This guide outlines how to configure an EasyInsights Pixel using Google Tag Manager (GTM)
Prerequisites
| Requirement | Details |
|---|---|
| Google Tag Manager (GTM) Access | Access to your GTM container. |
| Google Analytics Tag ID | The Tag ID for your GA property (e.g., G-XXXXXXXXXX). |
| Custom Transport URL | The specific URL for routing data (e.g., https://your-custom-endpoint.com/ga4/your-id). |
Steps
- Access Google Tag Manager: Navigate to tagmanager.google.com and select your account and container.
- Go to Tags Section: In the left-hand navigation, click on “Tags”.
- Create or Edit Tag: Create a new tag.
- Name the tag descriptively (e.g., “EI PageView”).
- Name the tag descriptively (e.g., “EI PageView”).
- Configure the Tag:
- Tag Configuration: Select “Google Tag” as the tag type.
- Tag ID: Enter your Google Analytics Tag ID provided by EasyInsights (e.g., G-XXXXXXXXXX).
- Set Configuration Settings:
- Add Configuration Parameter:
- Parameter: transport_url
- Value: Enter your custom transport URL provided by EasyInights (e.g., https://test.easyinsights.in/test?.
- Ensure send_page_view is appropriately set (typically true or default).
- Add Configuration Parameter:
- Configure Triggering:
- Select a trigger (e.g., “Initialization – All Pages” or “All Pages”).
- Select a trigger (e.g., “Initialization – All Pages” or “All Pages”).
- Save the Tag: Click “Save”.
- Preview and Test:
- Use Preview mode to verify the tag fires correctly.
- Check if the transport_url is being applied in the network requests.
- Submit and Publish Changes:
- Submit with a version name and description.
- Publish the changes.
