Is Affiliate Marketing Worth Pursuing?

Piyush Gupta | Manager, Product Growth
Reading Time: 4 minutes
is affiliate marketing worth it

Affiliate marketing as a concept has been around for a while. But, many people think that it is an easy way to make money. It’s essential to understand that this is not the case. You need to work hard to make money with affiliate marketing. 

With the rise of social media and digital marketing, affiliate marketing has not only gained prominence but also become a more viable way of making money. Is it worth using affiliate marketing as a method to make money? This blog will help you understand affiliate marketing and if it’s worth doing it. 

What Is Affiliate Marketing? 

Affiliate marketing is a form of partnership marketing that involves promoting products and services via online advertising. It is different from e-commerce because it employs a third party between the seller and purchaser, called an affiliate. 

Common forms of affiliate marketing include: 

– Pay-per-click programs 

– Email marketing 

– Contextual ads 

– Banner ads 

– Endorsements, or other types of sponsorship. 

Affiliate Marketing Trend: Marketing Data 

If there is any trend in affiliate marketing, it is the increasing importance of data. We see advertisers switch from commissions based on clicks and impressions to those based on sales, for example. That’s why affiliate marketing is considered one of the best types of partnership marketing. 

Another trend is the use of affiliates who specialise in driving traffic to specific verticals. The most obvious case is the Amazon associate’s program, which lets anyone sign up for a free account. They can post links to products for sale on Amazon’s site and earn a commission on any sales that result from clicks on those links. Similar programs exist for other products as well. 

But there are also affiliates specialising in driving traffic to specific verticals, like comparison shopping sites or “cashback” sites that pay users a portion of their purchases back in cash.

In addition, some people have started promoting more obscure verticals, which tend to have smaller audiences and lower payouts than more general affiliate programs. (A recent example was a blogger who made $15k in one month from a dating site referral program.) 

When Is Affiliate Marketing Worth It? 

Affiliate programs can be a great way to build an audience and identify potential customers for any product or service you are selling. But there are many things to consider when trying to reach this goal. 

Before you jump into affiliate programs too quickly, make sure that you do your homework. You need to understand how much time you think it will take for the affiliate to reach goals and how committed you plan to be over the longer period. 

So, let’s go through the most important factors that you need in place to make affiliate marketing worth your while. 

When You Can Personally Connect With The Product 

Being an affiliate marketer doesn’t mean that you have to be a customer for the products you promote – but it sure does help. 

You can leverage your experience with the product and are passionate about the product you promote. It will be natural for you to delve into the intricate details of each product. 

When You Have An Active Audience Base 

When you’ve established yourself as an authority within the industry, affiliate marketing is the next natural step in maximizing your profits. When your audience is engaging with your content, they’ll trust your recommendations too. 

When You Match The Right Product With Right Audience 

Affiliate marketing only pays well when it’s done within the lens of consumer experience. If you’re trying to be helpful by making a recommendation, that may have its place as part of your role. But, you need to be careful because adding affiliate links to your own content runs the risk of creating an audience expectation that might not match up with your agenda. 

Affiliate marketing doesn’t always pay well, but in this case, if you do it right, your audience will trust you and want to buy your products just like they would shop at a physical store where they were approached by someone who had the best product knowledge.

When You Expect Quick Results 

Affiliate marketing isn’t a replacement for full-time income, but it can be used to supplement your other earnings. Affiliate marketing is also a long-term game that requires dedication and consistent effort. 

There are very few people who are successful at affiliate marketing. But, those few have the drive and commitment to push themselves through the ups and downs to become winners in the end. 

When You Want To Replicate Others 

In a competitive market, there’s bound to be a competition among affiliates who promote the same product. So, in your own marketing efforts, you need to find a unique angle with which to approach the product. 

When You Don’t Want To Put Enough Efforts 

A review need not be generic to reflect the truth about a product. And in order for any affiliate marketing and affiliate promotional campaign to truly thrive, you must take the time to delve into the details of your product. 

You’ve to know a product inside out – including any fine points that might be important in supporting your case. It’s definitely more effort, but it’s worth it because knowing this information means you can support your claims with consistency as well as trustworthiness.

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