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Integration of Facebook Conversion API with Big Query

Connect Big Query and Facebook Conversion API to automatically trigger actions based on specific events. This can streamline workflows and improve efficiency.

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Benefits of connecting Big Query with Facebook Conversion API

See the Whole Picture: Forget website tracking limitations. Connecting Big Query with Facebook Conversion API (CAPI) lets you send offline conversions (phone calls, in-store purchases) and lower-funnel events (adding items to cart) directly from your Big Query. This gives you a complete view of your customer journey, leading to data-driven campaign decisions.

Target Like a Pro: Imagine showing ads for that perfect pair of hiking boots only to people who recently bought camping gear in your CRM! Connecting Big Query with Facebook Conversion API (CAPI) lets you create laser-focused audiences based on your valuable first-party data. No more wasted ad spend, just reaching the right people at the right time.

Personalization Powerhouse: Make your ads stand out with personalized experiences. Connect Big Query with Facebook Conversion API (CAPI) to use customer details like names and purchase history to craft ads that resonate. A touch of personalization goes a long way in building trust and driving conversions.

Maximize Your Marketing ROI: Focused targeting and personalized ads mean more conversions - that translates to a better return on investment (ROI) for your Facebook Ads budget. Get the most out of your marketing spend.

Always Fresh, Always Relevant: Connecting Big Query with Facebook Conversion API (CAPI) automatically updates your Facebook audience lists whenever your CRM data changes. This ensures your ads reach the most relevant people, reducing reliance on website pixel tracking which can be impacted by privacy settings.

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Aggregate your customer data, create a single source of truth and then send this first party data back to any marketing tool.

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Marketing at Mamaearth

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