350+ conversion events delivered across Meta, Google, LinkedIn, and Bing ads for an edtech category client
Jaro Education is one of India's leading online higher education and executive learning platforms, partnering with top universities and institutes to offer professional certification, degree, and executive education programs. With a large portfolio of programs and extensive digital marketing investments, Jaro relies on data-driven marketing to attract high-intent learners and maximise enrollment outcomes across multiple acquisition channels.
350+
Conversion tracking (events)
30%
Improvement on the positive stage event.
Meet the Brand
Jaro Education needed greater visibility into how leads progressed after submission and which campaigns were driving meaningful business outcomes. Since advertising platforms were receiving limited conversion signals, campaign optimisation relied on incomplete data, making it difficult to prioritise high-intent leads. Managing multiple advertising platforms also required a consistent event framework that could measure lead quality and support optimisation across every channel.
The Challenge
Jaro Education needed greater visibility into how leads progressed after submission and which campaigns were driving meaningful business outcomes. Since advertising platforms were receiving limited conversion signals, campaign optimisation relied on incomplete data, making it difficult to prioritise high-intent leads. Managing multiple advertising platforms also required a consistent event framework that could measure lead quality and support optimisation across every channel.
The Solution
EasyInsights implemented a robust CRM-backed conversion tracking framework across Meta, Google Ads, LinkedIn Ads, and Microsoft Bing Ads.
Solutions- Meta CAPI, LinkedIn CAPI, Google OCI & ECL, Bing Ads CAPI, Custom Audiences across platforms.
- Multiple conversion events were configured to capture every critical stage of the lead lifecycle, providing complete visibility into the marketing funnel and enabling accurate measurement of campaign performance.
- EasyInsights created a consolidated Positive Stage conversion by combining five high-intent CRM stages into a single event. This event was used as the primary optimization signal for Google Ads and LinkedIn Ads.
- For Microsoft Bing Ads, a dedicated event structure was designed with separate Positive and Highly Positive conversion events. This provided more granular optimisation capabilities and improved audience targeting within the platform.
By establishing a comprehensive event infrastructure across all major advertising channels, Jaro Education gained complete visibility into lead progression, stronger optimisation based on lead quality, and more reliable performance measurement throughout the customer journey.
