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In 2025, optimize your Facebook ad campaigns with these 10 essential metrics for better performance and ROI.
Posted inAd Platform Digital Marketing

10 Facebook Ad Metrics to Track in 2025 

Facebook Ad metrics are like a report card for your ads. They show how well your ads are…
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Posted by Sonali Arya April 16, 2025
Meta’s Incremental Attribution Explained : How does it work
Posted inAd Platform Digital Marketing

Meta’s Incremental Attribution Explained: How does it work

In the fast-changing world of digital advertising, it’s really important to know how much your ads are actually…
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Posted by Himanshu Rahi April 15, 2025
How to Send Acquisition Events to Meta and Google Ads from Shopify
Posted inAd Platform Tracking

How to Send Shopify Acquisition Events to Meta and Google Ads

In today’s competitive digital marketplace, tracking user interactions has become the backbone of performance marketing. Without accurate data,…
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Posted by Sonali Arya April 14, 2025
Meta Updates - Opportunity Score Introduced
Posted inAd Platform Digital Marketing

Meta Updates – Opportunity Score Introduced

If you’re running performance campaigns on Meta, you already know the platform provides a wide array of metrics…
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Posted by Himanshu Rahi April 4, 2025
Meta Integration with GA4
Posted inAd Platform Analytic Platform Marketing

Meta (Facebook) & Google Analytics (GA4) Integration Explained: Benefits, Setup & Considerations

Meta is taking a significant step forward in helping advertisers optimize their campaigns by expanding its integration with…
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Posted by Omsri Bompelli March 19, 2025
Laptop showing Meta Ads using Shopify Data
Posted inAd Platform

How to Use Shopify Data for Meta Ads

Shopify is an easy-to-use platform for starting and running an e-commerce brand. It helps you manage everything in…
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Posted by Sonali Arya March 6, 2025
Google Shopping Ads
Posted inAd Platform

A Marketer’s Guide to Google Shopping Ads

If you’re considering launching a Google Shopping ads campaign and are wondering whether they actually perform, the answer…
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Posted by Khyati Agarwal February 19, 2025
Meta Ad Signals and Audiences
Posted inAd Platform

Unlock Meta Success: Why High-Intent Signals and Audiences Are Non-Negotiable

The world of digital advertising has undergone a seismic shift, and nowhere is this more evident than in…
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Posted by Piyush Gupta February 5, 2025
Facebook Ad for ROAS
Posted inAd Platform

Boost Facebook Ad Performance and ROAS in 2025

Facebook ads are always changing, but one thing stays the same, you need smart strategies to get the…
Read More
Posted by Sonali Arya January 16, 2025
Facebook Ads
Posted inAd Platform

Facebook Ads : Stop Making These 5 Mistakes Today

Are your Facebook Ads not getting the results you were hoping for? You’re not alone. Many brands struggle…
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Posted by Sonali Arya January 15, 2025
Meta Advantage Plus
Posted inAd Platform Beginner's Guide

How to Use Meta Business Manager: A Step-by-Step Guide

Meta Business Manager is a part of Meta Business Suite and acts as your all-in-one hub to securely…
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Posted by Sonali Arya December 16, 2024
Facebook Ads vs Google Ads
Posted inAd Platform

Facebook Ads vs. Google Ads: How to Make the Right Choice for E-Commerce

Choosing the right advertising platform between Google Ads and Facebook Ads is a crucial choice for any brand…
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Posted by Sonali Arya December 13, 2024

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Platform

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