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Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?
ROAS Improvement Calculator
The Enrich Lead Grading agent automatically scores and prioritises every lead on fit and intent — so you invest ad spend only on high-grade prospects and suppress low-quality leads before they waste your budget.
Trusted by brands with most complex marketing funnel and diverse martech
Without graded, real-time signal, your funnel treats every form-fill the same — and your most expensive minutes go to leads that will never close.
Every lead scored across three dimensions in real time — combined into a single A/B/C/D grade and a 0–100 score the whole revenue team can rally around.
EasyInsights lets you build custom grading models that combine firmographic, behavioural, and product signals — no out-of-the-box rubric pretending to know your business.
Talk to a specialist →The agent gives you a grade you can rally a sales team around and a probability number that drives ad-platform optimisation. Same record. Two outputs.
Grades shift the moment a lead engages. Sales always works the hottest queue; marketing always knows who needs nurturing.
Per-lead conversion probability, trained on your closed-won data. Push the probability into Smart Bidding and Meta CAPI so the algorithm chases buyers — not form-fills.
No spreadsheet rules. No quarterly score reviews. The agent ingests, scores, grades and routes — automatically — with full audit logs and weekly model retraining.
Four ways performance teams put A/B/C/D grades to work the day after activation.
Native connectors for the CRMs and ad platforms below — plus a typed webhook for anything custom.
"Within four weeks, our SDRs were calling only A and B leads. SQL conversion tripled on A-grade vs the old round-robin, and Meta CAPI on the AI score dropped CPL by 22%."
Quick reference. For anything deeper, book a 20-minute walkthrough — we'll grade a sample of your own leads on the call.
Book a 20-minute walkthrough. We'll plug into a sample of your real leads and show you the A/B/C/D distribution — plus where your spend is currently going.