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Home » First Party Data
fix broken data
activate ROAS
Posted inAd Platform E-Commerce First Party Data

Activate your First Party data to increase your ROAS for ecommerce

In the current privacy-first marketing world, relying solely on third-party cookies or pixel-based tracking is a losing game.…
Read More
Posted by Himanshu Rahi August 21, 2025
How to use First-Party Audiences on Meta and Google
Posted inFirst Party Data

Strategies to Use First-Party Audiences on Meta and Google Ads

In a world where third-party cookies are disappearing and privacy regulations are tightening, digital advertisers are facing a…
Read More
Posted by Omsri Bompelli July 18, 2025
How to use first-party data in Personalised marketing
Posted inFirst Party Data

How to Use First-Party Data for Personalized Marketing

These days, with privacy rules tightening and third-party cookies fading out, marketers are hitting a bit of a…
Read More
Posted by Omsri Bompelli June 17, 2025
How to use First-Party Data in Digital Marketing
Posted inFirst Party Data

How to use First-Party Data in Digital Marketing

In today’s privacy-first world, where cookies are fading and data regulations are tightening, first-party data has emerged as…
Read More
Posted by Omsri Bompelli June 4, 2025
How to Activate Your First-Party Data
Posted inFirst Party Data

How to Activate Your First-Party Data

You searched for a pair of running shoes once, and suddenly every ad you see knows your size,…
Read More
Posted by Sonali Arya May 29, 2025
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Posted inCustomer Data Platform (CDP) First Party Data

What is Real-time Data Activation?

Imagine you're shopping online for a new pair of running shoes. You click on a few styles, ask…
Read More
Posted by Sonali Arya May 29, 2025
WhatsApp Image at aab
Posted inCustomer Data Platform (CDP) First Party Data

What is First-Party, Second-Party, Third-Party and Zero-Party Data?

Ever wondered what marketers mean when they talk about first-party, second-party, or third-party data? And now there’s even…
Read More
Posted by Sonali Arya May 27, 2025
What is First Party Data and How is it Beneficial for Marketing
Posted inFirst Party Data

What is First-Party Data and How is it Beneficial for Digital Marketing

In today’s digital marketing world, the rules of data tracking and user targeting are rapidly changing. With the…
Read More
Posted by Sonali Arya May 22, 2025
Third-Party Checkout Tools for Shopify: Pros and Cons
Posted inCRM First Party Data

Third-Party Checkout Tools for Shopify: Pros and Cons

In today’s fast-moving e-commerce world, scalability is everything. Shopify brands aiming for growth need checkout experiences that are…
Read More
Posted by Piyush Gupta April 25, 2025
third party cookie loss
Posted inFirst Party Data

First Party Data: The Answer to Third Party Cookie Loss

The phasing out of third party cookie has begun, and come 2025, everything that marketers have been doing…
Read More
Posted by Piyush Gupta June 11, 2024
Affect on CAC third party cookie loss
Posted inDigital Marketing First Party Data

The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by…
Read More
Posted by Khyati Agarwal June 11, 2024
third party cookies deprecation
Posted inDigital Analytics Digital Marketing First Party Data

Demise of Third Party Cookies and Its Impact on Marketing

Third-party cookies have long been the backbone of digital marketing, enabling advertisers to track users across websites, deliver…
Read More
Posted by Khyati Agarwal June 6, 2024

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