EasyInsights - Unlock Growth hidden in your Digital Marketing Data.

GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy

There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics …

1st July 2023 marks the final curtain call for Universal Analytics (UA). And now, marketers have no choice …

Outbound marketing is the preferred approach for marketers at early-stage startups because of two simple facts – Firstly, …

Artificial Intelligence is the talk of the town today. And it’s not just a passing trend. This disruptive …

Google Analytics 4, or GA4, officially replaced Universal Analytics (UA) as of October last year. And come July …

Button click tracking is a valuable way to gather data every time a significant button on your website …

Introduction Even since the rise of the tech industry and e-commerce in the late 1990’s business is no …

Whether you are a marketer managing an in-house marketing team or an agency of your own, you probably …

Introduction This just in – Google Analytics 4 has finally released a built-in Landing Page Report as a …

Ever since its launch in November 2022, ChatGPT has been all the rage among users across industries. Content …

Are you looking for the best practices for organic SEO in 2023? You’re in the right place. Organic …