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Posted inDigital Marketing Others

Customer Retention: Strategies and its Benefits 2025

Attracting customers is no small task, brands pour energy into advertising, social media campaigns, and building a strong…
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Posted by Sonali Arya September 11, 2025
fix broken data
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Posted inDigital Marketing Others

Customer Retention: Strategies and its Benefits 2025

Attracting customers is no small task, brands pour energy into advertising, social media campaigns, and building a strong…
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Posted by Sonali Arya September 11, 2025
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Posted inAnalytic Platform Digital Analytics Youtube

How to fix Unassigned traffic in GA4

If you’ve been analyzing your reports in Google Analytics 4 (GA4), you’ve probably come across a puzzling channel…
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Posted by Himanshu Rahi September 11, 2025
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Posted inAd Platform Digital Marketing

How to optimise your Meta campaigns for Business value (2025)

Marketers love to talk about ROI, but few truly optimise their Meta campaigns for long-term business value. Too…
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Posted by Omsri Bompelli September 8, 2025
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Posted inAd Platform Tracking

How to Use First-Party Events on Meta 

The digital advertising landscape has changed dramatically over the past few years. Between iOS14 updates, third-party cookie deprecation,…
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Posted by Himanshu Rahi September 8, 2025
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Posted inSEO

What is Generative Engine Optimisation (GEO)

Ever get that déjà vu feeling when you type a question into ChatGPT, Perplexity, or Google, and the…
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Posted inAd Platform

What is Value Optimisation in Meta

Meta has rolled out powerful new features to help advertisers go beyond just counting conversions. Instead of simply…
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Posted by Sonali Arya August 25, 2025
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Posted inAd Platform E-Commerce First Party Data

Activate your First Party data to increase your ROAS for ecommerce

In the current privacy-first marketing world, relying solely on third-party cookies or pixel-based tracking is a losing game.…
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Posted by Himanshu Rahi August 21, 2025
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Posted inOthers

What Is Digital Fingerprinting

In today’s digital world, privacy rules are getting stricter, and third-party cookies, the old way of tracking people…
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Posted by Sonali Arya August 19, 2025
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Posted inAd Platform Marketing

Event Manager in Meta Explained

Ever visited a website, checked out a product, and then saw an ad for it on Facebook?You’ve experienced…
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Posted by Sonali Arya August 18, 2025
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Posted inTracking

What is the SRSLTID Parameter & How it Affects SEO 

Ever noticed strange strings of letters and numbers like ?srslttid=xyz123 appearing at the end of your website URLs?…
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Posted by Sonali Arya August 18, 2025
Effective Marketing Strategies to Improve Brand Engagement
Posted inMarketing

Effective Marketing Strategies to Improve Brand Engagement

In today’s digitally connected world, marketing holds central importance in building strong connections between brands and their audiences.…
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Posted by Maarij Ali August 13, 2025
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Posted inAd Platform Digital Marketing

How to Integrate GA4 with Google Ads

Google Analytics 4 (GA4) is more than just a tool for counting website visitors; it helps you measure…
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Alt-f, Sector142, Noida 201304

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