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Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

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Every call you miss is a conversion your ad algorithm never learns from.

The Call Tracking Events Agent captures every inbound call, stitches it back to the ad, keyword and audience that drove it, and pushes the qualified-lead event to Meta, Google and your CRM — in real time, with deduplication built in.

98%
Call-to-lead match rate
+10–40%
Lift in CAPI match quality
<60s
Click → call → CRM stitch
Live event Today · 14:02:18 IST
Inbound · +91 98••• ••••2
Tracking number · GMB-Bangalore-04
02:48
Source Meta · Lead Gen · Q4-Sale
Audience Lookalike · High-LTV
Lead score A · 92
CRM Salesforce PUSHED · 0.4s
Event syncAll synced · 48ms
Meta CAPI Sent
Google Ads · Enhanced Sent
GA4 · Server Container Sent

Trusted by brands with most complex marketing funnel and diverse martech

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If it rings, but doesn't sync — it didn't happen.

Lead-gen brands rely on calls to close — but every link between the click and the conversation is invisible to the ad platforms paying for the click.

01
Phone calls are invisible to ad platforms
Meta and Google optimise on form-fills, not the high-intent buyer who actually picked up the phone. Your best leads never make it into bidding.
02
Sales teams pick up blind
No source, no campaign, no journey context on the screen when the agent answers. Pitches stay generic. Closes stay slow.
03
Attribution breaks at the call
GCLID and click ID die the moment the lead leaves your website to dial. So does your ROAS truth — campaigns scale on shadows.

Click to close — the full call journey, stitched in real time.

A single agent handles capture, tracking, qualification and sync — so the click, the conversation, and the conversion all land on the same record.

01
Step 01
Capture the click
Dynamic Number Insertion swaps the number on your site per visitor — preserving GCLID, fbclid, UTMs and session.
02
Step 02
Track the call
Every ring is recorded with source, keyword, landing page, audience and the agent who answered.
03
Step 03
Qualify with AI
The agent transcribes the call, scores intent, tags outcome and applies your custom qualification rules.
04
Step 04
Sync the event
Server-side, deduped events fire to Meta CAPI, Google Ads, GA4 and your CRM in under 60 seconds.

Built for performance marketers — not phone systems.

Every capability is tuned for attribution accuracy, match-rate and lead quality — not IVR menus, hold-music, or per-seat licensing.

Phone systems
IVR menu builders
Hold music & queues
Per-seat licensing
Calls invisible to ads
Klarity agent
GCLID-level attribution
Server-side conversions
AI lead-quality scoring
Two-way CRM write-back
Dynamic Number Insertion
Session-level tracking numbers preserve every UTM, GCLID and fbclid across the click-to-call gap. No tag soup, no JS surgery.
GCLID-safe fbclid-safe Per-session
AI call qualification
Auto-transcribe, summarise and score every call against your sales-qualified-lead criteria — in your language, with your rubric.
Multi-lingual Custom rubric
Server-side CAPI events
Deduplicated, hashed, enriched conversion events to Meta and Google — no pixel guesswork, no fbq() drift, no double-counting.
SHA-256 Deduped
Bi-directional CRM sync
Push call outcomes into Salesforce, HubSpot, LeadSquared. Pull SQL/Won status back to ads — so bidding sees real outcomes, not just leads.
Real-time Two-way
Consent & compliance
DPDP, GDPR and HIPAA-ready recording with regional storage and PII masking. Consent state travels with the event.
DPDP GDPR HIPAA-ready

Train your algorithm on revenue — not rings.

Real lift seen across BFSI, EdTech, Healthcare and Real Estate accounts within the first 30 days of activation.

+38%
Meta CAPI match-rate uplift
vs pixel-only setups, measured across 40+ live accounts.
2.4×
Improvement in cost-per-SQL
Across BFSI & EdTech accounts after 60 days of training.
60s
Click → ad-platform sync
Server-side delivery with deduplication and PII hashing.
100%
Of calls captured & scored
No manual disposition. No spreadsheet handoffs. Ever.

Plugs into the stack you already run.

No rip-and-replace. The agent rides on your existing telephony, talks to your existing CRM, and feeds your existing ad accounts.

Ad platforms
4
Meta CAPI
Google Ads
LinkedIn Ads
GA4
CRMs
9
Salesforce
HubSpot
LeadSquared
Zoho
Freshsales
Kylas
Pipedrive
Microsoft Dynamics
Custom CRM via API
Telephony
4
Exotel
Knowlarity
MyOperator
Twilio
SIP / TFN bring-your-own
Plug into your stack

Stitch every call.
Then scale the spend.

Most growth teams scale ad budgets before their call attribution is right — and pay for it in CAC. Get a 30-minute technical walkthrough of how the Call Tracking Events Agent slots into your telephony, your CRM and your ad accounts — specific to your stack.

Server-side CAPI ready DPDP & GDPR-safe Telephony-agnostic Live in 7 days