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7 Best Practices for Organic SEO in 2023

Jesse Kehusmaa
Reading Time: 7 minutes
organic seo

Are you looking for the best practices for organic SEO in 2023? You’re in the right place.

Organic SEO refers to the practice of optimizing a website for search engine results in an unpaid or organic way.

It entails creating and optimizing content with relevant keywords, improving website usability and structure, submitting to directories, engaging in social media conversations, and obtaining reputable backlinks from other websites.

One of the most common complaints about organic SEO is the inability to get a website ranked on the first page of Google.

This can be caused by a number of factors, such as a lack of keyword research, poor content optimization, and ineffective link-building strategies.

Fortunately, there are several effective organic SEO practices available. These practices include content optimization, increasing your website’s authority through link-building strategies, and improving the overall user experience.

In this article, we’ll go over the seven best organic SEO practices for 2023. These practices will improve your work, whether you’re an entrepreneur or an SEO specialist.

Let’s get started.

What are the 7 Best Practices for Organic SEO?

1. E-A-T principle

2. Featured snippets

3. Effective titles and headings

4. Strong meta titles and descriptions

5. Optimize images

6. Target audience, not traffic

7. High quality content

E-A-T principle

An E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness. Basically, it’s Google’s concept for helping people evaluate websites. 

The core idea behind E-A-T is that information found on a website should be reliable, accurate, and from an authoritative source. 

To ensure this, Google looks for evidence that the content creator or website has enough authority and expertise in their field to be trusted as a reliable source.

Google can rank sites higher in its search engine results pages by evaluating them according to the E-A-T standard (SERPs). This means that websites with high E-A-T scores are more likely to appear higher in search results, resulting in increased visibility and potentially more traffic.

If you want to increase your organic traffic, concentrate on the three E-A-T pillars and use them effectively in your web design, copy, blog posts, titles, and everything else.

Consider the following questions:

  • Expertise: What level of expertise and knowledge do you possess in this area?
  • Authority: Do influencers who share your audience link to your content because it provides value to them?
  • Trustworthiness: Do you provide accurate information to your users and adhere to ethical standards?

Featured snippets

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Featured snippets are an important component of organic SEO because they can be an effective tool for driving more traffic to a website. If a page is featured in a snippet, the amount of traffic to that site can instantly double.

A featured snippet is a box at the top of Google’s search results that contains information from a web page that answers the search query.

It is usually accompanied by two or three additional pages that are also thought to be relevant to the query.

Obtaining featured snippet status requires some planning and effort. Here are some pointers to get you started:

  • Implement the E-A-T principle everywhere on your website
  • Optimize your content
  • Do keyword research
  • Create different content types

Effective titles and headings

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Creating optimized titles and headings that will draw the reader in is an extremely efficient way to make your content stand out.

Headings should be brief, informative, and organized logically. In order for your content to appear higher on search engine results pages, you must include keywords in your titles and headings (SERPs).

Finally, use a consistent style and keyword distribution throughout your content to make it look professional and visually appealing.

This allows readers to quickly scan and comprehend the content, increasing engagement and overall comprehension.

Strong meta titles and descriptions

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Since meta titles and descriptions are the first thing users see when searching for your website, they must be properly optimized.

You can help draw attention to your page and increase the likelihood of people clicking through by using descriptive keywords and phrases.

Also, try to keep your meta titles between 50 or 60 characters long, and your meta descriptions between 150 and 160 characters. This ensures that the titles and descriptions appear correctly in search engine results pages (SERPs).

Finally, include a call-to-action in your meta titles and descriptions to encourage people to click through.

By using strong meta titles and descriptions, you can increase the visibility of your website and potentially attract more visitors.

You can also leverage AI-tools such as ChatGPT for creating stunning meta titles and descriptions. 

Optimize images

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Optimizing your images will improve the visibility and performance of your website. A compressed image and descriptive filenames can help search engines better understand the content of an image and rank it higher. For image compression, you can use tools like tinypng.

Moreover, including alt text with each image provides additional context that may not be visible on the page, which can help search engines better understand the content of a webpage. 

Example of image class=

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You can increase user engagement by using keyword-rich captions in addition to descriptive captions for images.

When you properly optimize your images, you will be able to provide search engines with more information about your pages, potentially increasing the visibility of your site.

Target audience, not traffic

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It is critical to remember that SEO is about more than just increasing traffic; it is also about targeting the right audience.

Understanding your target audience’s needs and interests allows you to create content that appeals to them specifically and encourages engagement.

By optimizing for specific keywords, you can target users who are already looking for the content you’re offering.

Keyword optimization tools such as Ahrefs can be used.

If you target your website visitors correctly, they are more likely to stay and engage with your content. Create a blog that focuses on one specific topic by using keywords based on your niche.

This way, you’ll get a lot more traffic that’s also more interesting than non-niche traffic.

High quality content

High-quality content is an essential component of any SEO strategy. The following are the five best practices for producing high-quality content:

  • Research your topic thoroughly and make sure that the content is useful and relevant to your audience.
  • Keep the content concise and organized, ensuring that it is easy to read and understand.
  • Make use of descriptive keywords or phrases within your content to draw attention and increase engagement with the material.
  • Include multimedia elements such as images and videos to break up the text and make the content more visually appealing.
  • Incorporate internal links into your posts which link to other pages on your site, allowing readers to explore further related topics.


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Not every marketer knows how to leverage data effectively for their campaigns. So, here’s where EasyInsights comes in handy. EasyInsights is an all-in-one data visualization tool that pulls data from several channels and makes it analysis ready for you. Many marketers have saved hours of hard work using this tool and optimally used this time to take important marketing discussions using data.  

Use EasyInsights to create your SEO and Marketing data flow to any BI tool.

EasyInsights is the simplest way to get SEO, Marketing, Analytic and CRM data to BI tool. You can connect it to any BI tool and import your data. It enables faster data movement from databases such as Google Search Console, Facebook, Google Ads, LinkedIn, Google Analytics or other data sources into your data warehouse for visualization in a BI tool. EasyInsights is completely automated, so no coding is required. 

Try EasyInsights today. Click here to Book a Demo

Wrap-up

Finally, there are many organic SEO practices in 2023, but the key is to stay organized, focus on only a few at a time, and target directly what you want to accomplish.

Ranking on Google in 2023 will be difficult, but not impossible. You can rank high on Google’s pages if you put in the effort.

It’s now time to fire up your SEO engines and start climbing the Google ladder!

If you want to learn about revolutionizing your data driven marketing strategies, check out this article from the EasyInsights blog.

Author bio: Jesse Kehusmaa is the founder of jessejzk.com, where he teaches about online business, B2B, SaaS, and marketing. After being in the online business space for over 5+ years and gaining valuable experience in eCommerce, content marketing, SEO and social media marketing, he is now teaching his blog readers how they can succeed in online business. His goal is to help others relentlessly skyrocket their success by sharing his knowledge.

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