Managing Return-to-Origin (RTO) efficiently has become a strategic necessity in 2025. With global return rates on the rise and return logistics eating into margins, brands must adopt smart tools to mitigate losses. Here’s a complete overview of innovative solutions – from fraud detection to reverse logistics automation – and why EasyInsights stands out as a game-changing first-party data activator.
Jump ahead to:
Why RTO Matters More in 2025
- India’s RTO rate (apparel): ~20-25%, peaking at 40% in some segments.
- Global average return rate in 2024: 16.9%.
- Projected return rate in 2025: ~24.5%.
- 92% of shoppers admit to returning at least 30% of their purchases.
With this scale of returns, RTO is no longer just an operational challenge – it’s a strategic one that directly affects profitability and marketing efficiency.
Top RTO Reduction Tools (2025 Round-Up)
1. Thirdwatch by Razorpay
- Detects and blocks risky COD orders.
- Uses AI to verify addresses and flag fraudulent patterns.
- Offers analytics to optimize RTO and fraud rates.
2. GoKwik
- AI-driven personalized checkout for higher conversions.
- Encourages prepaid adoption while making COD safer.
- Improves customer journeys to reduce impulse and fake orders.
3. ClickPost
- Post-purchase experience management with real-time tracking.
- AI-driven failed delivery (NDR) management to reduce RTO.
- Provides carrier performance analytics for smarter courier selection.
4. Logisy
- Collects 150+ parameters per order to validate risky transactions.
- Automates order verification to cut fake/impulse orders.
- Converts COD orders into prepaid, boosting delivery success rates.
5. Shiprocket Engage (RTO Protection Suite)
- Uses AI to predict the probability of an RTO before shipping.
- Automates COD verification through IVR/WhatsApp.
- Provides courier recommendations based on historic RTO rates.
- Reduces NDRs with automated reattempt workflows.
6. ZigZag Global
- Specializes in reverse logistics and return routing.
- Routes return to resale, recycling, or refurbishment channels.
- Reduces waste and minimizes financial losses from returns.
7. Eshopbox
- End-to-end fulfillment and returns management for D2C brands.
- Offers RTO dashboards and return intelligence.
- Provides integrations with major marketplaces for real-time tracking.
8. Shipway
- RTO management and NDR automation platform.
- Enables real-time customer communication via WhatsApp/SMS.
Helps reduce failed deliveries with instant reattempts.
Why Logistics Tools Alone Aren’t Enough
Even with fraud detection, COD conversion, and NDR management, one critical gap remains: ad platforms don’t factor RTO into their optimization models.
This means your Meta and Google campaigns may still pump budget into audiences that generate high return/cancellation rates.
EasyInsights: First-Party RTO Data Activation
EasyInsights bridges this exact gap. Instead of only reducing RTO at the logistics level, EasyInsights makes RTO data actionable inside your ad platforms.
How It Works:
- Collects RTO and cancellation data directly from your CRM/OMS.
- Cleans and enriches it to remove inconsistencies.
- Feeds this data back into Meta, Google and other ad platforms.
- Suppress your high-RTO audiences and builds profitable lookalikes.
- Optimize for successful deliveries, not just order placements.
Why It’s Critical:
- Reduces wasted ad spend on high-risk audiences.
- Increases ROAS by focusing campaigns on true conversions.
- Future-proofs against cookie depreciation with first-party data.
Learn more about how this works in our blog on Best Tools in the Market to Reduce RTO and why integrating RTO tracking is critical for profitability in Why RTO is a Crucial Metric for E-commerce Businesses.
| Tool | What It Solves | Key Strengths |
| Thirdwatch | Fraud & COD risk | AI verification and profiling |
| GoKwik | Checkout optimization | Personalized journeys, prepaid push |
| ClickPost | Post-purchase ops | AI tracking and NDR automation |
| Logisy | Order verification | Data-driven COD-to-prepaid conversion |
| Shiprocket | Pre-dispatch risk mgmt | AI RTO prediction and courier selection |
| ZigZag Global | Reverse logistics | Returns routing, recycling, resale |
| Eshopbox | Fulfillment + returns | RTO intelligence, marketplace sync |
| Shipway | NDR automation | Real-time reattempts, customer comms |
| EasyInsights | Ad optimization & ROI | First-party RTO data activation |
Final Takeaway
In 2025, reducing RTO is no longer about just shipping smarter – it’s about selling smarter. Tools like Thirdwatch, GoKwik, ClickPost, Shiprocket, Shopflo, Logisy, ZigZag, Eshopbox, and Shipway minimize operational losses. But EasyInsights takes it further, activating RTO data directly into your marketing campaigns so every dollar you spend is driving real, delivered revenue.
Book a demo today to see EasyInsights in action.
