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Meta Integration with GA4
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Meta & GA4 Integration: A Game-Changer

Meta is taking a significant step forward in helping advertisers optimize their campaigns by expanding its integration with…
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Posted by Omsri Bompelli March 19, 2025
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Shopify Metaobjects – All You Need to Know

There are 2.71 billion digital buyers as of 2024. This number is 70 million more than what it…
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GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align…
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Google Ads Audience Segments – All You Need to Know

In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI).…
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What Are Tracking Pixels and How Do They Work?

It amazes people how much advertisers seem to know about them. They might show interest in a product…
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What Is View Through Attribution And How Does It Work ?

Measuring ad effectiveness, particularly in brand campaigns with sparse clicks, is inherently complex. Brands are increasingly turning to…
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Understanding the impact of various marketing channels on customer behavior and sales is crucial for businesses. Cross-channel attribution…
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How to set up Facebook Conversions API on Shopify 

Facebook Conversion API, also known as CAPI, is a tool developed in response to browser-based tracking methods' growing…
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Meta Pixel Vs. GA4
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Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use…
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Marketing Attribution for B2B – All You Need to Know

Dreamdata finds that an average B2B buyer has around 31 touchpoints with your brand before they decide to…
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How to Use Marketing Attribution and Optimize Your ROI

Businesses today use multiple marketing channels to reach their target audience. These channels create numerous touchpoints. The more…
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Facebook Conversions API ( CAPI)
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Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations…
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  • Data Enrichment
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  • Server to Server Integration

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