Posted inAd Platform Attribution Models Marketing Omnichannel Marketing: What it is and why it matters Imagine you order your favorite drink on the Starbucks app, pay online, and simply pick it up at… Posted by Sonali Arya October 16, 2025
Posted inAnalytic Platform Attribution Models Digital Marketing Multitouch Attribution in Customer Purchase journey Imagine this: a customer first sees your brand on Instagram, later clicks a Google ad, signs up for… Posted by Himanshu Rahi October 14, 2025
Posted inAnalytic Platform Attribution Models Digital Marketing Multi-touch Attribution: What it is; how it works Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on… Posted by Sonali Arya October 13, 2025
Posted inAttribution Models How Multi-touch Attribution Improves Shopify Store Sales When a user decides to purchase something, they typically interact with a brand and its product through multiple… Posted by Sonali Arya March 19, 2025
Posted inAttribution Models What Is View Through Attribution And How Does It Work ? Measuring ad effectiveness, particularly in brand campaigns with sparse clicks, is inherently complex. Brands are increasingly turning to… Posted by Burooj Alam August 13, 2024
Posted inAttribution Models A Guide to Cross-Channel Attribution in GA4 Understanding the impact of various marketing channels on customer behavior and sales is crucial for businesses. Cross-channel attribution… Posted by Burooj Alam August 13, 2024
Posted inAttribution Models Marketing Attribution for B2B – All You Need to Know Dreamdata finds that an average B2B buyer has around 31 touchpoints with your brand before they decide to… Posted by Khyati Agarwal August 7, 2024
Posted inAttribution Models How to Use Marketing Attribution and Optimize Your ROI Businesses today use multiple marketing channels to reach their target audience. These channels create numerous touchpoints. The more… Posted by Khyati Agarwal July 29, 2024
Posted inAnalytic Platform Attribution Models How to Set Up Attribution Models in GA4: A Step-by-Step Guide Google Analytics 4 or GA4 is the newest iteration of Google's web analytics platform, it offers advanced features… Posted by Burooj Alam July 26, 2024
Posted inAttribution Models Last-Click vs Data-Driven Attribution Models: What is Right for Your Brand? In the world of marketing, attribution models identify and assign credit to the various interactions that contribute to… Posted by Burooj Alam July 22, 2024
Posted inAttribution Models First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy? Attribution is a critical aspect of digital marketing, enabling businesses to determine which marketing channels and touchpoints contribute… Posted by Burooj Alam July 17, 2024
Posted inAttribution Models When and How to Use Time Decay Attribution Model in Marketing The customer journey is rarely linear, often involving multiple channels. Time Decay Attribution model operates on the principle… Posted by Burooj Alam July 15, 2024