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A Marketer’s Guide to Custom GPTs by Open AI

Khyati Agarwal
Reading Time: 8 minutes
Custom GPTs for Marketers

It’s been a year since OpenAI first unveiled ChatGPT, a chatbot that can write emails, articles, and even rhymes based on your prompts. The iconic AI research and deployment company is again back in the news for announcing exciting new enhancements to its flagship product. Amongst these is the ability to make custom versions of ChatGPT (Custom GPTs ) for specific tasks. 

In other words, you don’t need to be Sam Altman to build your own AI chatbot today. Open AI has thrown open the gates to this groundbreaking technology for everyone out there. 

But what is this? How do you go about creating your own AI chatbot, and most importantly, how will custom GPT help marketers? We answer these questions and more in this blog post.

What are Custom GPTs ? 

Custom GPT basically empowers ChatGPT Plus and Enterprise users to make their very own chatbots. All they have to do is tell the GPT Builder what they want to create, share knowledge based on which it can operate, and leave the rest to the builder. Yes, it’s just that simple. There’s no lengthy code, hours staring at the screen, and crossing your fingers the prototype works. 

The best part about GPT Builder is that it walks you through the process systematically. It’s almost like going to your tailor and asking them to stitch you a shirt. Just like the tailor will ask you to share measurements, decide on the shape and length of the sleeves, and ask you to choose the buttons, similarly, GPT Builder asks you all the important questions for it to create the chatbot you need. The only difference here is that you’ll not have to wait a week to see whether your shirt is a good fit. Your custom GPT is ready as soon as you hit save

What’s truly revolutionary is that you can configure your GPT to generate images using DALL-E 3, run code, and even browse the net! Not only that, you can create as many custom GPTs as you like with a single account and upload data files for it to study rather than copy-paste content.

It’s just like having a virtual assistant. Give it a brief, and it’s ready to get to work. 

Additional read: What Makes Chat GPT Plus Different from Chat GPT?

Creating a Custom GPT Model

Custom GPT empowers you to make your own GPT version that focuses on specific tasks in just a few steps. And to help you get started, here we share a step-by-step guide. 

Step 1

GPT Builder is only available with ChatGPT Plus and Enterprise accounts. So, if you’re working with a basic plan, your first step is to upgrade. After that, simply log in to your account.


Step 2

Once logged in, click ‘Explore’ in the left-hand sidebar. A new interface will load up on the right. Here, click ‘Create a GPT.’ Now, your window should look something like the screenshot below. 


Here, the ‘Create’ panel is where you’ll be entering your prompts, and the ‘Preview’ panel starts loading a prototype based on your prompts to help you refine it as you go. You’ll also notice a faded ‘Configure’ panel. We’ll be talking about this in the next step. 

Next, start entering instructions in the ‘Create’ panel. As you do, GPT Builder will offer suggestions to streamline the process and ensure you cover everything. 

GPT builder screenshot

Through the process, you’ll notice GPT Builder asks more targeted questions to better understand what you want. 

If you hit a wall, we recommend you start testing the prototype under the ‘Preview’ panel. Keep testing the prototype and refining your prompts and instructions until you receive the answers you’re seeking. 

Also, if you’re unable to gain clarity on particular functions, don’t fret. you can always modify your chatbot later. 

Step 3

This step requires you to specify additional customizations to your GPT. For this, select the ‘Configure’ panel.

configure custom version of ChatGPT.

Here are the settings you can modify under the ‘Configure’ panel.

  • Profile Picture

You can upload a picture from your device or use DALL-E 3 to generate one for you. 

using dall-e in GPT builder
  • Additional Instructions

You can also modify existing instructions or add additional guidelines on how your chatbot should function. 

  • Conversation Starters

Since custom GPTs can be shared with other users, it is important you have conversation starters that demonstrate how users can use them effectively. And so, make sure your conversation starters are precise and help highlight your chatbot’s capabilities. 

  • Knowledge

Let’s say you want your chatbot to communicate in a specific style. Or perhaps even have enough context to deliver correct responses. For this, you can upload files on your chosen style guide and additional industry literature to make your chatbot more effective.

