Skip to content

Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

ROAS Improvement Calculatorwhite-arrow
EasyInsights

  • Platform

    WHY US?

    Customers

    Customers

    Snap shot of some of our customers

    success-stories

    Success Stories

    See some of our clients' success stories

    HOW EASYINSIGHTS WORKS?

    transformation

    Data Enrichment

    Accurate and Reliable data

    transformation

    Data Activation

    Unlocking the knowledge sorted within your data

  • Case Studies

  • Solution

    INDUSTRY TYPE

    Enterprise

    Ecommerce

    Get more ROAS with first-party data in a cookieless world

    mid-market-brand

    Lead Generation

    Get more Lead with first-party data in a cookieless world

    MAKRETING BUDGET

    Agency

    Agency

    Client Retention. Client Command Center. New Revenue Channels.

    company

    Enterprise

    Secure data transfers. Data-Driven decisions. Scale with confidence

    company

    Mid Market Brands

    Goodbye to Excell-hell. Experiment quickly. Get better marketing results

    PAIN POINT

    Attribution Model

    Attribution Model

    Gather data from 50+ apps and platforms

    monitoring-and-optimization

    Alerts and Monitoring

    Optimise with zero lag

    server-to-server-integration

    Server to Server Integration

    Take control of your data using CAPI

    server-to-server-integration

    Product Feed Enhancement

    Boost Conversions with AI-Powered

  • Pricing
  • Integrations

  • Resources

    GET INSPIRED

    company

    About Us

    Know about our people, values and what we stand for

    blog

    Blogs

    The latest trends and updates in marketing & data world

    community

    Ebooks

    Explore Our Ebook Sections for Data-driven Wisdom

    no net hash

    No Net Hash

    Hash Your PII Data Without Storing on Cloud

    calculator

    ROAS Calculator

    Unlock your advertising potential with our easy-to-use ROAS calculator

    documents

    Documentation

    Become a EasyInsights.ai power user

    LATEST FROM BLOGS All blogs

hamburger
Home » Attribution Models
fix broken data
OM x
Posted inAd Platform Attribution Models Marketing

Omnichannel Marketing: What it is and why it matters

Imagine you order your favorite drink on the Starbucks app, pay online, and simply pick it up at…
Read More
Posted by Sonali Arya October 16, 2025
x ()
Posted inAnalytic Platform Attribution Models Digital Marketing

Multitouch Attribution in Customer Purchase journey 

Imagine this: a customer first sees your brand on Instagram, later clicks a Google ad, signs up for…
Read More
Posted by Himanshu Rahi October 14, 2025
multitouch attribution x
Posted inAnalytic Platform Attribution Models Digital Marketing

Multi-touch Attribution: What it is; how it works

Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on…
Read More
Posted by Sonali Arya October 13, 2025
Multi-touch Attribution for Shopify
Posted inAttribution Models

How Multi-touch Attribution Improves Shopify Store Sales

When a user decides to purchase something, they typically interact with a brand and its product through multiple…
Read More
Posted by Sonali Arya March 19, 2025
View through Attribution
Posted inAttribution Models

What Is View Through Attribution And How Does It Work ?

Measuring ad effectiveness, particularly in brand campaigns with sparse clicks, is inherently complex. Brands are increasingly turning to…
Read More
Posted by Burooj Alam August 13, 2024
Cross-Channel Attribution in GA4
Posted inAttribution Models

A Guide to Cross-Channel Attribution in GA4

Understanding the impact of various marketing channels on customer behavior and sales is crucial for businesses. Cross-channel attribution…
Read More
Posted by Burooj Alam August 13, 2024
Marketing Attribution for B2B
Posted inAttribution Models

Marketing Attribution for B2B – All You Need to Know

Dreamdata finds that an average B2B buyer has around 31 touchpoints with your brand before they decide to…
Read More
Posted by Khyati Agarwal August 7, 2024
Marketing Attribution to Optimise ROI
Posted inAttribution Models

How to Use Marketing Attribution and Optimize Your ROI

Businesses today use multiple marketing channels to reach their target audience. These channels create numerous touchpoints. The more…
Read More
Posted by Khyati Agarwal July 29, 2024
Attribution Models in GA4
Posted inAnalytic Platform Attribution Models

How to Set Up Attribution Models in GA4: A Step-by-Step Guide

Google Analytics 4 or GA4 is the newest iteration of Google's web analytics platform, it offers advanced features…
Read More
Posted by Burooj Alam July 26, 2024
last-click vs data-driven attribution models
Posted inAttribution Models

Last-Click vs Data-Driven Attribution Models: What is Right for Your Brand?

In the world of marketing, attribution models identify and assign credit to the various interactions that contribute to…
Read More
Posted by Burooj Alam July 22, 2024
first-click vs last-click attribution models
Posted inAttribution Models

First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy?

Attribution is a critical aspect of digital marketing, enabling businesses to determine which marketing channels and touchpoints contribute…
Read More
Posted by Burooj Alam July 17, 2024
Time Decay Attribution in Marketing
Posted inAttribution Models

When and How to Use Time Decay Attribution Model in Marketing

The customer journey is rarely linear, often involving multiple channels. Time Decay Attribution model operates on the principle…
Read More
Posted by Burooj Alam July 15, 2024

Posts navigation

1 2 Next page

Become a data driven marketer.
Subscribe to our newsletter

easyinisghts_logo
likedininstagrammediumtwitter

Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

Platform

  • Data Activation
  • Data Enrichment
  • Pricing
  • About Us

Solution

  • Agency
  • Ecommerce
  • Lead Generation
  • Enterprise
  • Mid Market Brand
  • Attribution Model
  • Alerts and Monitoring
  • Server to Server Integration

Resources

  • About Us
  • Use Cases
  • Blogs
  • Ebooks
  • No Net Hash
  • ROAS Calculator
  • Documentation
  • Contact Us

Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

Privacy Policy Terms & Conditions Security

© 2025 EasyInsights. All rights reserved. | ® EasyInsights Pvt. Ltd.

EasyInsights Private Limited (“Company”) and its employees do not provide consulting or advisory services of any kind. Any information or content shared by the Company is for informational purposes only.

Increase your ROAS today with EasyInsights

Top brands use EasyInsights to activate First Party data on Meta, Google Ads, GA4..

clients

Activate your first-party data now and start turning it into real revenue. It's fast, easy, and essential.

Notify me about related content and special offers:

cookie image

EasyInsights uses cookies to ensure you get the best experience on our website. To learn more, please view our cookie notice.

About Cookies

This site uses cookies. We use cookies mainly to improve and analyze your experience on our websites and for marketing purposes. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change your default settings. Blocking some types of cookies may negatively impact your experience on the site and limit the services we are able to provide.

Necessary

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. Learn more about necessary cookies.

Analytics

These cookies help us to understand how visitors engage with the website. We may use a set of cookies to collect information and report site usage statistics. In addition to reporting site usage statistics, data collected may also be used, together with some of the advertising cookies described, to help show more relevant ads across the web and to measure interactions with the ads we show. Learn more about analytics cookies.

Advertisement

We use cookies to make our ads more engaging and valuable to site visitors. Some common applications of cookies are to select advertising based on what's relevant to a user; to improve reporting on ad campaign performance; and to avoid showing ads the user has already seen. Learn more about advertisement cookies.

Functionality

We use a set of cookies that are optional for the website to function. They are usually only set in response to information provided to the website to personalize and optimize your experience as well as remember your chat history. Learn more about functionality cookies.