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Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

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Grade your leads by value, not just intent.

The Enrich Lead Grading agent automatically scores and prioritises every lead on fit and intent — so you invest ad spend only on high-grade prospects and suppress low-quality leads before they waste your budget.

3.2×
SQL conversion · A vs C/D leads
0–100%
AI conversion likelihood per lead
<2s
Grade updates on every activity
Grading live Today · 14:02 IST
A
Priya Nair · VP Growth
Lattice Fintech · 240 employees · India
92
Score · /100
Demographic
88
Intent
95
Engagement
91
AI prediction · 94% likelihood to convert within 14 days. Top 5% of inbound this week.
Routed to Salesforce · Priority Queue
Synced · 0.4s

Trusted by brands with most complex marketing funnel and diverse martech

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Sales gets buried in junk. Ads scale on the wrong signal.

Without graded, real-time signal, your funnel treats every form-fill the same — and your most expensive minutes go to leads that will never close.

01
SDRs burn hours on junk
First-in, first-called rules waste your team's best minutes on tyre-kickers — while A-grade leads cool off in the queue.
02
Ads optimise on volume
Meta and Google bid for the cheapest leads, not the best ones. CPL goes down, CAC goes up, and quality keeps slipping.
03
? ? ? ?
Static scoring goes stale
Rule-based scoring breaks the moment your funnel changes. Quarter-old ICP rules silently misgrade the next quarter's leads.

Graded on fit, intent, and conversion potential.

Every lead scored across three dimensions in real time — combined into a single A/B/C/D grade and a 0–100 score the whole revenue team can rally around.

Demographic fit
Company size, industry, job title, geography — matched against your Ideal Customer Profile with confidence weighting baked in.
ICP-match Firmographics
Intent signals
High-value page visits, content downloads, pricing interest, demo replays, comparison searches — every signal weighted by predictive lift.
Pricing Content Demo
Engagement depth
Session duration, pages per visit, return frequency, recency — engagement velocity that captures heating-up intent before form-fill.
Velocity Recency

Build the model your funnel actually needs.

EasyInsights lets you build custom grading models that combine firmographic, behavioural, and product signals — no out-of-the-box rubric pretending to know your business.

Talk to a specialist →
Firmographic criteria and ICP match
Engagement velocity and recency
Product interest & feature exploration
Budget indicators & decision-maker involvement
Any combination of behavioural & demographic factors

Dynamic A/B/C/D grades. AI-powered probability.

The agent gives you a grade you can rally a sales team around and a probability number that drives ad-platform optimisation. Same record. Two outputs.

Dynamic Grades

A/B/C/D — updated in real time.

Grades shift the moment a lead engages. Sales always works the hottest queue; marketing always knows who needs nurturing.

A
Hot · sales now
B
Warm · nurture
C
Cold · monitor
D
Suppress
Auto-routing to Salesforce/HubSpot priority queues by grade
Slack-native alerts when grade distribution drops below threshold
Audit trail on every score change — full activity history per lead
AI-Powered Scoring

0 — 100% likelihood to convert.

Per-lead conversion probability, trained on your closed-won data. Push the probability into Smart Bidding and Meta CAPI so the algorithm chases buyers — not form-fills.

AI conversion likelihood 94%
050100
Auto-route high-probability leads to sales · keep low-probability in nurture
Push score to Meta CAPI & Google Ads as conversion value
Re-trained weekly on your closed-won data — model never goes stale

From form fill to graded record in under two seconds.

No spreadsheet rules. No quarterly score reviews. The agent ingests, scores, grades and routes — automatically — with full audit logs and weekly model retraining.

01
Step 01
Ingest
Stream form events, page activity, and firmographic enrichment from your site, CRM, and product into a single user-level record.
02
Step 02
Score
Three-dimensional scoring — demographic, intent, engagement — combines into a 0–100 score with full per-signal attribution.
03
Step 03
Grade
Scores map to A/B/C/D grades with your custom thresholds. AI prediction adds 0–100% conversion likelihood on top.
04
Step 04
Route & sync
A-grade → sales priority queue. Score → Meta CAPI & Google Ads as conversion value. Slack alerts on every threshold trip.

Maximise efficiency with grade-based optimisation.

Four ways performance teams put A/B/C/D grades to work the day after activation.

Bid higher on A-grade lookalikes
Create seed audiences from your highest-graded leads. Superior targeting on Meta and Google with deterministic seed quality.
Suppress D-grade from retargeting
Stop wasting ad spend on leads that will never close. Suppression lists push to Meta & Google in real time as grades shift.
Optimise landing pages by grade
Serve premium experiences — pricing, demo flows, white-glove forms — to high-grade traffic sources. Bounce the rest to nurture.
Real-time lead quality alerts
Slack pings the moment your A/B/C/D mix shifts below threshold — catch a creative or audience going off-quality the same day.

Grades flow to the systems your team already uses.

Native connectors for the CRMs and ad platforms below — plus a typed webhook for anything custom.

CRMs & sales tools
6
Salesforce
HubSpot
Pipedrive
LeadSquared
Slack alerts
Typed webhook · custom CRM
Ad platforms & audiences
5
Meta · CAPI + Audiences
Google Ads · OCI + Audiences
LinkedIn Ads
GA4 · Server Container
BigQuery · audience export
Customer story · EdTech
"Within four weeks, our SDRs were calling only A and B leads. SQL conversion tripled on A-grade vs the old round-robin, and Meta CAPI on the AI score dropped CPL by 22%."
AK
Anjali K.
VP Demand Generation · EdTech unicorn

Questions, answered.

Quick reference. For anything deeper, book a 20-minute walkthrough — we'll grade a sample of your own leads on the call.

What is lead grading in EasyInsights? +
Lead grading automatically scores every lead on demographic fit, intent signals, and engagement velocity — combining them into a single A/B/C/D grade and a 0–100 score so sales and marketing always focus on the most valuable prospects first.
Which criteria does EasyInsights use to grade leads? +
Three primary dimensions:
  • Demographic fit — company size, industry, job title, location vs ICP
  • Intent signals — high-value page visits, content downloads, pricing inquiries
  • Engagement depth — session duration, pages per visit, return frequency
Can I customise grading for my business? +
Yes. You can build custom scoring models combining:
  • Firmographic criteria & ICP match
  • Engagement velocity and recency
  • Product interest & feature exploration
  • Budget indicators & decision-maker involvement
  • Any combination of behavioural and demographic factors
Scores reflect your unique sales and marketing priorities — not a generic rubric.
How do real-time grades help my sales team? +
Grades update in under 2 seconds as leads engage. Sales always contacts the hottest prospects first, marketing knows exactly which leads need nurturing, and high-value leads never slip through the cracks.
Does EasyInsights use AI for lead scoring? +
Yes. Our AI predicts conversion likelihood per lead from 0–100% — trained on your closed-won data and re-trained weekly. Push the score to Meta CAPI, Google Enhanced Conversions, and your CRM priority queues so the algorithm optimises for buyers, not form-fills.
How can lead grading optimise my marketing campaigns? +
Grade-based optimisation lets you bid higher on A-grade lookalikes, suppress low-grade leads from retargeting, serve premium landing experiences to high-grade traffic, and get real-time alerts when grade distribution drops below thresholds.
Live in days, not months

Stop chasing junk. Start chasing A-grade.

Book a 20-minute walkthrough. We'll plug into a sample of your real leads and show you the A/B/C/D distribution — plus where your spend is currently going.

Real-time A/B/C/D grades 0–100% AI scoring Meta & Google sync DPDP & GDPR-safe