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How Leverage Edu Improved Their Lead Quality by 25% and Achieved 4X Growth in Marketing.

Leverage edu Improve their lead quality by using EasyInsights CAPI Implementation to optimise its google ads and meta ads.

ISB x easyinsights

25%

Improved Lead Quality

4X

Growth in Marketing

Want the same for your brand?

Meet the Brand

ISB x easyinsights

Leverage Edu, is a leading full-stack platform for global students, built to simplify every step of the study abroad journey. Through its flagship platform, content library Wings, and AI-powered SaaS tool Univalley, it helps students discover the right universities, prepare for tests, and secure admissions with confidence.

Beyond education, the Fly ecosystem supports life abroad - Fly Finance enables loans, international banking, remittances, and debit cards; Fly Homes provides verified accommodation with over 1.5M listings; and Leverage Careers connects students to global job opportunities. Backed by a vibrant community of peers, mentors, and alumni, Leverage Edu empowers students to dream bigger and build successful futures across the world.

The Challenge

Leverage Edu was facing significant challenges in campaign optimization due to broken data. The brand used two different CRMs to collect user data, which made it difficult to track the complete customer journey.

This resulted in data silos and operational inefficiencies. Some of the key challenges the faced:

  • 1

    Data Fragmentation:

    With two CRMs in place, the customer journey was split across systems, making it difficult to maintain a unified view of the customer.

  • 2

    Duplicate or Inconsistent Data:

    The same customer often existed in both CRMs with mismatched attributes such as different email IDs, missing phone numbers, or incomplete profiles.

  • 3

    Attribution Problems:

    Leverage Edu struggled to identify which campaigns were actually driving revenue. Broken data led to incomplete signals being sent to ad platforms, causing inefficiencies and wasted ad spend.

The Solution

EasyInsights helped Leverage Edu by bridging both CRMs into one clean signal system for marketing and analytics.

  • 1

    Unified Data from Multiple CRMs:

    We pulled data from both CRMs, cleaned and merged it into single customer profiles. This removed duplicates, resolved conflicts, and ensured data consistency across systems.

  • 2

    Improved Attribution:

    By connecting journeys across both CRMs from ad click to Sales closure. We enabled full-funnel visibility. This allowed ad platforms to optimize on actual revenue-driving events instead of just leads.

  • 3

    Server-Side Tracking (CAPI):

    We implemented Conversions API (CAPI) to send unified events server-to-server from the CRMs to ad platforms. This delivered clean, deduplicated signals, improved attribution accuracy, boosted ROAS, and reduced wasted ad spend.

The Result

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    Improve lead quality by 25%

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    4X growth

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