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GA4 Cookie Format Update: From GS1 to GS2 Explained

Google Analytics 4 (GA4) has quietly rolled out a significant update to its session cookie structure, upgrading from…
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How Micro Conversions Improve Your Google Ads Performance

You’ve set up your campaigns, enabled smart bidding, and followed best practices, but conversions are trickling in, and…
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Programmatic Advertising: How It Works & Why It Matters
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Programmatic Advertising: How It Works & Why it Matters

Modern digital advertising uses automation to revolutionize how brands connect with their target audience. Programmatic advertising transforms ad…
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How to Send Lead Data from Zoho to Meta & Google Ads

Running successful Facebook lead ads takes more than just launching campaigns. You also need to manage your lead…
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Posted by Sonali Arya April 22, 2025
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How to Set Up the Google Tag for Conversion Tracking

To get the best results from your Google Ads, tracking conversions is essential. Without it, you’re just guessing…
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How to Increase Facebook(Meta) Event Match Quality
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Improve your Facebook (Meta) Event Match Quality Score

In today’s digital marketing landscape, data is everything, especially when it comes to running high-performing Facebook ads. But…
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Posted by Omsri Bompelli April 18, 2025
In 2025, optimize your Facebook ad campaigns with these 10 essential metrics for better performance and ROI.
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10 Facebook Ad Metrics to Track in 2025 

Facebook Ad metrics are like a report card for your ads. They show how well your ads are…
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Meta’s Incremental Attribution Explained: How does it work

In the fast-changing world of digital advertising, it’s really important to know how much your ads are actually…
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How to Send Acquisition Events to Meta and Google Ads from Shopify
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In the crowded marketplace of digital advertising, tracking user interactions is essential for optimizing marketing efforts and improving…
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How to Send Salesforce Lead Data to Meta & Google Ads

Imagine you run an online fitness coaching and have hundreds of potential clients in Salesforce who showed interest…
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Meta Updates - Opportunity Score Introduced
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Meta Updates – Opportunity Score Introduced

If you’re running performance campaigns on Meta, you already know the platform provides a wide array of metrics…
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Posted inDigital Marketing HubSpot

How to Send Lead Data From HubSpot to Meta & Google Ads

HubSpot is a popular marketing platform that helps brands manage leads, automate campaigns, and track customer interactions. Meta…
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Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

Platform

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Delhi
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Delhi, 110074

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Alt-f, Sector142, Noida 201304

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Increase your ROAS today with EasyInsights

Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.

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Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.

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