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Posted inAd Platform

Facebook Event Manager: Everything You Need to Know 

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users.…
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Posted by Khyati Agarwal September 18, 2024
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Google Ads Audience Segments – All You Need to Know

In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI).…
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How to set up Facebook Conversions API on Shopify 

Facebook Conversion API, also known as CAPI, is a tool developed in response to browser-based tracking methods' growing…
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Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use…
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Posted by Burooj Alam August 9, 2024
Facebook Conversions API ( CAPI)
Posted inAd Platform

Facebook Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations…
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Posted by Burooj Alam July 24, 2024
Google Retargeting Ads by EasyInsights
Posted inAd Platform

Google Retargeting with First Party Data for E-Commerce Businesses

You must have already heard that only 3% of first-time visitors will likely buy from your website on…
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Posted by Khyati Agarwal July 1, 2024
Google Ads Enhanced Conversion
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Google Ads Enhanced Conversion – All You Need to Know

With the implementation of stricter privacy regulations and restrictions on the use of third-party cookies, Google Ads can’t…
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Posted by Khyati Agarwal June 24, 2024
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Top 8 Marketing Attribution Tools and Software for 2024

Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…
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Posted by Piyush Gupta February 16, 2024
Social Media Algorithms
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A Guide to Social Media Algorithms and How They Work

The algorithm is the invisible hand that guides the virality of content on social media. It is the…
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Posted by Khyati Agarwal January 17, 2024
Microsoft Ads Marketers Guide
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Microsoft Ads: A Complete Guide for Marketers

Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable…
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Posted by Khyati Agarwal December 29, 2023
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Images or Videos for Facebook Ads – Which is Better?

Facebook is the 3rd most visited website after Google and YouTube, with over 2.96 billion active users monthly.…
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Twitter maintained a top spot on the news last year as reports of Elon Musk acquiring the microblogging…
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Posted by Khyati Agarwal December 7, 2023

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Delhi
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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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