Posted inAd Platform
DV360: The Future of Digital Marketing
Google might have started as a search engine, but it’s safe to say this tech giant has its…
Posted inAd Platform
Google Ads & Microsoft Ads: 9 Innovative Tactics for Campaign Success
In the field of digital marketing, staying ahead of the competition requires not only mastering the fundamentals but…
Posted inAd Platform
The Ultimate Guide to LinkedIn Ad Campaigns
LinkedIn is home to over 950 million members and 63 million companies, making it virtually the best place…
Posted inAd Platform
Everything you need to know about Meta Advantage +
As many as 4.74 billion people are on social media as of 2022. If that’s not all, research…
Posted inAd Platform E-Commerce
A Seller’s Guide to Amazon PPC Metrics
Amazon PPC is an effective way for businesses to boost their visibility and sales. In fact, Amazon PPC…
Posted inAd Platform Digital Analytics Marketing
The Ultimate Guide to YouTube Analytics
With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for…
GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy
There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics…
Posted inAd Platform
Understanding LinkedIn Page Analytics: Agency’s Perspective.
The LinkedIn metrics you should track are determined by your marketing objectives. Keep an eye on updated analytics, for example, if your brand is attempting to engage new audiences through published posts. Track the analytics of your followers and visitors if you want to increase brand awareness on this platform.
Posted inAd Platform
Google adds 6 new features to enhance “Performance Max” campaigns
Users of Google Performance Max campaigns will notice six new capabilities in their accounts. What is new? The…
Posted inAd Platform Analytic Platform
Fixing (Not Set) Value for Google Ads in Google Analytics Report
Have you found ‘Not Set’ value in your Google Analytics results, and it has left you puzzled? The ‘Not Set’ Value result instead of an actual value indicates that Google could not extract data for this value or be unable to read it.
This is a crucial missing piece in the puzzle for the marketing team because you won't be able to analyse this number or gain any insight from it.
Posted inAd Platform Digital Analytics
Google Ads Metrics A Digital Marketer Should Be Tracking
Whether you are new to the world of digital marketing working with the Google Ads platform, the mentioned metrics can be the core of your next meeting with the boss.
Posted inAd Platform Marketing
Facebook Ads Metrics A Digital Marketer Should Be Tracking
Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business.
