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What Makes Chat GPT Plus different from Chat GPT?

Piyush Gupta
Reading Time: 5 minutes
chatgpt plus

Ever since its launch in November 2022, ChatGPT has been all the rage among users across industries. Content creators, marketers, coders, everyone is amazed at the conversational capacity of the GPT-3.5 powered chatbot. And if you have been using ChatGPT for a while now, you must have noticed it is updated regularly with more improvements. One such addition to ChatGPT is the ChatGPT Plus, a premium subscription plan offering even better functionalities to users. 

This blog will explore the differences between ChatGPT and ChatGPT Plus and help you decide whether you should upgrade.  

Additional Reading : How Data Activation Will Transform Performance Marketing In 2024

What is ChatGPT Plus?

ChatGPT is a highly capable chatbot with an advanced language model at its core, but it has had its fair share of issues. The chatbot has problems like slow processing, incomplete responses, and frequent service outages when servers get high traffic. To overcome this issue, OpenAI announced the pro version, the ChatGPT Plus, on February 1, 2023. 

ChatGPT Plus has better architecture and server capacity, giving users a seamless experience even during peak hours. Besides, ChatGPT Plus will have priority, whether it is the distribution of computing resources or rolling out new features and updates. You can subscribe to ChatGPT Plus for $20/month. 

Additional Read: ChatGPT for SEO: 20 Ways to Leverage ChatGPT in Your SEO Activities

What Makes ChatGPT Plus Different from ChatGPT?

Here are some crucial points of differences between the two ChatGPT versions:

Data Used for Training

Training data is essential for any chatbot, and ChatGPT and ChatGPT Plus are no different. Developers collect data from various sources and process it to train a chatbot. So, the quality and quantity of data decide how well a chatbot will perform, and that is where ChatGPT Plus takes the edge over ChatGPT.

Developers trained ChatGPT on a massive amount of data from many different text sources, but it is limited compared to the pro version. ChatGPT Plus has even more diverse text sources like websites, documents, books, etc. Besides, developers also used more multi-lingual data to train ChatGPT Plus, so it has better multilingual capabilities.

Architecture Under the Hood

ChatGPT and ChatGPT Plus use the transformer architecture, a neural network that powers Natural Language Processing (NLP) models. The only difference between the two chatbots is the number of parameters used in their architecture.

ChatGPT uses the transformer model with 12 layers and 117 million parameters. However, ChatGPT Plus is powered by a 24-layer transformer model with 1.5 billion parameters. More layers and parameters enable ChatGPT Plus to learn complex language patterns easily. However, it also requires massive processing resources to accomplish that.

GPT-4 Language Model

OpenAI has also announced GPT-4, the next-gen version of the language model that powers ChatGPT. In addition to text, the new language model can also accept visual inputs to generate text output. The new advanced language model is already available to ChatGPT Plus subscribers.

Besides, their performance is the biggest difference between ChatGPT and ChatGPT Plus. ChatGPT Plus is faster and more capable of generating accurate text responses due to more layers and parameters and the availability of an enhanced GPT-4 language model.

Additional Read: 6 Data-Driven Marketing Strategies That Are a Game-Changer

ChatGPT vs ChatGPT Plus: Head-to-Head Comparison

ParametersChatGPTChatGPT Plus
Transformer Model Capacity117 million parameters1.2 billion parameters
Processing SpeedSlow compared to ChatGPT PlusFaster than ChatGPT
Language ModelGPT-3.5GPT-4
Multilingual CapabilitiesLimited proficiency Better proficiency 
ApplicationIdeal for use cases that occasionally require natural language processing.Best for use cases heavily reliant on NLP such as content generation, virtual assistance, etc. 

Is ChatGPT Plus Worth It? 

Better performance, priority in updates and feature roll-outs, and no downtime during peak hours make ChatGPT Plus a better chatbot, but should you pay $20 monthly to access it? Whether ChatGPT Plus is worth, it depends on how you use the chatbot. 

Currently, content creation, translation, writing code snippets, SEO, virtual assistant, and research are the primary uses of ChatGPT among the general masses. And the ChatGPT premium subscription plan is aimed at businesses and individuals relying heavily on ChatGPT. So, you could subscribe to ChatGPT Plus if:

  1. ChatGPT has become an essential part of your or your team’s workflow. 
  2. You want seamless access to ChatGPT services without slow processing or downtimes.
  3. You want early access to new features like the GPT-4 language model. 
  4. You want to support the development of ChatGPT and its language models. 

Additional Read: Marketing Mix Modelling: A Comprehensive Guide

Bonus Read: Unlock First-Party Data for Audience Activation and Data Enrichment

what is data activation

EasyInsights works with data from various platforms for data activation and data enrichment in a few key ways:

Data Collection and Transformation:

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  • Data Transformation: EasyInsights then cleans, normalizes, and enriches the data to make it usable for activation purposes. This may involve tasks like:
    • Formatting data: Ensuring all data points are in a consistent format.
    • Handling missing values: Filling in missing data points or removing them according to your preferences.
    • Enriching data: Adding additional data points from other sources to create a more comprehensive picture of your customers.

Data Activation:

  • Segmentation and Targeting: It allows you to segment your audience based on various criteria like demographics, behavior, and interests using the enriched first-party data.
  • Multi-channel Marketing: You can then use these segments to activate your audience across different marketing channels like email, social media, and advertising platforms.
  • Customer Relationship Management (CRM): The data can be used to personalize outreach and interactions with customers within your CRM system.
  • Marketing Attribution: EasyInsights can help you understand how different marketing channels contribute to conversions and optimize your marketing spend accordingly.

Key Feature:

  • Offers features like customer data platform (CDP) capabilities, marketing automation, and campaign management tools.
  • Focuses on reverse ETL (extracting data from your warehouse and sending it to marketing tools) and offers pre-built integrations with various marketing platforms.

EasyInsights is a marketer’s preferred tool for first party data activation.

In this age of cross-channel marketing, EasyInsights offers a comprehensive platform to collect, store, and transform all your first-party data.

EasyInsights enhances marketing campaign efficiency in a cookieless landscape with accurate ad signals. It helps brands step away from surface-level metrics and unleash the potential of first-party data to optimize marketing strategies, ensuring a superior Return on Ad Spend (ROAS). It does all this, while being a highly affordable no-code platform with an exceptional customer support apparatus.

Sign up for a demo today to see EasyInsights in action. 

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