfully. Branding is an important aspect of marketing that focuses on creating a positive perception of a company’s products and services, and conveys its …
When looking through ad campaigns, the last thing you want to do is spend time figuring out what each one is about. The name itself should give you all the details you need. A campaign name should tell you what the product is, who the target audience is, the type of ad, and much more. Most importantly, the format you …
This striking combination of creativity and science delivers a significant edge over competitors. Google Analytics Academy provides free courses for understanding Google Analytics. This platform helps you discover the important Google measurement tools that leverage marketing metrics to help you scale your business. …
Google Docs Editors suite is Google’s homegrown product. It is available as a web and desktop application on Google Chrome’s operating system. Its mobile application is available across Android, iOS, Windows and Blackberry devices. Google Sheets works just as well with the Microsoft Excel file formats. …
eCommerce reports in Google Analytics can help you scale your eCommerce business dramatically. But do you know what’s even more effective? Enhanced eCommerce Reports. What are Enhanced eCommerce Reports, and why are they so special? Well, this is what this blog is all about. Here we’ll discuss what Enhanced eCommerce Reports are and their types. Also, we’ll talk about what …