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Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

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Stop optimising Google Ads on leads. Start optimising on revenue.

The EasyInsights AdSync agent connects your CRM to Google Ads in minutes — pushing Offline Conversions (OCI) and Enhanced Conversions for Leads (ECL) without engineers, sheets, or broken Zapier flows.

Works with HubSpot · Salesforce · Pipedrive · Zoho · BigQuery & custom CRMs.
94.2%
Average GCLID match rate
+27%
Revenue attributed to Google Ads
4 min
Connect → first conversion sync
Agent · Running Today · 14:02 IST
EasyInsights · AdSync agent
OCI + ECL · Google Ads
Live
CRM detected HubSpot CONNECTED
Google Ads 123-456-7890
GCLID match rate 94.2%
Conversions · 24h 1,284
Revenue → Smart Bidding $486,210
Detected 38 closed-won deals. Uploading OCI batch with revenue + sales stage…

Trusted by brands with most complex marketing funnel and diverse martech

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Google is bidding on the wrong leads — and you're paying for it.

For most B2B and high-ticket advertisers, a form-fill is not a conversion. But that's all Google sees. So Smart Bidding optimises for the cheapest leads, not the ones that close.

01
Junk leads burn budget
80% of leads never become pipeline. Google has no idea — and keeps finding more of them.
02
Sheets & Zapier break
Manual CSV uploads, GCLID mismatches, timezone bugs, expired click IDs. One bad sync = a quarter of bad data.
03
Attribution is a black box
You can't tell PMax from Search which campaign actually generated revenue. So you optimise blind.
04
ECL setup is a project
Hashed emails, Consent Mode, GTM tags, server-side events. Most teams give up halfway through the spec.
05
No revenue in bidding
Without OCI, tCPA & tROAS chase clicks, not closed deals. Cost-per-SQL stays flat for months on end.
06
Engineering won't prioritise
The fix sits in a Jira backlog behind product roadmap. Meanwhile spend climbs and ROAS keeps slipping.

One agent. Both pipelines. Zero engineering.

The EasyInsights AdSync agent runs OCI and ECL automatically — keeping GCLIDs, hashed identifiers, conversion values, and sales stages flowing to Google Ads in real time.

OCI

Offline Conversion Imports

Captures every GCLID at form submit, matches it to your CRM, and pushes deal-stage events — MQL → SQL → Won — with real revenue back to Google Ads.

GCLID + WBRAID + GBRAID support out of the box
Multi-stage conversion uploads — Lead, MQL, SQL, Won
Auto-retry & deduplication on every batch
ECL

Enhanced Conversions for Leads

Hashes first-party data (email, phone, name) and sends it server-side — recovering 20–40% of conversions iOS and cookie loss otherwise break.

SHA-256 hashing inside your VPC — no plaintext PII ever leaves
Consent Mode v2 compliant — every event carries its consent state
No GTM gymnastics — no server containers, no tag refactor

From OAuth to optimised bidding in four steps.

No engineering sprint. No sheets. No expired GCLIDs. The agent handles capture, hashing, matching, and dispatch — you approve the mapping and watch the revenue land.

01
Step 01
Connect
OAuth into Google Ads and your CRM. Four minutes. The agent introspects available stages and conversion goals automatically.
02
Step 02
Map
The agent suggests stage-to-event mappings and revenue values from your historical CRM data. You review, edit, approve.
03
Step 03
Sync
Real-time uploads with retry queues, deduplication, and Slack-native alerts on any GCLID match failure or schema drift.
04
Step 04
Optimise
Switch Smart Bidding to tROAS on closed-won revenue. PMax, Search, and Demand Gen all share the same conversion signal.

Real numbers from the first 60 days.

Measured across B2B SaaS, EdTech, fintech & real estate accounts after switching Smart Bidding from form-fills to closed-won revenue.

−38%
Cost per qualified lead
Within 60 days of switching tCPA to SQL events.
+27%
Revenue attributed to Google Ads
PMax + Search + Demand Gen, same conversion goal.
4 min
Connect → first sync
From OAuth to first OCI batch uploaded.
94%+
GCLID match rate
vs typical 60–70% from CSV uploads.

Plugs into the stack you already run.

Native connectors for the CRMs and warehouses below — plus a typed webhook for anything custom.

CRMs & warehouses
8
HubSpot
Salesforce
Pipedrive
Zoho
LeadSquared
BigQuery
Snowflake
Typed webhook · custom CRM
Google Ads surfaces
5
Google Ads · OCI
Google Ads · ECL
Performance Max
Demand Gen
GA4 · Server Container
Customer story · Series B SaaS
"We were optimising on form-fills for two years. Switching Smart Bidding to closed-won revenue via EasyInsights dropped our CAC by a third in one quarter."
HP
Head of Paid
Series B SaaS · 60-person growth team

Questions advertisers ask.

Quick reference. For anything deeper, book a 20-minute walkthrough — we'll run the agent against a sandbox account on the call.

Do we need engineering to set this up? +
No. OAuth into Google Ads and your CRM — the agent handles GCLID capture, hashing, mapping suggestions, and uploads. Most teams are live in under an hour with no engineering effort on their side.
What about Consent Mode v2 and GDPR? +
ECL hashing runs in your region. Only SHA-256 identifiers ever leave your environment, and Consent Mode v2 signals are respected per event — events from non-consenting users are suppressed at source.
Will this work with PMax and Demand Gen? +
Yes. OCI and ECL both feed conversion goals used by Performance Max, Search, and Demand Gen — so Smart Bidding has the same revenue signal everywhere, and your tROAS targets become real.
What if our CRM is custom? +
The agent ships with a typed webhook and BigQuery/Snowflake connectors. If you can emit a row with a GCLID and a stage, we can sync it. Schema is validated at the edge, with retries and alerting built in.
How does this compare to a CSV upload or Zapier flow? +
CSV and Zapier flows drop conversions on every GCLID mismatch, timezone bug, or expired click ID — typically 30–40% of events. The agent runs deduplicated, retried server-side dispatch with 94%+ match rates and Slack alerts on every anomaly.
Live in days, not months

See your real CAC in 20 minutes.

We'll plug the agent into a sandbox Google Ads account and show you exactly how much spend is going to leads that never close — using your real CRM stages and your real revenue distribution.

OCI + ECL in one agent 94%+ GCLID match Consent Mode v2 ready No engineering needed