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Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

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Recover the data you're losing to ad blockers & cookie limits.

EasyInsights sets up the Meta Advanced CAPI Agent for you — true server-side events from your CRM, mapped to lead stages and dispositions, with the highest possible match rates.

Set up CAPI for me → See how it works
~30%
Conversions lost without CAPI
9.0+
Average Event Match Quality
<60m
CRM connect → live events
Event dispatched Today · 14:02:18 IST
Purchase · ₹38,400
CRM stage · Closed Won → Meta event
9.4/10
Email (hashed) 9f3a7d…b21c
Phone (hashed) c12b8e…40af
fbc · fbp fb.1.17… · fb.1.16…
Event ID evt_q4_a87142 DEDUPED
Match quality EMQ · 9.4
Server-side dispatchAll sent · 42ms
Meta Conversions API Received · 200 OK
Salesforce · Closed Won Source event

Trusted by brands with most complex marketing funnel and diverse martech

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The Blind Spot

If Meta can't see the conversion, it can't optimise for it.

Browser-only tracking is bleeding signal. Around 30% of your real conversions never reach Meta — and the algorithm bids in the dark on the rest.

01
Ad blockers eat the pixel
~30% of your audience runs a blocker. Their conversions never fire. Meta thinks those campaigns underperform — and starves them of budget.
02
ITP & cookie limits
Safari ITP, Firefox ETP, and 7-day cookie caps shred multi-day journeys. By the time the lead converts, the click that earned it is invisible.
03
Form-fills, not buyers
Even the pixel events you do get are top-of-funnel form-fills. Meta optimises for lead volume — not the deals your CRM actually closes.
How It Works

From CRM to Meta in three steps.

No new pixel. No engineering sprint. Three steps — and your CRM is dispatching deduplicated, hashed events directly to Meta's Conversions API.

01
Step 01
Connect your CRM
Native connectors for Salesforce, HubSpot, Zoho, LeadSquared, Meritto, Sell.Do, HighLevel — or any custom CRM via API. No code on your side.
02
Step 02
Map stages to events
Define which lead stages and dispositions map to Lead, Qualified, Purchase or any custom Meta event.
03
Step 03
Dispatch server-side
EasyInsights enriches hashed PII with fbc, fbp and user data, deduplicates against your pixel, and pushes events to Meta CAPI in real time.
Why EasyInsights

Why your Meta advertising needs the advanced CAPI agent.

Six reasons performance teams switch off the in-house CAPI build and let EasyInsights run it.

True server-side events
Bypass the browser entirely. Events fire from your backend straight to Meta — immune to ad blockers, ITP, and cookie loss.
Ad-blocker safe ITP-proof
CRM-stage workflows
Map real lead stages — MQL, SQL, Demo Booked, Closed Won — to Meta events that actually drive optimisation, not vanity clicks.
MQL → SQL Closed-won
Best-in-class match rates
Server-side enrichment of email, phone, fbc, fbp and PII — hashed and dispatched to push Meta's Event Match Quality past 9.0.
EMQ 9.0+ SHA-256
Faster & cheaper than in-house
Skip months of engineering. Pre-built connectors and the CAPI agent get you live in days — at a fraction of the cost of building it yourself.
Live in 60min
Immediate lead-quality lift
Feed Meta true bottom-of-funnel signals from your CRM. The algorithm starts optimising for buyers — not form-fills — from week one.
Buyers, not fills
Future-proof your Meta ads
As cookies disappear and privacy rules tighten, server-side CAPI is the new baseline. Get ahead of the shift before your competitors do.
DPDP GDPR-safe
Outcomes

Numbers Meta advertisers see in the first 30 days.

Measured across BFSI, EdTech, Real Estate & D2C accounts after activating the Meta CAPI Agent.

~30%
Conversions recovered
Previously lost to ad blockers, ITP, and cookie limits.
9.0+
Event Match Quality
vs typical 5–6 EMQ from pixel-only setups.
<60m
CRM → live events
From first connection to events flowing to Meta.
100%
Server-side & deduped
No double-counting against your pixel events.
Integrations

Connects to every CRM you use.

Native connectors for the CRMs below — plus a flexible REST API for any custom system.

Native CRM connectors
7
Salesforce
HubSpot
Zoho
LeadSquared
HighLevel
Meritto
Sell.Do
Custom & dispatch
4
Custom CRM via REST API
Meta Conversions API
Google Ads (ECL/OCI)
GA4 · Server Container
Customer story · BFSI
"We had ad blockers eating 30% of our conversions. Within a week of EasyInsights wiring our CRM to Meta CAPI, EMQ went from 5.4 to 9.2 and our cost-per-qualified-lead dropped 28%."
RG
Rahul Gupta
Head of Performance · Top-5 NBFC
FAQ

Questions, answered.

Quick reference. For anything deeper, book a 30-minute setup walkthrough with our solution team.

Do I need to remove my existing Meta pixel? +
No. The Meta CAPI Agent runs in parallel with your existing pixel. Every event is deduplicated using a shared event_id so Meta never double-counts — you keep your pixel data and gain a server-side stream.
How is this different from a CAPI Gateway or sGTM? +
CAPI Gateway and server-side GTM forward browser events server-side — they don't solve the CRM-to-Meta gap. Our agent is rooted in your CRM, so true closed-won outcomes (not browser pings) become the conversion signal Meta optimises on.
What kind of Event Match Quality can we expect? +
Most customers see EMQ jump above 9.0 within days. The agent enriches every event with hashed email, phone, fbc, fbp and external_id — the exact signals Meta's match algorithm rewards.
Is the data GDPR / DPDP / privacy compliant? +
Yes. All PII is hashed (SHA-256) before dispatch, regional storage is supported, and consent state travels with every event. We're ISO 27001 certified and DPDP-ready by default.
How long does the full setup take? +
CRM connect + stage mapping is typically under an hour. Validation on live traffic and the first reconciled match-quality report land within 7 days — fully managed, no engineering on your side.
Live in days, not months

Stop losing conversions.
Start sending true events.

Book a 30-minute setup call. We'll wire your CRM to Meta CAPI and have server-side events flowing the same week — using your real ad accounts and your real CRM stages.

Book a demo → See how it works
True server-side EMQ 9.0+ targeted Deduped vs pixel DPDP & GDPR-safe

Increase Your ROI Today!

Top brands use EasyInsights to activate First Party data on Meta, Google Ads, GA4.

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