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Home » First Party Data » Page 2
fix broken data
Affect on CAC third party cookie loss
Posted inDigital Marketing First Party Data

The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by…
Read More
Posted by Khyati Agarwal June 11, 2024
third party cookies deprecation
Posted inDigital Analytics Digital Marketing First Party Data

Demise of Third Party Cookies and Its Impact on Marketing

Third-party cookies have long been the backbone of digital marketing, enabling advertisers to track users across websites, deliver…
Read More
Posted by Khyati Agarwal June 6, 2024
first party data onboarding
Posted inCustomer Data Platform (CDP) First Party Data

First Party Data Onboarding – All you Need to Know

Brands have always known the value of first party data. However, their efforts to actually leverage it have…
Read More
Posted by Khyati Agarwal May 3, 2024
Data Clean Rooms
Posted inData Clean Rooms First Party Data

Data Clean Rooms: How it works and its benefits for marketers

The digital advertising landscape is undergoing a radical shift. With user privacy regulations tightening and third-party cookies crumbling,…
Read More
Posted by Piyush Gupta March 27, 2024
First Party Data for e comm
Posted inCustomer Data Platform (CDP) First Party Data

How to use First Party data for your e-commerce brand

Owning Your Future: How First-Party Data Fuels a Thriving E-Commerce Strategy in 2024 and Beyond The winds of…
Read More
Posted by Piyush Gupta February 22, 2024

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