How LetsDressUp Increased their conversion rate by 23% & Improved Data Accuracy to 90% with the help of EasyInsights.
EasyInsights platform helped LetsDressUp by providing accurate attribution & conversion tracking which help them to optimize their Campaigns Performance.
23%
Increase Conversion Rate
90%
Improve in Data Accuracy
Meet the Brand
LetsDressUp is a fashion-tech brand that solves the common issue of poor fit in women's clothing. Using real measurements from over 2,500 Indian women, they've built a size chart that actually works for Indian body types. Customers can pick from 1,000+ designs like kurtis, co-ords, and palazzos, and get them made as per their own size, shared over a video call or by sending a well-fitting outfit.
The brand follows a zero-inventory model, so every piece is made on order, which cuts down waste and supports sustainable fashion. With sizes from XS to 8XL, LetsDressUp focuses on inclusivity and comfort, making fashion that truly fits and feels good.
The Challenge
LetsDressUp marketing team faced critical data accuracy and attribution issues across Facebook and Google Ads.
Inaccurate Tracking: A significant portion of conversions was not attributed to the correct marketing source, resulting in reporting gaps and unreliable performance insights.
Overreporting on Meta: Meta Ads frequently inflated conversion numbers, making it difficult to understand actual campaign impact and distorting return on ad spend.
Limited Optimization Capability: Without accurate data, it was challenging to make informed decisions or measure true ROAS, which restricted effective campaign scaling.
To scale effectively, LetsDressUp needed a solution that could offer accurate, full-funnel attribution across all touchpoints.
The Solution
LetsDressUp integrated EasyInsights into their marketing analytics stack to solve attribution gaps and performance tracking issues across Meta and Google Ads.
Enhanced Tracking: EasyInsights deployed a pixel on the LetsDressUp website to capture complete user activity from landing page visits to final purchases, ensuring all key events were tracked accurately.
Real-Time Data Syncing: These events were transmitted to Meta and Google Ads in real time, enabling the brand to track up to 90% of conversions across both platforms and significantly improving funnel visibility.
Last-Click Purchase Attribution: To correct Meta's overreporting, EasyInsights sent deduplicated purchase events based on last-click attribution, aligning reported conversions with actual customer behavior.
Stronger Optimization Signals: Clean, enriched, and accurately attributed events were fed back into ad platforms, allowing campaign algorithms to optimise with high-quality data.
