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How Indian School of Business (ISB) Improve their lead quality by 22% and reduce their cost per acquisition by 14% by using EasyInsights Platform.

EasyInsights helped the Indian School of Business by providing multi-touch attribution and implementing the Conversion API (CAPI), which enabled ISB to track the complete user journey and optimize their campaigns.

ISB x easyinsights

22%

Improved Lead Quality

14%

Reduction in CAC

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Meet the Brand

ISB x easyinsights

The Indian School of Business (ISB), a premier private business school with campuses in Hyderabad and Mohali, is renowned for its emphasis on emerging markets, cutting-edge research, and nurturing future global leaders. ISB offers a range of programs, including the flagship Post Graduate Programme (PGP) and Executive MBA. The school holds prestigious AACSB and EQUIS accreditations and has academic collaborations with leading institutions such as the Wharton School and Kellogg School of Management.

The Challenge

The Indian School of Business (ISB) was experiencing significant challenges in tracking and managing their marketing data, which directly impacted the quality of their leads and campaign performance.

One of the primary issues was the lack of clear attribution. ISB was unable to accurately identify the true source of each lead, making it difficult to understand which campaigns or channels were driving the best results. This incomplete visibility into the user journey limited campaign optimization and hindered the learning process of ad platforms like Meta and Google Ads.

Another major challenge was the inability to send real-time, high-quality data back to advertising platforms. Without timely data sharing, platforms like Meta and Google Ads struggled to optimize campaigns effectively, leading to inefficiencies in targeting and reduced ROI.

The Solution

  • 1

    Multitouch Attribution:

    EasyInsights captures every touchpoint in the user journey - from the first ad click to final lead submission - ensuring ISB can clearly identify the true source of each lead. This eliminates guesswork, improves campaign learning, and allows for smarter budget allocation across channels.

  • 2

    Conversions API (CAPI) Implementation:

    EasyInsights simplifies the implementation of Meta's Conversions API (CAPI) and Google's Enhanced Conversions. By directly sending server-side event data back to these platforms, EasyInsights bypass browser limitations, ad blockers, and data loss issues. This ensures more accurate event tracking, better match rates, and stronger signal quality for campaign optimization.

  • 3

    Real-Time Data Sync to Ad Platforms:

    With server-side integrations, EasyInsights sends clean, deduplicated lead data back to Meta and Google Ads in real time. This helps ad platforms optimize campaigns faster, improving targeting efficiency and lead quality.

The Result

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    Improve lead quality by 22%

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    Reduce CAC by 14%

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