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Instagram ROAS with EasyInsights
Posted inAd Platform

Instagram Ads : Tips for a Successful Instagram Campaign 

With over 2.4 billion active users, Instagram’s audience accounts for nearly a quarter of the world’s active internet…
Read More
Posted by Sonali Arya December 6, 2024
Meta Ads Attribution Settings
Posted inAd Platform

Attribution Settings In Facebook Ads – Marketer’s Guide

In a user's journey toward conversion, attribution models determine the credit assigned to various marketing channels and touchpoints…
Read More
Posted by Burooj Alam November 18, 2024
conversion tracking in google ads for shopify
Posted inAd Platform

How To Set Up Conversion Tracking in Google Ads for Shopify: A Complete Overview 

When it comes to paid ad promotion, it is important to identify what makes the difference and what…
Read More
Posted by Sonali Arya October 17, 2024
Google Ads Best Practices
Posted inAd Platform

8 Google Ads Best Practices to Increase ROAS

Over 90% of individuals worldwide use Google to answer their questions every single day. With this kind of…
Read More
Posted by Khyati Agarwal October 9, 2024
Frame
Posted inAd Platform

Facebook Event Manager: Everything You Need to Know 

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users.…
Read More
Posted by Khyati Agarwal September 18, 2024
google ads
Posted inAd Platform

Google Ads Audience Segments – All You Need to Know

In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI).…
Read More
Posted by Sonali Arya September 17, 2024
Set up CAPI on Shopify
Posted inAd Platform

How to set up Facebook Conversions API on Shopify 

Facebook Conversion API, also known as CAPI, is a tool developed in response to browser-based tracking methods' growing…
Read More
Posted by Burooj Alam August 13, 2024
Meta Pixel Vs. GA4
Posted inAd Platform

Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use…
Read More
Posted by Burooj Alam August 9, 2024
Facebook Conversions API ( CAPI)
Posted inAd Platform

Facebook Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations…
Read More
Posted by Burooj Alam July 24, 2024
Google Retargeting Ads by EasyInsights
Posted inAd Platform

Google Retargeting with First Party Data for E-Commerce Businesses

You must have already heard that only 3% of first-time visitors will likely buy from your website on…
Read More
Posted by Khyati Agarwal July 1, 2024
Google Ads Enhanced Conversion
Posted inAd Platform

Google Ads Enhanced Conversion – All You Need to Know

In 2025, as third-party cookies are being deprecated and data privacy regulations like GDPR and CCPA are more…
Read More
Posted by Khyati Agarwal June 24, 2024
Marketing attribution models tools and softwares
Posted inAd Platform Attribution Models

Top 8 Marketing Attribution Tools and Software for 2024

Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…
Read More
Posted by Piyush Gupta February 16, 2024

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