  • Capabilities

GPT Builder, by default, allows all custom GPTs access to the Internet and DALL-E. You can also empower it to run code by selecting ‘Code Interpreter’ under ‘Capabilities.’

  • Additional Actions

Your custom GPT doesn’t have to be limited to ChatGPT only. It can also have the ability to extract external information and take actions outside the platform. To allow this, click ‘Add Actions’ as shown in the screenshot below.

add actions to custom GPTs.

Step 4

Once you’ve made all the necessary adjustments, simply hit ‘Save.’ Next, decide who can access your new chatbot. You can choose between Only me, Only people with a link, and Public. For those with an Enterprise plan, you’ll also have the option to choose Anyone at {your company}.

saving custom GPTs

Step 5

Lastly, click ‘Confirm’. Your chatbot will now appear on your left-side panel. You can also share your custom chatbot with others by selecting it from your left-side panel, clicking on the drop-down menu, and clicking Copy link


That’s it! Your custom GPT is ready to hit the floors. If you experience any issues or face trouble through the process, check out Open AI’s troubleshooting page to help ease the creases.

Editing Custom GPTs

As we touched on earlier, you might feel the need to modify your chatbot somewhere down the road. You might want to change its communication style, share additional knowledge, or even specify how it should respond to certain queries. 

To make adjustments to your chatbot, follow the steps below.

Step 1: Select ‘Explore’ from the left-hand bar.

Step 2: Click ‘Edit’ next to your chatbot

Step 3: Make the necessary changes.

Step 4: Click ‘Update’ and ‘Confirm’.

That’s all. Editing your custom chatbot is that easy. So, don’t hesitate to rework your chatbot if needed. After all, better configuration means better results. 

Custom GPTs for Marketers 

Now that you know how to create your own chatbot, perhaps you’re at a loss for ideas on leveraging it. We’ve all been there. A blank canvas that signifies umpteen possibilities. You just don’t know where to begin. And so, here we offer some use cases to get your creative juices flowing. 

  1. Quality Check Assistant

As a marketer, a big part of your job is examining your ensuring content and ad creatives strictly adhere to your brand’s style guide. But taking out time to do so means putting other equally essential tasks on the back burner. Not a very efficient way of functioning, right?

With a GPT Builder, you can now delegate this task to a chatbot that conducts a quality check. Follow the steps above, give it all the information it needs to analyze websites, and you’re good to go! 

  1. Ideate Content Topics 

Brainstorming for content ideas is a grueling process. Sometimes, you have good days when you can wrap up the task in an hour, while it seems like a never-ending task on other days. For those difficult days, we’ve all wished for an extra helping hand to get the wheels in our minds moving. And now, with custom GPTs, you can make one. What’s more, while you’re at it, you can also design the chatbot to research possible keywords to help further streamline the ideation process. 

  1. Plan Marketing Campaigns

Creating a marketing campaign is exciting, but jotting down all goals to accomplish and then planning a meticulous campaign that brings in the numbers can be overwhelming. A campaign planning assistant is just what you need. Create your own GPT, and have it do the initial heavy lifting. After that, ask it to refine the results based on your recommendations. 

Additional read: ChatGPT for SEO: 20 Ways to Leverage ChatGPT in Your SEO Activities

Final Thoughts

ChatGPT is estimated to have welcomed 100 million monthly followers in just two months of its launch. And now, by offering users the ability to make their own chatbot versions without coding, it’s effectively reshaping the AI landscape yet again. 

While it does have its benefits for everyone, for marketers, it’s a game-changer. Whether it is running quality checks on content or simply adding a helping hand for content topic ideation, custom GPT is the next step to creating efficient marketing campaigns faster.

Further, with our step-by-step guide, you can get cracking on your first custom chatbot in no time!

All that aside, the success of your campaigns really boils down to how well you can leverage your data. And to help you squeeze out every last drop of insight from your campaigns, check out EasyInsights.

EasyInsights is your next-gen data intelligence tool eliminates tedious export cycles and automates business data collection from over 50 sources. Further, with its intuitive interface and premium features like custom dimensions and auto refresh, you can rest assured you’re working with one of the most superior tools out there.

To know more, visit our website and book a demo today!

Additional read: Google BARD – Everything you need to know + Google Bard Vs. Chat GPT

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