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How EasyInsights enabled Elevate Now to scale marketing 2X and Increase ROAS by 17% Through Accurate CTWA Attribution

EasyInsights integrated with WhatsApp Business Platform to capture the campaign parameters in real-time. EasyInsights stitched the lead's journey, and correctly attributed the CTWA campaign, ad set & ad that triggered the WhatsApp chat

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2.5X

Increase in Marketing Spends

2x

Increase in ROAS

Technology Used

  • CTWA Attribution

Want the same for your brand?

Meet the Brand

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Elevate Now is a premier weight loss and wellness company in India, specializing in non-surgical, medical solutions designed to make weight management easier and more sustainable.

With the support of modern weight loss medications, innovative medical tools, and a team of experts and research-based SOPs, patients not only lose the weight but keep it off for good. Elevate Now creates personalized plans that helps you achieve your fitness goals while focusing on what works best for your lifestyle. At Elevate Now, they help you live your healthiest, happiest life.

The Challenge

Elevate Now wanted to scale. They ran Meta Ads, and some of their highest converting ads were CTWA. But they couldn't pinpoint which particular ad campaigns were triggering WhatsApp chats, leading to conversions.

As a result, the brand could not scale without an accurate attribution of their CTWA campaigns.

The Solution

Armed with this information, Performance Marketers at Elevate Now were able to identify which CTWA campaign triggered the maximum conversations, and which campaigns had the maximum conversion value.

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Now they were able to optimise campaigns on more granular events. This helped them allocate budget smartly for maximum ROAS.

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The Result

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    2.5X Increase in Marketing Spends

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    2X Increase in ROAS

    By solving CTWA attribution with EasyInsights, Elevate Now was able to -

  • 1

    Have a detailed breakdown of marketing performance for CTWA - across campaigns, ad sets and ads.

  • 2

    Smartly allocate marketing budget, thus able to scale marketing ad spends by 2X

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